Investigating digital marketing readiness among tourism firms: an emerging economy perspective.
- Published in:
- Current Issues in Tourism, 2025, v. 28, n. 13, p. 2153, doi. 10.1080/13683500.2024.2358047
- By:
- Publication type:
- Article
Works by KARJALUOTO, HEIKKI
Results: 25
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Customer Environmental Values and Their Contribution to Loyalty in Industrial Markets.
- Published in:
- Business Strategy & the Environment (John Wiley & Sons, Inc), 2016, v. 25, n. 7, p. 512, doi. 10.1002/bse.1882
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- Publication type:
- Article
3
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content.
- Published in:
- Journal of Interactive Marketing, 2023, v. 58, n. 4, p. 400, doi. 10.1177/10949968231157281
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- Publication type:
- Article
4
THE IMPACT OF MOBILE PHONE CAPABILITIES ON MOBILE SERVICE USAGE: EMPIRICAL EVIDENCE FROM FINLAND.
- Published in:
- International Journal of Mobile Marketing, 2009, v. 4, n. 1, p. 4
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- Publication type:
- Article
5
MOBILE MARKETING: FROM MARKETING STRATEGY TO MOBILE MARKETING CAMPAIGN IMPLEMENTATION.
- Published in:
- International Journal of Mobile Marketing, 2008, v. 3, n. 1, p. 50
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- Publication type:
- Article
6
INSIGHTS INTO THE IMPLEMENTATION OF MOBILE MARKETING CAMPAIGNS.
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- International Journal of Mobile Marketing, 2007, v. 2, n. 2, p. 10
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- Publication type:
- Article
7
INDIVIDUAL DIFFERENCES IN THE USE OF MOBILE SERVICES AMONG FINNISH CONSUMERS.
- Published in:
- International Journal of Mobile Marketing, 2006, v. 1, n. 2, p. 4
- By:
- Publication type:
- Article
8
A REVIEW OF MOBILE MARKETING RESEARCH.
- Published in:
- International Journal of Mobile Marketing, 2006, v. 1, n. 1, p. 30
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- Publication type:
- Article
9
The Role of Electronic Channels in Micro-Sized Brick-and-Mortar Firms.
- Published in:
- Journal of Small Business & Entrepreneurship, 2010, v. 23, n. 1, p. 17, doi. 10.1080/08276331.2010.10593471
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- Publication type:
- Article
10
A Systematic Literature Review and Analysis of Mobile Retailing Adoption.
- Published in:
- Journal of Internet Commerce, 2019, v. 18, n. 2, p. 221, doi. 10.1080/15332861.2019.1595364
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- Publication type:
- Article
11
The impact of consumer local engagement on local store patronage and customer satisfaction.
- Published in:
- International Review of Retail, Distribution & Consumer Research, 2017, v. 27, n. 5, p. 485, doi. 10.1080/09593969.2017.1383289
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- Publication type:
- Article
12
Customer perceived value, satisfaction, and loyalty: the role of willingness to share information.
- Published in:
- International Review of Retail, Distribution & Consumer Research, 2017, v. 27, n. 2, p. 164, doi. 10.1080/09593969.2016.1251482
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- Publication type:
- Article
13
Social Identity for Teenagers: Understanding Behavioral Intention to Participate in Virtual World Environment.
- Published in:
- Journal of Theoretical & Applied Electronic Commerce Research, 2013, v. 8, n. 1, p. 1, doi. 10.4067/S0718-18762013000100002
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- Publication type:
- Article
14
An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising.
- Published in:
- Journal of Interactive Advertising, 2007, v. 7, n. 2, p. 1, doi. 10.1080/15252019.2007.10722130
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- Publication type:
- Article
15
Omnichannel experience: Towards successful channel integration in retail.
- Published in:
- Journal of Customer Behaviour, 2019, v. 18, n. 1, p. 17, doi. 10.1362/147539219X15633616548498
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- Publication type:
- Article
16
Crowdsourcing in the Social Media Era: A Case Study of Industrial Marketers.
- Published in:
- Journal of Marketing Development & Competitiveness, 2013, v. 7, n. 2, p. 122
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- Publication type:
- Article
17
Adapting and Validating Scale of Customer Engagement in Online Travel Communities.
- Published in:
- European Journal of Tourism Research, 2020, v. 25, p. 1, doi. 10.54055/ejtr.v25i.416
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- Publication type:
- Article
18
Targeting Young Voters in a Political Campaign: Empirical Insights into an Interactive Digital Marketing Campaign in the 2007 Finnish General Election.
- Published in:
- Journal of Nonprofit & Public Sector Marketing, 2010, v. 22, n. 1, p. 14, doi. 10.1080/10495140903190374
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- Publication type:
- Article
19
Searching for Value in Researching the Adoption and Use of M-services.
- Published in:
- International Journal of e-Collaboration, 2007, v. 3, n. 3, p. 16, doi. 10.4018/jec.2007070102
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- Publication type:
- Article
20
How Relevant Are Risk Perceptions, Effort, and Performance Expectancy in Mobile Banking Adoption?
- Published in:
- International Journal of E-Business Research, 2018, v. 14, n. 2, p. 39, doi. 10.4018/IJEBR.2018040103
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- Publication type:
- Article
21
Mobile Banking and Payment System: A Conceptual Standpoint.
- Published in:
- International Journal of E-Business Research, 2017, v. 13, n. 2, p. 14, doi. 10.4018/IJEBR.2017040102
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- Publication type:
- Article
22
On Some Misconceptions Concerning Digital Banking and Alternative Delivery Channels.
- Published in:
- International Journal of E-Business Research, 2016, v. 12, n. 3, p. 1, doi. 10.4018/IJEBR.2016070101
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- Publication type:
- Article
23
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market.
- Published in:
- Journal of International Marketing, 2023, v. 31, n. 1, p. 106, doi. 10.1177/1069031X221129554
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- Publication type:
- Article
24
CREATIVE BENCHMARKING IN MARKETING EDUCATION: COMPARING BEST PRACTICES AMONG DIVERGENT UNIVERSITIES.
- Published in:
- Journal for Advancement of Marketing Education, 2004, v. 5, p. 27
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- Publication type:
- Article
25
DIGITAL AND SOCIAL MEDIA MARKETING USAGE IN B2B INDUSTRIAL SECTION.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 102
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- Publication type:
- Article