Works by Kalpana, Muthuswamy

A SYSTEMATIC LITERATURE REVIEW ON SOCIAL MEDIA MARKETING AND CONSUMER BEHAVIOUR.

Published in:

Journal of Consumer Sciences (0378-5254), 2024, v. 52, p. 32, doi. 10.4314/jfecs.v52i1.280005

By:

• Vinodh, Kannan;
• Mahendran, Kandhasamy;
• Lavanya, Sengodan Moghana;
• Sriram, Nagappan;
• Kalpana, Muthuswamy

Publication type:

Article