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The derived demand for advertising expenses and implications on sustainability: a comparative study using deep learning and traditional machine learning methods.
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- Annals of Operations Research, 2024, v. 339, n. 1/2, p. 131, doi. 10.1007/s10479-021-04429-x
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- Article
TÜRKİYE'DEKİ EN DEĞERLİ BANKALARIN MARKA PERFORMANSLARI VE FİNANSAL PERFORMANSLARININ KARŞILAŞTIRILMASI.
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- Pamukkale University Journal of Social Sciences Institute / Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2019, n. 35, p. 19, doi. 10.30794/pausbed.452167
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- Article
Materyalizm ve Tüketici Uzmanlığının Reklamlara Yönelik Tutumlara Etkisi: Alt Gelir Grubu Tüketiciler Üzerine Bir Araştırma.
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- Gaziantep University Journal of Social Sciences, 2020, v. 19, n. 4, p. 1480, doi. 10.21547/jss.726015
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- Article
Understanding consumers' purchase intentions toward natural‐claimed products: A qualitative research in personal care products.
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- Business Strategy & the Environment (John Wiley & Sons, Inc), 2019, v. 28, n. 6, p. 1218, doi. 10.1002/bse.2312
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- Article
MOBİL REKLAMLARA YÖNELİK TUTUM VE DAVRANIŞLAR: ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE BİR ARAŞTIRMA.
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- International Journal of Economic & Administrative Studies, 2020, n. 26, p. 79, doi. 10.18092/ulikidince.573628
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- Article
A conceptual framework for barriers of circular supply chains for sustainability in the textile industry.
- Published in:
- Sustainable Development, 2020, v. 28, n. 5, p. 1477, doi. 10.1002/sd.2100
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- Article
İçsel Markalaşma Uygulamalarıyla Markanın Örgüt İçerisinde Tutundurulması: ARKAS Holding Örnek Olayı.
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- Journal of Management & Economics / Yönetim ve Ekonomi, 2015, v. 22, n. 2, p. 341, doi. 10.18657/yecbu.60197
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- Article
Ürün Krizi Döneminde Kurumsal Sosyal Sorumluluğun Etkisi: Tüketicilerin Atfetme Sürecine İlişkin Bir Model Önerisi.
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- Ege Academic Review, 2019, v. 19, n. 1, p. 45, doi. 10.21121/eab.2019148774
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- Article