Found: 17
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Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products.
- Published in:
- Journal of Interactive Marketing, 2017, v. 40, p. 1, doi. 10.1016/j.intmar.2017.06.001
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- Publication type:
- Article
The Dark Side of Mobile App Adoption: Examining the Impact on Customers' Multichannel Purchase.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 2, p. 246, doi. 10.1177/0022243720988257
- By:
- Publication type:
- Article
Optimal Design of Free Samples for Digital Products and Services.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 419, doi. 10.1177/0022243718823169
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- Publication type:
- Article
Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 100, doi. 10.1509/jmr.10.0058
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- Publication type:
- Article
WEB-BASED ANALYSIS FOR COMPETITIVE INTELLIGENCE.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys.
- Published in:
- Journal of International Marketing, 2020, v. 28, n. 1, p. 28, doi. 10.1177/1069031X19898767
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- Publication type:
- Article
Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 2, p. 138, doi. 10.1177/0022242918809673
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- Publication type:
- Article
Selling the Premium in Freemium.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 6, p. 10, doi. 10.1177/0022242918807170
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- Publication type:
- Article
Device Switching in Online Purchasing: Examining the Strategic Contingencies.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 5, p. 1, doi. 10.1509/jm.17.0113
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- Publication type:
- Article
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 3, p. 99, doi. 10.1509/jmkg.73.3.099
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- Publication type:
- Article
Competitive Market Structures: A Subset Selection Analysis.
- Published in:
- Management Science, 1994, v. 40, n. 11, p. 1484, doi. 10.1287/mnsc.40.11.1484
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- Publication type:
- Article
ESTIMATING LOYALTY AND SWITCHING WITH AN APPLICATION TO THE AUTOMOBILE MARKET.
- Published in:
- Management Science, 1992, v. 38, n. 10, p. 1371, doi. 10.1287/mnsc.38.10.1371
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- Publication type:
- Article
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 4, p. 64, doi. 10.1177/00222429231213581
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- Publication type:
- Article
Measuring the Real-Time Stock Market Impact of Firm-Generated Content.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 5, p. 58, doi. 10.1177/00222429211042848
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- Publication type:
- Article
Identifying Market Structure: A Deep Network Representation Learning of Social Engagement.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 4, p. 37, doi. 10.1177/00222429211033585
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- Publication type:
- Article
Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 6, p. 3, doi. 10.1177/0022242920942563
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- Publication type:
- Article
Consideration Sets Under Variety Seeking Conditions: An Experimental Investigation.
- Published in:
- 2002
- By:
- Publication type:
- Abstract