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Is Corporate Social Responsibility Considered a Marketing Tool? Case Study from Customers' Point of View in the Slovak Food Market.
- Published in:
- Foods, 2023, v. 12, n. 14, p. 2770, doi. 10.3390/foods12142770
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- Article
České a slovenské cukrovarnické společnosti v procesu transformace evropského trhu s cukrem.
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- Listy Cukrovarnicke a Reparske, 2023, v. 139, n. 5/6, p. 208
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- Article
Changes in consumer behaviour in the food market in a crisis.
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- Slovak Journal of Food Sciences, 2023, v. 17, p. 664, doi. 10.5219/1901
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- Article
Changes in consumer behaviour in the food market in a crisis.
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- Slovak Journal of Food Sciences / Potravinarstvo, 2023, v. 17, n. 1, p. 664, doi. 10.5219/1901
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- Article
A MIRACLE OF NOWADAYS AFFECTING CONSUMERS' BEHAVIOUR: THE OUTSTANDING INFLUENCE OF SOCIAL MEDIA.
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- Communication Today, 2022, v. 13, n. 2, p. 166
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- Article
The aromachology and possibilities of its application in a selected business entity.
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- Slovak Journal of Food Sciences, 2022, v. 16, p. 187, doi. 10.5219/1742
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- Article
The aromachology and possibilities of its application in a selected business entity.
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- Slovak Journal of Food Sciences / Potravinarstvo, 2022, v. 16, n. 1, p. 187, doi. 10.5219/1742
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- Article
Comparison of Situation in the Slovak and Czech Market of Milk and Dairy Products.
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- Agris On-Line Papers in Economics & Informatics, 2021, v. 13, n. 4, p. 71, doi. 10.7160/aol.2021.130407
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- Article
Slovenské cukrovary v procesu transformace Evropského trhu s cukrem.
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- Listy Cukrovarnicke a Reparske, 2021, n. 12, p. 426
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- Article
Leadership and Motivation as Important Aspects of the International Company's Corporate Culture.
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- Sustainability (2071-1050), 2021, v. 13, n. 7, p. 3916, doi. 10.3390/su13073916
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- Article
Comparative Analysis of Private Labels—Private Labels from the Point of View of a Millennial Customer in Slovakia, Czech Republic and Hungary.
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- Sustainability (2071-1050), 2020, v. 12, n. 23, p. 9822, doi. 10.3390/su12239822
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- Article
RETRO MARKETING - A POWER OF NOSTALGIA WHICH WORKS AMONG THE AUDIENCE.
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- Communication Today, 2020, v. 11, n. 2, p. 148
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- Article
PERCEPTION OF COMMERCIAL AND SOCIAL ADVERTISING BY GENERATION Y IN THE CZECH REPUBLIC.
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- Economic & Managerial Spectrum / Ekonomicko-manažérske Spektrum, 2020, v. 14, n. 2, p. 63, doi. 10.26552/ems.2020.2.63-77
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- Article
CSR Activities and Their Impact on Brand Value in Food Enterprises in Slovakia Based on Foreign Participation.
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- Sustainability (2071-1050), 2020, v. 12, n. 12, p. 4856, doi. 10.3390/su12124856
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- Article
Smart Solution of Traffic Congestion through Bike Sharing System in a Small City.
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- Mobile Networks & Applications, 2020, v. 25, n. 3, p. 868, doi. 10.1007/s11036-020-01516-4
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- Article
Consumer Preferences in the Content of Loyalty to the Yoghurt Brand.
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- Agris On-Line Papers in Economics & Informatics, 2020, n. 1, p. 37, doi. 10.7160/aol.2020.1200104
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- Article
PUBLICITY AS A TOOL OF PR ACTIVITIES WITHIN CSR CONCEPT IN FOOD ENTERPRISES IN SLOVAKIA.
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- Marketing Science & Inspirations, 2020, v. 15, n. 1, p. 2
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- Article
THE CONSUMER BEHAVIOR OF YOUNG SLOVAK CONSUMERS (UNDER THE AGE OF 25) IN THE PRIVATE LABEL MARKET.
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- Marketing Science & Inspirations, 2020, v. 15, n. 1, p. 37
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- Article
SLOVAK CONSUMERS' PERCEPTION OF BAKERY PRODUCTS AND THEIR OFFER IN RETAILS.
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- Slovak Journal of Food Sciences, 2020, v. 14, p. 24, doi. 10.5219/1240
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- Article
RATIONAL AND IRRATIONAL BEHAVIOR OF SLOVAK CONSUMERS IN THE PRIVATE LABEL MARKET.
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- Slovak Journal of Food Sciences, 2020, v. 14, p. 402, doi. 10.5219/1272
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- Article
THE CONSUMER BEHAVIOR OF SLOVAK MILLENNIALS IN THE SEGMENT OF MILK AND DAIRY PRODUCTS WITHIN PRIVATE LABELS.
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- Slovak Journal of Food Sciences, 2020, v. 14, p. 798, doi. 10.5219/1404
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- Article
AROMA MARKETING AS A TOOL TO INCREASE TURNOVER IN A CHOSEN BUSINESS ENTITY.
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- Slovak Journal of Food Sciences, 2020, v. 14, p. 1161, doi. 10.5219/1475
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- Article
SLOVAK CONSUMERS' PERCEPTION OF BAKERY PRODUCTS AND THEIR OFFER IN RETAILS.
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- Slovak Journal of Food Sciences / Potravinarstvo, 2020, v. 14, n. 1, p. 24, doi. 10.5219/1240
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- Publication type:
- Article
RATIONAL AND IRRATIONAL BEHAVIOR OF SLOVAK CONSUMERS IN THE PRIVATE LABEL MARKET.
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- Slovak Journal of Food Sciences / Potravinarstvo, 2020, v. 14, n. 1, p. 402, doi. 10.5219/1272
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- Article
Consumption of food in relation to income and saturation limit of Slovak households.
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- Agricultural Economics / Zemědělská Ekonomika, 2019, v. 65, n. 12, p. 560, doi. 10.17221/94/2019-AGRICECON
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- Article
Factors Affecting the Demand for Milk and Dairy Products in the Slovak Republic.
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- Agris On-Line Papers in Economics & Informatics, 2019, v. 11, n. 4, p. 39, doi. 10.7160/aol.2019.110404
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- Article
THE IMPORTANCE OF MILK AND DAIRY PRODUCTS CONSUMPTION AS A PART OF RATIONAL NUTRITION.
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- Slovak Journal of Food Sciences / Potravinarstvo, 2019, v. 13, n. 1, p. 234, doi. 10.5219/1050
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- Article
KEY FACTORS AFFECTING CONSUMPTION OF MEAT AND MEAT PRODUCTS FROM PERSPECTIVE OF SLOVAK CONSUMERS.
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- Slovak Journal of Food Sciences / Potravinarstvo, 2019, v. 13, n. 1, p. 1001, doi. 10.5219/1198
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- Article
THE IMPACT OF INAPPROPRIATE FOOD ADVERTISING ON CONSUMER BEHAVIOR.
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- Slovak Journal of Food Sciences / Potravinarstvo, 2019, v. 13, n. 1, p. 1034, doi. 10.5219/1216
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- Article
INFLUENCER MARKETING AS A MODERN PHENOMENON CREATING A NEW FRONTIER OF VIRTUAL OPPORTUNITIES.
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- Communication Today, 2018, v. 9, n. 2, p. 90
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- Article
FOOD SAFETY FROM A CONSUMERS´POINT OF VIEW: FOOD QUALITY.
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- Slovak Journal of Food Sciences / Potravinarstvo, 2018, v. 12, n. 1, p. 355, doi. 10.5219/918
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- Article
SLOVAK CUSTUMERS DEMAND FOR DAIRY PRODUCTS AND MILK: ANALYSIS OF PRICE AND INCOME RELATIONS.
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- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2017, n. 3, p. 165, doi. 10.21272/mmi.2017.3-16
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- Article
CONSUMERS´ PURCHASING PREFERENCES TOWARDS ORGANIC FOOD IN SLOVAKIA.
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- Slovak Journal of Food Sciences / Potravinarstvo, 2017, v. 11, n. 1, p. 731, doi. 10.5219/846
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IMPACT OF CONSUMER PRICES AND CASH INCOME ON CONSUMPTION OF DAIRY PRODUCTS.
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- Acta Scientiarum Polonorum. Oeconomia, 2013, v. 12, n. 3, p. 61
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- Article
MARKETING ANALYSIS OF THE REVENUE IMPACT ON THE SLOVAK HOUSEHOLDS DEMAND FOR MEAT AND MEAT PRODUCTS.
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- Acta Scientiarum Polonorum. Oeconomia, 2012, v. 11, n. 4, p. 23
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- Article