Works matching AU Kannan, P.K.

Results: 21

Competitive Market Structures: A Subset Selection Analysis.

Published in:

Management Science, 1994, v. 40, n. 11, p. 1484, doi. 10.1287/mnsc.40.11.1484

By:

Kannan, P.K.;
Sanchez, Susan M.

Publication type:

Article

ESTIMATING LOYALTY AND SWITCHING WITH AN APPLICATION TO THE AUTOMOBILE MARKET.

Published in:

Management Science, 1992, v. 38, n. 10, p. 1371, doi. 10.1287/mnsc.38.10.1371

By:

McCarthy, Patrick S.;
Kannan, P.K.;
Chandrasekharan, Radha;
Wright, Gordon P.

Publication type:

Article

Dynamic Pricing on the Internet: Importance and Implications for Consumer Behavior.

Published in:

International Journal of Electronic Commerce, 2001, v. 5, n. 3, p. 63, doi. 10.1080/10864415.2001.11044211

By:

Kannan, P.K.;
Kopalle, Praveen K.

Publication type:

Article

Introduction to the Special Issue: Marketing in the E-Channel.

Published in:

International Journal of Electronic Commerce, 2001, v. 5, n. 3, p. 3, doi. 10.1080/10864415.2001.11044214

By:

Kannan, P.K.

Publication type:

Article

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products.

Published in:

Journal of Interactive Marketing, 2017, v. 40, p. 1, doi. 10.1016/j.intmar.2017.06.001

By:

Verhoef, Peter C.;
Stephen, Andrew T.;
Kannan, P.K.;
Luo, Xueming;
Abhishek, Vibhanshu;
Andrews, Michelle;
Bart, Yakov;
Datta, Hannes;
Fong, Nathan;
Hoffman, Donna L.;
Hu, Mandy Mantian;
Novak, Tom;
Rand, William;
Zhang, Yuchi

Publication type:

Article

Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter.

Published in:

Journal of Marketing, 2025, v. 89, n. 4, p. 39, doi. 10.1177/00222429241298654

By:

Lysyakov, Mikhail;
Kannan, P.K.;
Viswanathan, Siva;
Zhang, Kunpeng

Publication type:

Article

Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales.

Published in:

Journal of Marketing, 2024, v. 88, n. 4, p. 64, doi. 10.1177/00222429231213581

By:

Gu, Xian;
Zhang, Xiaoxi;
Kannan, P.K.

Publication type:

Article

Measuring the Real-Time Stock Market Impact of Firm-Generated Content.

Published in:

Journal of Marketing, 2022, v. 86, n. 5, p. 58, doi. 10.1177/00222429211042848

By:

Lacka, Ewelina;
Boyd, D. Eric;
Ibikunle, Gbenga;
Kannan, P.K.

Publication type:

Article

Identifying Market Structure: A Deep Network Representation Learning of Social Engagement.

Published in:

Journal of Marketing, 2022, v. 86, n. 4, p. 37, doi. 10.1177/00222429211033585

By:

Yang, Yi;
Zhang, Kunpeng;
Kannan, P.K.

Publication type:

Article

Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels.

Published in:

Journal of Marketing, 2020, v. 84, n. 6, p. 3, doi. 10.1177/0022242920942563

By:

Lim, Joon Ho;
Rishika, Rishika;
Janakiraman, Ramkumar;
Kannan, P.K.

Publication type:

Article

Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity.

Published in:

Journal of Marketing, 2019, v. 83, n. 2, p. 138, doi. 10.1177/0022242918809673

By:

Camacho, Nuno;
Nam, Hyoryung;
Kannan, P.K.;
Stremersch, Stefan

Publication type:

Article

Selling the Premium in Freemium.

Published in:

Journal of Marketing, 2018, v. 82, n. 6, p. 10, doi. 10.1177/0022242918807170

By:

Gu, Xian;
Kannan, P.K.;
Ma, Liye

Publication type:

Article

Device Switching in Online Purchasing: Examining the Strategic Contingencies.

Published in:

Journal of Marketing, 2018, v. 82, n. 5, p. 1, doi. 10.1509/jm.17.0113

By:

de Haan, Evert;
Kannan, P.K.;
Verhoef, Peter C.;
Wiesel, Thorsten

Publication type:

Article

Identifying Competitors in Geographical Markets Using the CSIS Method.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 4, p. 684, doi. 10.1177/00222437241302102

By:

Gu, Xian;
Kannan, P.K.

Publication type:

Article

The Dark Side of Mobile App Adoption: Examining the Impact on Customers' Multichannel Purchase.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 2, p. 246, doi. 10.1177/0022243720988257

By:

Gu, Xian;
Kannan, P.K.

Publication type:

Article

Optimal Design of Free Samples for Digital Products and Services.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 419, doi. 10.1177/0022243718823169

By:

Li, Hongshuang (Alice);
Jain, Sanjay;
Kannan, P.K.

Publication type:

Article

Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 100, doi. 10.1509/jmr.10.0058

By:

Koukova, Nevena T;
Kannan, P.K;
Kirmani, Amna

Publication type:

Article

WEB-BASED ANALYSIS FOR COMPETITIVE INTELLIGENCE.

Published in:

2002

By:

Kannan, P.K.

Publication type:

Book Review

Consideration Sets Under Variety Seeking Conditions: An Experimental Investigation.

Published in:

2002

By:

Sivakumaran, Bharadhwaj;
Kannan, P.K.

Publication type:

Abstract

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights.

Published in:

Journal of Marketing, 2009, v. 73, n. 3, p. 99, doi. 10.1509/jmkg.73.3.099

By:

Bezawada, Ram;
Balachander, S;
Kannan, P.K;
Shankar, Venkatesh

Publication type:

Article

Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys.

Published in:

Journal of International Marketing, 2020, v. 28, n. 1, p. 28, doi. 10.1177/1069031X19898767

By:

Nam, Hyoryung;
Kannan, P.K.

Publication type:

Article