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Regulating Product Recall Compliance in the Digital Age: Evidence from the "Safe Cars Save Lives" Campaign.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 5, p. 135, doi. 10.1177/00222429211023016
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- Article
Marketing Agility: The Concept, Antecedents, and a Research Agenda.
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- Journal of Marketing, 2021, v. 85, n. 1, p. 35, doi. 10.1177/0022242920952760
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- Article
The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 6, p. 1, doi. 10.1509/jm.14.0305
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- Article
Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry.
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- Journal of Marketing, 2017, v. 81, n. 3, p. 111, doi. 10.1509/jm.15.0074
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- Article
Corporate brand name changes and business restructuring: is the relationship complementary or substitutive?
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 4, p. 456, doi. 10.1007/s11747-012-0321-6
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- Article
The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 2, p. 41, doi. 10.1509/jm.11.0356
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- Article
The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective.
- Published in:
- Management Science, 2013, v. 59, n. 3, p. 748, doi. 10.1287/mnsc.1120.1565
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- Article
Offshore outsourcing of customer relationship management: conceptual model and propositions.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 2, p. 347, doi. 10.1007/s11747-011-0291-0
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- Publication type:
- Article
Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships?
- Published in:
- Management Science, 2007, v. 53, n. 3, p. 357, doi. 10.1287/mnsc.1060.0642
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- Article