Found: 15
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Brand Equity, Consumer Learning and Choice.
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- Marketing Letters, 1999, v. 10, n. 3, p. 301, doi. 10.1023/A:1008135224357
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- Article
Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers.
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- Journal of International Marketing, 2004, v. 12, n. 4, p. 97, doi. 10.1509/jimk.12.4.97.53217
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- Article
Measuring Consumer Involvement Profiles.
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- Journal of Marketing Research (JMR), 1985, v. 22, n. 1, p. 41, doi. 10.2307/3151549
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- Article
Quelle startégie pour la marque France, demain?
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- Revue Française de Gestion, 2011, v. 37, n. 218/219, p. 139, doi. 10.3166/RFG.218-219.139-153
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- Article
France: Pourquoi penser marque?
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- Revue Française de Gestion, 2011, v. 37, n. 218/219, p. 13, doi. 10.3166/RFG.218-219.13-23
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- Article
Les marques face au hard discount Quelles stratégies ?
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- Revue Française de Gestion, 2004, n. 150, p. 263
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- Article
A propos du livre le «Management transversal de la marque» coordonné par Géraldine Michel.
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- Management international / International Management / Gestiòn Internacional, 2014, v. 18, n. 3, p. 106, doi. 10.7202/1025093ar
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- Article
Brand Confusion: Empirical Study of a Legal Concept.
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- Psychology & Marketing, 1995, v. 12, n. 6, p. 551, doi. 10.1002/mar.4220120607
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- Article
Further Evidence on the Consumer Involvement Profile: Five Antecedents of Involvement.
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- Psychology & Marketing, 1993, v. 10, n. 4, p. 347, doi. 10.1002/mar.4220100408
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- Article
Are Millennials really redefining luxury? A cross-generational analysis of perceptions of luxury from six countries.
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- Journal of Brand Strategy, 2019, v. 8, n. 3, p. 250, doi. 10.69554/vztc7909
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- Article
Research paper Luxury counterfeit purchasing: The collateral effect of luxury brands' trading down policy.
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- Journal of Brand Strategy, 2014, v. 3, n. 1, p. 59, doi. 10.69554/alwx1611
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- Article
The LVMH--Bulgari agreement: Changes in the luxury market that lead family companies to sell up.
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- Journal of Brand Strategy, 2012, v. 1, n. 4, p. 389, doi. 10.69554/vvuj3711
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- Article
CONSUMERS' INVOLVEMENT PROFILE: NEW EMPIRICAL RESULTS.
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- Advances in Consumer Research, 1985, v. 12, n. 1, p. 290
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- Article
How Rumors Are Born.
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- Society, 1992, v. 29, n. 5, p. 53, doi. 10.1007/BF02697095
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- Article
Are Luxury Brands Really a Financial Dream?
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- Journal of Strategic Management Education, 2011, v. 7, n. 4, p. 271
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- Article