Found: 59

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  • ADVERTISING CAMPAIGNS: FORMULATION AND TACTICS.

    Published in:
    1974
    By:
    • Kelley, William T.
    Publication type:
    Book Review

  • READINGS IN PROMOTION MANAGEMENT.

    Published in:
    1966
    By:
    • Payne, Stanley L.;
    • Kelley, William T.
    Publication type:
    Book Review

  • Marketing Intelligence for Top Management.

    Published in:
    Journal of Marketing, 1965, v. 29, n. 4, p. 19, doi. 10.2307/1249697
    By:
    • Kelley, William T.
    Publication type:
    Article

  • Are There Fashionable Cycles in Creative Advertising?

    Published in:
    Journal of Marketing, 1962, v. 26, n. 4, p. 18, doi. 10.2307/1248334
    By:
    • Kelley, William T.;
    • Duke, Robert G.
    Publication type:
    Article

  • THE ROLE OF ADVERTISING.

    Published in:
    1962
    By:
    • Kelley, William T.;
    • Payne, Stanley L.
    Publication type:
    Book Review

  • MARKETING ARTICLES IN REVIEW.

    Published in:
    1961
    By:
    • Penn Jr., William S.;
    • Mertes, John E.;
    • Regan, William J.;
    • Meissner, Frank;
    • Clewett, Robert L.;
    • Savage, Job K.;
    • Wright, John S.;
    • Smolan, Marvin;
    • Hollander, Stanley C.;
    • Fisk, George;
    • Codner, Bernard;
    • Arnay, Oscar P.;
    • Smith, G. C.;
    • Luck, D. J.;
    • Kelley, William T.;
    • Lazer, William
    Publication type:
    Abstract

  • 11. GOVERNMENTAL RELATIONSHIPS TO MARKETING.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 92
    By:
    • HOLLANDER, STANLEY C.;
    • MERTES, JOHN E.;
    • KELLEY, WILLIAM T.
    Publication type:
    Article

  • 14. MARKETING MANAGEMENT.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 95
    By:
    • MEISSNER, FRANK;
    • LAZER, WILLIAM;
    • MERTES, JOHN E.;
    • REGAN, WILLIAM J.;
    • SHAW, STEVEN J.;
    • KELLEY, WILLIAM T.;
    • RATHMELL, JOHN M.
    Publication type:
    Article

  • 9. FORECASTING.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 87
    By:
    • KELLEY, WILLIAM T.;
    • HOLLANDER, STANLEY C.;
    • SHAW, STEVEN J.;
    • RENNICK, DAN;
    • SAVAGE, JOB K.
    Publication type:
    Article

  • 20. SALES MANAGEMENT AND SELLING.

    Published in:
    1960
    By:
    • MEISSNER, FRANK;
    • REGAN, WILLIAM J.;
    • HOLLANDER, STANLEY C.;
    • KELLEY, WILLIAM T.
    Publication type:
    Abstract

  • 12. HISTORY AND TRENDS.

    Published in:
    1960
    By:
    • LAZER, WILLIAM;
    • KELLEY, WILLIAM T.
    Publication type:
    Abstract

  • 14. MARKETING MANAGEMENT.

    Published in:
    1960
    By:
    • LAZER, WILLIAM;
    • HOLLANDER, STANLEY C.;
    • KELLEY, WILLIAM T.;
    • PENN, JR., WILLIAM S.;
    • FISK, GEORGE;
    • CLEWETT, ROBERT L.;
    • TAYLOR, THAYER C.
    Publication type:
    Abstract

  • 13. INDUSTRIAL MARKETING.

    Published in:
    1960
    By:
    • TAYLOR, THAYER C.;
    • HOLLANDER, STANLEY C.;
    • KELLEY, WILLIAM T.
    Publication type:
    Abstract

  • 10. FOREIGN MARKETING.

    Published in:
    1960
    By:
    • MEISSNER, FRANK;
    • LAZER, WILLIAM;
    • HOLLANDER, STANLEY C.;
    • DOWD, LAURENCE P.;
    • ENFEUR, PAUL;
    • KELLEY, WILLIAM T.
    Publication type:
    Abstract

  • 1. ADVERTISING AND SALES PROMOTION.

    Published in:
    1960
    By:
    • MERTES, JOHN E.;
    • REGAN, WILLIAM J.;
    • WRIGHT, JOHN S.;
    • BROSSY, F. A.;
    • CODNER, BERNARD;
    • DOWD, LAURENCE P.;
    • PENN, JR., WILLIAM S.;
    • KELLEY, WILLIAM T.
    Publication type:
    Abstract

  • 6. CONSUMER ANALYSIS.

    Published in:
    1960
    By:
    • MEISSNER, FRANK;
    • HOLLANDER, STANLEY C.;
    • KELLEY, WILLIAM T.;
    • FISK, GEORGE
    Publication type:
    Abstract

  • 7. DISTRIBUTION AND CHANNELS OF DISTRIBUTION.

    Published in:
    1960
    By:
    • SAVAGE, JOB K.;
    • LAZER, WILLIAM;
    • KELLEY, WILLIAM T.
    Publication type:
    Abstract

  • 18. RESEARCH AND RESEARCH TECHNIQUES.

    Published in:
    1960
    By:
    • MERTES, JOHN E.;
    • HOLLANDER, STANLEY C.;
    • RENNICK, DAN;
    • KELLEY, WILLIAM T.
    Publication type:
    Abstract

  • 14. MARKETING MANAGEMENT.

    Published in:
    1960
    By:
    • REGAN, WIILIAM;
    • RENNICK, DAN;
    • ENFEUR, PAUL;
    • MERTES, JOHN E.;
    • KELLEY, WILLIAM T.;
    • HOLLANDER, STANLEY C.;
    • MEISSNER, FRANK
    Publication type:
    Abstract

  • 10. FOREIGN MARKETING.

    Published in:
    1960
    By:
    • HOWELL, LELAND L.;
    • CODNER, BERNARD;
    • HOLLANDER, STANLEY C.;
    • RENNICK, DAN;
    • MERTES, JOHN E.;
    • ENFEUR, PAUL;
    • KELLEY, WILLIAM T.
    Publication type:
    Abstract

  • 9. FORECASTING.

    Published in:
    1960
    By:
    • KELLEY, WILLIAM T.;
    • HOLLANDER, STANLEY C.
    Publication type:
    Abstract

  • 8. FINANCING.

    Published in:
    1960
    By:
    • KELLEY, WILLIAM T.;
    • HOWELL, LELAND L.;
    • REGAN, WIILIAM
    Publication type:
    Abstract

  • 6. CONSUMER ANALYSIS.

    Published in:
    1960
    By:
    • CODNER, BERNARD;
    • MERTES, JOHN E.;
    • RENNICK, DAN;
    • KELLEY, WILLIAM T.;
    • REGAN, WIILIAM;
    • HOLLANDER, STANLEY C.
    Publication type:
    Abstract

  • 20. SALES MANAGEMENT AND SELLING.

    Published in:
    Journal of Marketing, 1960, v. 24, n. 3, p. 107
    By:
    • SHAW, STEVEN J.;
    • KELLEY, WILLIAM T.;
    • CLEWETT, ROBERT L.;
    • LAZER, WILLIAM;
    • CODNER, BERNARD
    Publication type:
    Article

  • 19. RETAILING.

    Published in:
    Journal of Marketing, 1960, v. 24, n. 3, p. 105
    By:
    • KELLEY, WILLIAM T.;
    • WRIGHT, JOHN S.;
    • HOLLANDER, STANLEY C.;
    • SAVAGE, JOB K.;
    • LAZER, WILLIAM;
    • CODNER, BERNARD
    Publication type:
    Article

  • 18. RESEARCH AND RESEARCH TECHNIQUES.

    Published in:
    Journal of Marketing, 1960, v. 24, n. 3, p. 103
    By:
    • FISK, GEORGE;
    • WRIGHT, JOHN S.;
    • MEYER, ROBERT E.;
    • LAZER, WILLIAM;
    • SAVAGE, JOB K.;
    • KELLEY, WILLIAM T.;
    • MEISSNER, FRANK
    Publication type:
    Article

  • 12. HISTORY AND TRENDS.

    Published in:
    Journal of Marketing, 1960, v. 24, n. 3, p. 99
    By:
    • GRUBB, KENNETH A.;
    • SAVAGE, JOB K.;
    • KELLEY, WILLIAM T.
    Publication type:
    Article

  • 14. MARKETING MANAGEMENT.

    Published in:
    Journal of Marketing, 1960, v. 24, n. 3, p. 100
    By:
    • KELLEY, WILLIAM T.;
    • CLEWETT, ROBERT L.;
    • GRUBB, KENNETH A.
    Publication type:
    Article

  • 11. GOVERNMENTAL RELATIONSHIPS TO MARKETING.

    Published in:
    Journal of Marketing, 1960, v. 24, n. 3, p. 98
    By:
    • KELLEY, WILLIAM T.;
    • HOLLANDER, STANLEY C.
    Publication type:
    Article

  • 9. FORECASTING.

    Published in:
    Journal of Marketing, 1960, v. 24, n. 3, p. 96
    By:
    • HOLLANDER, STANLEY C.;
    • KELLEY, WILLIAM T.;
    • PENN, JR., WILLIAM S.;
    • CODNER, BERNARD
    Publication type:
    Article

  • 8. FINANCING.

    Published in:
    Journal of Marketing, 1960, v. 24, n. 3, p. 95
    By:
    • FISK, GEORGE;
    • KELLEY, WILLIAM T.;
    • RATHMELL, JOHN M.
    Publication type:
    Article

  • 6. CONSUMER ANALYSIS.

    Published in:
    Journal of Marketing, 1960, v. 24, n. 3, p. 93
    By:
    • SAVAGE, JOB K.;
    • HOLLANDER, STANLEY C.;
    • KELLEY, WILLIAM T.;
    • FISK, GEORGE;
    • RATHMELL, JOHN M.
    Publication type:
    Article

  • 5. COSTS AND EFFICIENCY.

    Published in:
    Journal of Marketing, 1960, v. 24, n. 3, p. 93
    By:
    • KELLEY, WILLIAM T.;
    • WRIGHT, JOHN S.;
    • SAVAGE, JOB K.
    Publication type:
    Article

  • 1. ADVERTISING AND SALES PROMOTION.

    Published in:
    Journal of Marketing, 1960, v. 24, n. 3, p. 87
    By:
    • KELLEY, WILLIAM T.;
    • MERTES, JOHN E.;
    • CLEWETT, ROBERT L.;
    • RATHMELL, JOHN M.;
    • WRIGHT, JOHN S.;
    • MEISSNER, FRANK;
    • LAZER, WILLIAM;
    • MEYER, ROBERT E.
    Publication type:
    Article

  • 12. HISTORY AND TRENDS.

    Published in:
    1959
    By:
    • Hollander, Stanley C.;
    • Kelley, William T.;
    • Lazer, William;
    • Savage, Job K.;
    • Wright, John S.
    Publication type:
    Abstract

  • 31. TRANSPORTATION.

    Published in:
    1958
    By:
    • Lazer, William;
    • Kelley, William T.
    Publication type:
    Abstract

  • 29. THEORY OF MARKETING.

    Published in:
    1958
    By:
    • Hollander, Stanley C.;
    • Kelley, William T.
    Publication type:
    Abstract

  • 20. RESEARCH AND RESEARCH TECHNIQUES.

    Published in:
    1958
    By:
    • Hollander, Stanley C.;
    • Kelley, Eugene J.;
    • Lazer, William;
    • Rennick, Dan;
    • Kelley, William T.;
    • Meyer, Robert E.
    Publication type:
    Abstract

  • 19. RELATED SUBJECT MATTER FIELDS.

    Published in:
    1958
    By:
    • Kelley, William T.;
    • Savage, Job K.
    Publication type:
    Abstract

  • 9. FOREIGN MARKETING.

    Published in:
    1958
    By:
    • Hollander, Stanley C.;
    • McCusker, Janet K.;
    • Kelley, William T.
    Publication type:
    Abstract

  • 5. COMMUNICATION AND MARKET NEWS.

    Published in:
    1958
    By:
    • Kelley, William T.;
    • Lazer, William
    Publication type:
    Abstract

  • 6. COSTS AND EFFICIENCY.

    Published in:
    1957
    By:
    • Kelley, William T.;
    • Lazer, William
    Publication type:
    Abstract

  • 16. MARKETING OF SPECIFIC GOODS AND SERVICES.

    Published in:
    1957
    By:
    • Copulsky, William;
    • Hollander, Stanley C.;
    • Hand, Richard J.;
    • Kelley, William T.
    Publication type:
    Abstract

  • 5. COMMUNICATION AND MARKET NEWS.

    Published in:
    1957
    By:
    • Kelley, William T.;
    • Lazer, William
    Publication type:
    Abstract

  • 16. MARKETING OF SPECIFIC GOODS AND SERVICES.

    Published in:
    1957
    By:
    • Kelley, William T.;
    • Grubb, Kenneth A.;
    • Copulsky, William;
    • Clewett, Robert L.;
    • Lazer, William
    Publication type:
    Abstract

  • 7. CUSTOMER ANALYSIS.

    Published in:
    1957
    By:
    • Hollander, Stanley C.;
    • Clewett, Robert L.;
    • Grubb, Kenneth A.;
    • Kelley, William T.
    Publication type:
    Abstract

  • 20. RESEARCH AND RESEARCH TECHNIQUES.

    Published in:
    1957
    By:
    • Lazer, William;
    • Kelley, Eugene J.;
    • Meyer, R. E.;
    • Kelley, William T.;
    • Grubb, Kenneth A.;
    • Hollander, Stanley C.;
    • Copulsky, William
    Publication type:
    Abstract

  • 12. HISTORY AND TRENDS.

    Published in:
    1957
    By:
    • Meyer, R. E.;
    • Hollander, Stanley C.;
    • Kelley, William T.
    Publication type:
    Abstract

  • 8. FINANCING.

    Published in:
    1957
    By:
    • Cole, Robert H.;
    • Copulsky, William;
    • Kelley, William T.
    Publication type:
    Abstract

  • 9. FOREIGN MARKETING.

    Published in:
    1957
    By:
    • Clewett, Robert L.;
    • Kelley, Eugene J.;
    • Kelley, William T.;
    • Copulsky, William
    Publication type:
    Abstract