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An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and...
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- Journal of Marketing, 1995, v. 59, n. 4, p. 34, doi. 10.1177/002224299505900403
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- Article
Book reviews.
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- 1994
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- Publication type:
- Book Review
An Examination of Reseller Buyer Attitudes Toward Order of Brand Entry.
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- Journal of Marketing, 1992, v. 56, n. 3, p. 25, doi. 10.1177/002224299205600302
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- Article
Effectively using death in health messages: Social loss versus physical mortality salience.
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- Journal of Consumer Behaviour, 2019, v. 18, n. 3, p. 205, doi. 10.1002/cb.1758
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- Article
Influence of the "benefit of the doubt" in online auctions.
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- Marketing Letters, 2019, v. 30, n. 3/4, p. 245, doi. 10.1007/s11002-019-09497-5
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- Article
The process by which product availability triggers purchase.
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- Marketing Letters, 2013, v. 24, n. 3, p. 217, doi. 10.1007/s11002-013-9227-4
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- Publication type:
- Article
A Multi-Method Examination of Buyer-Seller Interactions among Japanese and American Businesspeople.
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- Journal of International Marketing, 1998, v. 6, n. 1, p. 8, doi. 10.1177/1069031X9800600105
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- Publication type:
- Article
Thinking or Feeling the Risk in Online Auctions: The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and Amount Bid.
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- Journal of Interactive Marketing, 2013, v. 27, n. 1, p. 47, doi. 10.1016/j.intmar.2012.09.001
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- Article
The Effect of Social Cues on Sniping Behavior in Internet Auctions: Field Evidence and a Lab Experiment.
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- Journal of Interactive Marketing, 2011, v. 25, n. 4, p. 241, doi. 10.1016/j.intmar.2011.03.002
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- Publication type:
- Article
PERCEPTIONS OF PRODUCTS MADE IN JAPAN VERSUS THOSE MADE IN THE UNITED STATES AMONG JAPANESE AND AMERICAN EXECUTIVES: A LONGITUDINAL PERSPECTIVE.
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- Asia Pacific Journal of Management, 1995, v. 12, n. 1, p. 49, doi. 10.1007/BF01733971
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- Article
The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes.
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- Journal of Marketing Research (JMR), 1988, v. 25, n. 3, p. 266, doi. 10.2307/3172529
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- Publication type:
- Article
Two-Sided Versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change.
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- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 29, doi. 10.2307/3151751
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- Article
Promotional Bundles and Consumers' Price Judgments: When the Best Things in Life Are Not Free.
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- Journal of Consumer Research, 2009, v. 36, n. 4, p. 660, doi. 10.1086/599806
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- Publication type:
- Article
Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context.
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- Journal of Consumer Research, 2004, v. 30, n. 4, p. 622, doi. 10.1086/380294
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- Publication type:
- Article
Congruence between Spokesperson and Product Type: A Matchup Hypothesis Perspective.
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- Psychology & Marketing, 1994, v. 11, n. 6, p. 569, doi. 10.1002/mar.4220110605
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- Publication type:
- Article
The More Interest in the Product, the Merrier?
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- 2013
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- Abstract
Whether You Win or Whether You Lose: The Differential Risk of Priming the Deliberative and Affective Systems in On-line Auctions.
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- 2011
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- Abstract
When the Loss of Free Will Can Be Costly: A Novel Approach to an Anti-Smoking Campaign.
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- Advances in Consumer Research, 2008, v. 35, p. 739
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- Article
Relationships Can Disappear in a Puff of Smoke: A Test of TMT and Risk Perceptions on Smoking Behavior.
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- 2007
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- Abstract
Segmentation in Consumer and Market Research: Applications, Current Issues and Trends.
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- Advances in Consumer Research, 1991, v. 18, n. 1, p. 176
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- Publication type:
- Article
Investigating the Experiential Dimensions of Product Evaluation.
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- Advances in Consumer Research, 1988, v. 15, n. 1, p. 114
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- Article
THE EFFECT OF FRAMING AND ADVERTISING SEQUENCING ON ATTITUDE CONSISTENCY AND BEHAVIORAL INTENTIONS.
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- Advances in Consumer Research, 1987, v. 14, n. 1, p. 168
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- Publication type:
- Article
Effects of product type and contextual cues on eliciting naive theories of popularity and exclusivity.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2014, v. 24, n. 4, p. 472, doi. 10.1016/j.jcps.2014.04.004
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- Publication type:
- Article
An application of terror management theory in the design of social and health-related anti-smoking appeals.
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- Journal of Consumer Behaviour, 2010, v. 9, n. 3, p. 172, doi. 10.1002/cb.293
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- Publication type:
- Article
From Use to Abuse: When Everyday Consumption Behaviours Morph Into Addictive Consumptive Behaviours.
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- Journal of Research for Consumers, 2011, n. 19, p. 1
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- Publication type:
- Article
The 'Temporal-Processing-Fit Effect': The Interplay Between Regulatory State, Temporal Distance, and Construal Levels.
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- Social Cognition, 2013, v. 31, n. 3, p. 315, doi. 10.1521/soco.2013.31.3.315
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- Article
Rumor Has It: The Moderating Effect of Identification on Rumor Impact and the Effectiveness of Rumor Refutation.
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- Journal of Applied Social Psychology, 2008, v. 38, n. 9, p. 2248, doi. 10.1111/j.1559-1816.2008.00390.x
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- Publication type:
- Article
Enough Is Enough! When Identification No Longer Prevents Negative Corporate Associations.
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- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 185, doi. 10.1177/0092070305284983
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- Article
Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory.
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- Journal of the Academy of Marketing Science, 1994, v. 22, n. 3, p. 244, doi. 10.1177/0092070394223005
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- Article
The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands.
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- Journal of the Academy of Marketing Science, 1991, v. 19, n. 3, p. 177, doi. 10.1007/BF02726494
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- Article
Effects of Appeal Type and Involvement on Product Disconfirmation: A Cognitive Response Approach Through Product Trial.
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- Journal of the Academy of Marketing Science, 1989, v. 17, n. 3, p. 197, doi. 10.1007/BF02729811
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- Publication type:
- Article
An Examination into the Effectiveness of Two-Sided Comparative Price Appeals.
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- Journal of the Academy of Marketing Science, 1988, v. 16, n. 2, p. 64, doi. 10.1007/BF02723318
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- Publication type:
- Article