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The Role of Customer Gratitude in Relationship Marketing.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 5, p. 1, doi. 10.1509/jmkg.73.5.1
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- Article
Financial scarcity and caloric intake: It is not always about motivation.
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- Journal of Consumer Behaviour, 2022, v. 21, n. 6, p. 1454, doi. 10.1002/cb.2097
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- Article
The Half-Truth Effect and Its Implications for Sustainability.
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- Sustainability (2071-1050), 2022, v. 14, n. 11, p. 6943, doi. 10.3390/su14116943
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- Article
Multiple Deescalating Requests, Statistical Information, and Compliance: A Field Experiment.
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- Journal of Applied Social Psychology, 1992, v. 22, n. 15, p. 1199, doi. 10.1111/j.1559-1816.1992.tb02360.x
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- Article
The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change.
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- Marketing Letters, 2019, v. 30, n. 2, p. 193, doi. 10.1007/s11002-019-09491-x
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- Article
Non-Conscious Influences on Consumer Choice.
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- Marketing Letters, 2002, v. 13, n. 3, p. 269, doi. 10.1023/A:1020313710388
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- Article
Correction Processes in Consumer Choice.
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- Marketing Letters, 1999, v. 10, n. 2, p. 107, doi. 10.1023/A:1008079228646
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- Article
Exploring the Boundaries of the Framing Effect: The Moderating Roles of Disparate Expected Values and Perceived Costs of Judgmental Errors.
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- Marketing Letters, 1995, v. 6, n. 3, p. 175, doi. 10.1007/BF00995109
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- Article
The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 101, doi. 10.1509/jmkr.41.1.101.25090
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- Article
Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective.
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- Journal of Marketing Research (JMR), 1992, v. 29, n. 3, p. 343, doi. 10.2307/3172744
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- Article
How Naive Theories Drive Opposing Inferences from the Same Information.
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- Journal of Consumer Research, 2013, v. 39, n. 6, p. 1185, doi. 10.1086/668086
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- Publication type:
- Article
The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique.
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- Journal of Consumer Research, 2007, v. 34, n. 3, p. 377, doi. 10.1086/518541
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- Article
The Brand Positivity Effect: When Evaluation Confers Preference.
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- Journal of Consumer Research, 2004, v. 31, n. 3, p. 643, doi. 10.1086/425099
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- Publication type:
- Article
The Role of Selective Information Processing in Price-Quality Inference.
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- Journal of Consumer Research, 2004, v. 31, n. 2, p. 368, doi. 10.1086/422115
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- Publication type:
- Article
Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework?
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- Journal of Consumer Research, 2003, v. 30, n. 2, p. 230, doi. 10.1086/376804
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- Article
Persistent Preferences for Product Attributes: The Effects of the Initial Choice Context and Uniformative Experience.
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- Journal of Consumer Research, 2001, v. 28, n. 1, p. 89, doi. 10.1086/321949
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- Publication type:
- Article
The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference.
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- Journal of Consumer Research, 1999, v. 25, n. 4, p. 335, doi. 10.1086/209543
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- Article
The reference dependence roots of inaction inertia: A query theory account.
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- PLoS ONE, 2023, v. 17, n. 3, p. 1, doi. 10.1371/journal.pone.0282876
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- Article
In Defense of Experimental Consumer Psychology.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1996, v. 5, n. 3, p. 279, doi. 10.1207/s15327663jcp0503_04
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- Article
The Interactive Effects of Message Appeal and Individual Differences on Information Processing and Persuasion.
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- Psychology & Marketing, 1990, v. 7, n. 2, p. 85, doi. 10.1002/mar.4220070202
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- Article
A Nonreactive Measure of Inferential Beliefs.
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- Psychology & Marketing, 1988, v. 5, n. 3, p. 273
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- Article
Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage.
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- Journal of Consumer Research, 1993, v. 20, n. 1, p. 62, doi. 10.1086/209333
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- Article
Effects of Word-of-Mouth and Product-Attribute Information of Persuasion: An Accessibility-Diagnosticity Perspective.
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- Journal of Consumer Research, 1991, v. 17, n. 4, p. 454, doi. 10.1086/208570
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- Article
The Effects of Physiological Arousal on Information Processing and Persuasion.
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- Journal of Consumer Research, 1988, v. 15, n. 3, p. 379, doi. 10.1086/209175
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- Article
Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion.
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- Journal of Consumer Research, 1988, v. 15, n. 2, p. 225, doi. 10.1086/209159
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- Article
Effects of Initial Product Judgments on Subsequent Memory-Based Judgments.
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- Journal of Consumer Research, 1986, v. 13, n. 1, p. 1, doi. 10.1086/209043
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- Article
Technical nomenclature, everyday language, and consumer inference.
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- Marketing Letters, 2020, v. 31, n. 2/3, p. 299, doi. 10.1007/s11002-019-09511-w
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- Article
The influence of positive affect on sensitivity to important omissions.
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- Frontiers in Psychology, 2022, v. 13, p. 01, doi. 10.3389/fpsyg.2022.992489
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- Article
Disfluency Effects on Inference and Evaluation.
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- 2016
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- Abstract
Why We Decide Not To Decide: Decision Avoidance As A Means Of Cognitive Closure.
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- 2014
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- Abstract
Inferences on Negative Labels and the Horns Effect.
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- Advances in Consumer Research, 2014, v. 42, p. 377
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- Article
Effects of Construal Level on Omission Detection and Multiattribute Evaluation.
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- 2013
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- Abstract
When Do Metacognitive Experiences Matter? The Different Roles of Ease of Retrieval.
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- 2011
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- Abstract
Subliminal Prime-to-Behavior Effects.
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- 2011
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- Abstract
Imagine Instructions: When Do They Help or Hurt Persuasion?
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- Advances in Consumer Research, 2010, v. 37, p. 751
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- Article
Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates.
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- 2008
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- Abstract
Optimizing Variety in Mass Customization: A Theoretical Perspective.
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- 2007
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- Abstract
The Illusory Truth Effect: Exploring Implicit and Explicit Memory Influences on Consumer Judgments.
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- 2006
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- Abstract
The Role of Selective Hypothesis Testing in the Overestimation of Price-Quality Correlation.
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- 2001
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- Abstract
The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice.
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- Advances in Consumer Research, 2001, v. 28, n. 1, p. 186
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- Publication type:
- Article
Endorsing Products For The Money: The Role of the Correspondence Bias in Celebrity Advertising.
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- Advances in Consumer Research, 1999, v. 26, n. 1, p. 627
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- Article
The Role of Conversational Norms and Sensitivity to Omissions in Judgment Based on Limited Evidence.
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- Advances in Consumer Research, 1998, v. 25, n. 1, p. 146
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- Article
Effects of Multiple Measurement Operations on Consumer Judgment: Measurement Reliability or Reactivity?
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- Advances in Consumer Research, 1993, v. 20, n. 1, p. 280
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- Article
Consumer Expertise and the Perceived Diagnosticity of Inferences.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 409
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- Article
Consumer Inference.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 407
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- Article
Perceived Variability and Inferences about Brand Extensions.
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- Advances in Consumer Research, 1991, v. 18, n. 1, p. 392
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- Article
Consumer Expertise and the Vividness Effect: Implications for Judgment and Inference.
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- Advances in Consumer Research, 1991, v. 18, n. 1, p. 90
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- Article
Effects of Individual Difference Variables On Responses To Factual and Evaluative Ads.
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- Advances in Consumer Research, 1990, v. 17, n. 1, p. 761
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- Article
Order Effects in Consumer Judgment, Choice, and Memory: The Role of Initial Processing Goals.
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- Advances in Consumer Research, 1990, v. 17, n. 1, p. 541
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- Article
Consumer Expertise and the Feature-Positive Effect: Implications for Judgment and Inference.
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- Advances in Consumer Research, 1990, v. 17, n. 1, p. 351
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- Publication type:
- Article