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MARKETING POLICY DECISIONS.
Published in:
1976
By:
Gross, Walter;
Michman, R. D.;
Lamb, Charles;
Walker, Bruce J.;
Adams, Kendall A.;
Kaher, Ruel;
Penn, William S.;
Mazze, Edward M.;
LaPlaca, Peter J.;
Jolson, Marvin A.;
King, Robert L.;
Gable, Myron;
Muhlbacher, Hans;
Becherer, Richard C.
Publication type:
Abstract