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  • MARKETING POLICY DECISIONS.

    Published in:
    1976
    By:
    • Gross, Walter;
    • Michman, R. D.;
    • Lamb, Charles;
    • Walker, Bruce J.;
    • Adams, Kendall A.;
    • Kaher, Ruel;
    • Penn, William S.;
    • Mazze, Edward M.;
    • LaPlaca, Peter J.;
    • Jolson, Marvin A.;
    • King, Robert L.;
    • Gable, Myron;
    • Muhlbacher, Hans;
    • Becherer, Richard C.
    Publication type:
    Abstract