Found: 25
Select item for more details and to access through your institution.
Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 3, p. 10, doi. 10.1177/0022242920985784
- By:
- Publication type:
- Article
Culturally Contingent Electronic Word-of-Mouth Signaling and Screening: A Comparative Study of Product Reviews in the United States and Japan.
- Published in:
- Journal of International Marketing, 2018, v. 26, n. 2, p. 80, doi. 10.1509/jim.17.0016
- By:
- Publication type:
- Article
The Structure of Inter-brand Competition.
- Published in:
- Journal of Empirical Generalisations in Marketing Science, 2013, v. 14, n. 1, p. 1
- By:
- Publication type:
- Article
Survival Determinants for Online Retailers.
- Published in:
- Review of Marketing Science, 2009, v. 7, n. 1, p. 1, doi. 10.2202/1546-5616.1075
- By:
- Publication type:
- Article
Monitoring the Dynamics of Brand Equity Using Store-Level Data.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 2, p. 61, doi. 10.1509/jmkg.71.2.061
- By:
- Publication type:
- Article
Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable.
- Published in:
- Management Science, 2007, v. 53, n. 1, p. 46, doi. 10.1287/mnsc.1060.0604
- By:
- Publication type:
- Article
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New Versus Incrementally New Product-Markets.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 1, p. 15, doi. 10.1509/jmkg.2006.70.1.15
- By:
- Publication type:
- Article
The impact of waiting time guarantees on customer's waiting experiences.
- Published in:
- Marketing Science, 1997, v. 16, n. 4, p. 295, doi. 10.1287/mksc.16.4.295
- By:
- Publication type:
- Article
The Impact of Environmental Uncertainty on the Design of Salesforce Compensation Plans.
- Published in:
- Marketing Letters, 1995, v. 6, n. 3, p. 183, doi. 10.1007/BF00995110
- By:
- Publication type:
- Article
Long-term manufacturer-supplier relationships: Do they pay off for supplier firms?
- Published in:
- Journal of Marketing, 1995, v. 59, n. 1, p. 1, doi. 10.1177/002224299505900101
- By:
- Publication type:
- Article
Benchmarks for Discrete Choice Models.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 1, p. 65, doi. 10.2307/3151947
- By:
- Publication type:
- Article
Selecting Product Development Projects: Pioneering versus Incremental Innovation Strategies.
- Published in:
- Management Science, 1993, v. 39, n. 3, p. 255, doi. 10.1287/mnsc.39.3.255
- By:
- Publication type:
- Article
Do Bonus Payments Help Enhance Salesforce Retention?
- Published in:
- Marketing Letters, 1992, v. 3, n. 4, p. 331, doi. 10.1007/BF00993918
- By:
- Publication type:
- Article
Consumer Price and Promotion Expectations: An Experimental Study.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 90, doi. 10.2307/3172495
- By:
- Publication type:
- Article
A Price Expectations Model of Customer Brand Choice.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 3, p. 251, doi. 10.2307/3172584
- By:
- Publication type:
- Article
Niching Versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings .
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 384, doi. 10.2307/3172949
- By:
- Publication type:
- Article
Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 89, doi. 10.2307/3151656
- By:
- Publication type:
- Article
AN INVESTIGATION INTO THE ORDER OF THE BRAND CHOICE PROCESS.
- Published in:
- Marketing Science, 1984, v. 2, n. 4, p. 267
- By:
- Publication type:
- Article
ON THE RELIABILITY AND PREDICTIVE VALIDITY OF PURCHASE INTENTION MEASURES.
- Published in:
- Marketing Science, 1982, v. 1, n. 3, p. 243, doi. 10.1287/mksc.1.3.243
- By:
- Publication type:
- Article
Measuring Influence in Organizational Purchase Decisions.
- Published in:
- Journal of Marketing Research (JMR), 1982, v. 19, n. 2, p. 165, doi. 10.2307/3151617
- By:
- Publication type:
- Article
Maximum Likelihood Estimation of Zero-Order Models Given Variable Numbers of Purchases per Household.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 4, p. 547, doi. 10.2307/3150515
- By:
- Publication type:
- Article
Structure of Repeat Buying for New Packaged Goods.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 3, p. 316, doi. 10.2307/3150529
- By:
- Publication type:
- Article
Sample Size Requirements for Zero-Order Models.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 2, p. 221, doi. 10.2307/3150932
- By:
- Publication type:
- Article
Estimating the Proportion of "Always Buy" and "Never Buy" Consumers: A Likelihood Ratio Test With Sample Size Implications.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 601, doi. 10.2307/3151209
- By:
- Publication type:
- Article
A PARSIMONIOUS DESCRIPTION OF THE HENDRY SYSTEM.
- Published in:
- Management Science, 1977, v. 23, n. 5, p. 467, doi. 10.1287/mnsc.23.5.467
- By:
- Publication type:
- Article