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Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory.
- Published in:
- International Journal of Online Marketing, 2021, v. 11, n. 2, p. 1, doi. 10.4018/IJOM.2021040103
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- Publication type:
- Article
Facebook eWOM: Self-Shared Versus System-Generated Credibility Cue.
- Published in:
- International Journal of Online Marketing, 2019, v. 9, n. 3, p. N.PAG, doi. 10.4018/IJOM.2019070102
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- Publication type:
- Article
Exploring Celebrity Licensing as Opposed to Celebrity Endorsement : A Consumer Perspective.
- Published in:
- Journal of Marketing & Communication, 2013, v. 8, n. 4, p. 13
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- Publication type:
- Article