Found: 37

Select item for more details and to access through your institution.

  • EMPLOYEE INPUT AS AN AID IN PREPAID HEALTH CARE BUYING DECISIONS.

    Published in:
    Journal of Health Care Marketing, 1985, v. 5, n. 1, p. 39
    By:
    • Jolson, Marvin A.;
    • Blackman, Richard
    Publication type:
    Article

  • Sales Force Management/ Sales Management/ Sales Management...

    Published in:
    1984
    By:
    • Hollander, Stanley C.;
    • Jolson, Marvin A.
    Publication type:
    Book Review

  • Marketing Abstracts.

    Published in:
    1981
    By:
    • Gross, Walter;
    • Jolson, Marvin A.;
    • Leonard, Myron;
    • Michman, Ronald O.
    Publication type:
    Abstract

  • Marketing Abstracts.

    Published in:
    1981
    By:
    • Walter Gross;
    • Marvin A. Jolson;
    • Myron Leonard;
    • Ronald D. Michman
    Publication type:
    Abstract

  • 5.0 SPECIAL MARKETS.

    Published in:
    1980
    By:
    • Gross, Walter;
    • Jackson Jr., Donald W.;
    • Meissner, Frank;
    • Krotoff, Hertha H.;
    • Penn Jr., William S.;
    • Culley, James D.;
    • Jolson, Marvin A.
    Publication type:
    Abstract

  • 4.0 MARKETING MIX.

    Published in:
    1980
    By:
    • Laric, Michael V.;
    • Gross, Walter;
    • Spencer, Ulrich M.;
    • King, Robert L.;
    • Michman, Ronald D.;
    • Barry, Thomas E.;
    • Leonard, Myron;
    • Jolson, Marvin A.;
    • Schlissel, Martin R.;
    • Culley, James D.
    Publication type:
    Abstract

  • 4.0 MARKETING MIX.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 100
    By:
    • Gross, Walter;
    • Kahler, Ruel;
    • Leonard, Myron;
    • Jolson, Marvin A.;
    • King, Robert L.;
    • Pletcher, Barbara A.;
    • Becherer, Richard C.;
    • Lammers, H. Bruce;
    • Dixon, Donald F.;
    • Schoell, William F.;
    • Rucks, Conway
    Publication type:
    Article

  • 2.0 MARKETING INSTITUTIONS.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 98
    By:
    • Gross, Walter;
    • Pletcher, Barbara A.;
    • Jolson, Marvin A.;
    • Leonard, Myron
    Publication type:
    Article

  • TECHNICAL WORDING IN ADVERTISING: IMPLICATIONS FOR MARKET SEGMENTATION.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 57, doi. 10.1177/002224298004400108
    By:
    • Anderson, Rolph E.;
    • Jolson, Marvin A.
    Publication type:
    Article

  • LETTERS TO THE EDITOR.

    Published in:
    1978
    By:
    • Baum, Arthur H.;
    • Engel, James F.;
    • Browne, William G.;
    • Brown, Daniel J.;
    • Jolson, Marvin A.
    Publication type:
    Letter

  • How to Double or Triple Mail-Survey Response Rates.

    Published in:
    Journal of Marketing, 1977, v. 41, n. 4, p. 78, doi. 10.2307/1250239
    By:
    • Jolson, Marvin A.
    Publication type:
    Article

  • 3. MARKETING POLICY.

    Published in:
    1977
    By:
    • Penn, William S.;
    • Pletcher, Barbara A.;
    • Thompson, John R.;
    • Gable, Myron;
    • Jackson, Jr., Donald W.;
    • Kahler, Ruel;
    • Lamb, Charles;
    • Michman, R. D.;
    • Mertes, John E.;
    • Wilemon, David L.;
    • Spencer, Ulric M.;
    • Jolson, Marvin A.
    Publication type:
    Abstract

  • 2. MARKETING INSTITUTIONS.

    Published in:
    1977
    By:
    • Penn, Jr., William S.;
    • Thompson, John R.;
    • Jolson, Marvin A.;
    • Fagan, C. L.;
    • Gable, Myron;
    • Pletcher, Barbara A.;
    • Etzel, Michael J.
    Publication type:
    Abstract

  • 5. SPECIAL MARKETS.

    Published in:
    1977
    By:
    • Meissner, Frank;
    • Pletcher, Barbar A.;
    • Kahler, Ruel;
    • Jolson, Marvin A.;
    • Penn, William S.
    Publication type:
    Abstract

  • Letters to the Editor.

    Published in:
    1977
    By:
    • Gumucio, F. R.;
    • Jolson, Marvin A.;
    • Mayers, James H.;
    • Blair, Ed;
    • Robin, Donal P.;
    • Carr Jr., Richard P.
    Publication type:
    Letter

  • 1. MACROMARKETING.

    Published in:
    1976
    By:
    • Lamb, Charles;
    • Hendon, Donald W.;
    • Spencer, Ulric M.;
    • Muhlbacher, Hans;
    • Becker, Stephen S.;
    • Penn, William S.;
    • LaPlaca, Peter J.;
    • Pletcher, Barbara A.;
    • Adams, Kendall A.;
    • Leonard, Myron;
    • Jolson, Marvin A.;
    • Jackson, Donald W.;
    • Michman, R. D.;
    • Kahler, Ruel;
    • Kropfberger, Dietrich;
    • McLaughlin, Daniel J.;
    • Becherer, Richard C.;
    • Gross, Walter
    Publication type:
    Abstract

  • 4. MARKETING MIX.

    Published in:
    1976
    By:
    • Gross, Walter;
    • LaPlaca, Peter J.;
    • Pletcher, Barbara A.;
    • Kahler, Ruel;
    • Jackson, Donald W.;
    • Penn, William S.;
    • Hendon, Donald W.;
    • Mazze, Edward M.;
    • Becker, Stephen S.;
    • Lamb, Charles;
    • Michman, R. D.;
    • Sturmer, Gerhard;
    • Jolson, Marvin A.;
    • Gable, Myron
    Publication type:
    Abstract

  • 3. MARKETING POLICY DECISIONS.

    Published in:
    1976
    By:
    • Penn, William S.;
    • Gross, Walter;
    • Michman, R. D.;
    • Gable, Myron;
    • Pletcher, Barbara A.;
    • Kahler, Ruel;
    • Hendon, Donald W.;
    • LaPlaca, Peter J.;
    • Spencer, Ulric M.;
    • Kropfberger, Dietrick;
    • Jolson, Marvin A.;
    • Lamb, Charles;
    • Muhlbacher, Hans
    Publication type:
    Abstract

  • 2. MARKETING INSTITUTIONS.

    Published in:
    1976
    By:
    • LaPlaca, Peter J.;
    • Gross, Walter;
    • McLaughlin, Daniel J.;
    • Becherer, Richard C.;
    • Jolson, Marvin A.;
    • Meissner, Frank;
    • Gable, Myron;
    • Pletcher, Barbara;
    • Hendon, Donald W.;
    • King, Robert L.;
    • Jackson, Donald W.
    Publication type:
    Abstract

  • MARKETING POLICY DECISIONS.

    Published in:
    1976
    By:
    • Gross, Walter;
    • Michman, R. D.;
    • Lamb, Charles;
    • Walker, Bruce J.;
    • Adams, Kendall A.;
    • Kaher, Ruel;
    • Penn, William S.;
    • Mazze, Edward M.;
    • LaPlaca, Peter J.;
    • Jolson, Marvin A.;
    • King, Robert L.;
    • Gable, Myron;
    • Muhlbacher, Hans;
    • Becherer, Richard C.
    Publication type:
    Abstract

  • MARKETING EDUCATION.

    Published in:
    1976
    By:
    • LaPlaca, Peter J.;
    • Gross, Walter;
    • Penn, William S.;
    • Jolson, Marvin A.;
    • Kirchner, D. F.
    Publication type:
    Abstract

  • SPECIAL MARKETS.

    Published in:
    1976
    By:
    • Gross, Walter;
    • LaPlaca, Peter J.;
    • Kahler, Ruel;
    • Jolson, Marvin A.;
    • Penn, William S.;
    • Muhlbacher, Hans;
    • Walker, Bruce J.;
    • Fagan, C. L.
    Publication type:
    Abstract

  • MARKETING MIX.

    Published in:
    1976
    By:
    • Gross, Walter;
    • LaPlaca, Peter J.;
    • Lamb, Charles;
    • Fagen, C. L.;
    • Penn, William S.;
    • Jackson, Donald W.;
    • Hindersman, Charles H.;
    • King, Robert L.;
    • Muhlbacher, Hans;
    • Etzel, Michael J.;
    • Lanham, Ronald;
    • Grundy, Roy R.;
    • Kahler, Ruel;
    • Michman, R. D.;
    • Lowry, John R.;
    • Walker, Bruce J.;
    • Kirchner, D. F.;
    • Jolson, Marvin A.
    Publication type:
    Abstract

  • MACROMARKETING.

    Published in:
    1976
    By:
    • Gross, Walter;
    • Michman, R. D.;
    • Lamb, Charles;
    • King, Robert L.;
    • Fagan, C. L.;
    • Hindersman, Charles H.;
    • Muhlbacher, Hans;
    • Jolson, Marvin A.;
    • Dixon, Donald F.;
    • Meissner, Frank;
    • Wise, Gordon L.;
    • Etzel, Michael J.;
    • Penn, William S.
    Publication type:
    Abstract

  • A Reply to Reed.

    Published in:
    Journal of Marketing, 1976, v. 40, n. 1, p. 68, doi. 10.2307/1250680
    By:
    • Jolson, Marvin A.
    Publication type:
    Article

  • ADVERTISING COST CONTROL HANDBOOK.

    Published in:
    1974
    By:
    • Jolson, Marvin A.
    Publication type:
    Book Review

  • The Salesman's Career Cycle.

    Published in:
    Journal of Marketing, 1974, v. 38, n. 3, p. 39, doi. 10.1177/002224297403800307
    By:
    • Jolson, Marvin A.
    Publication type:
    Article

  • Employment Barriers in Marketing.

    Published in:
    Journal of Marketing, 1974, v. 38, n. 2, p. 67, doi. 10.2307/1250200
    By:
    • Jolson, Marvin A.
    Publication type:
    Article

  • SALES FORCE AND PERFORMANCE TURNOVER.

    Published in:
    1975
    By:
    • Jolson, Marvin A.
    Publication type:
    Book Review

  • Statement Policy in Attitude Studies.

    Published in:
    Journal of Marketing Research (JMR), 1974, v. 11, n. 1, p. 102, doi. 10.2307/3151002
    By:
    • Falthzik, Alfred M.;
    • Jolson, Marvin A.
    Publication type:
    Article

  • The Delphi Process in Marketing Decision Making.

    Published in:
    Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 443, doi. 10.2307/3150234
    By:
    • Jolson, Marvin A.;
    • Rossow, Gerald L.
    Publication type:
    Article

  • Are Ex-Offenders Successful Employees?

    Published in:
    California Management Review, 1975, v. 17, n. 3, p. 65, doi. 10.2307/41162150
    By:
    • Jolson, Marvin A.
    Publication type:
    Article

  • New Product Planning in an Age of Future Consciousness.

    Published in:
    California Management Review, 1973, v. 16, n. 1, p. 25, doi. 10.2307/41164474
    By:
    • Jolson, Marvin A.
    Publication type:
    Article

  • AN EXAMINATION OF LINKAGES BETWEEN PERSONAL CHARACTERISTICS AND DIMENSIONS OF TRANSFORMATIONAL LEADERSHIP.

    Published in:
    Journal of Business & Psychology, 1995, v. 9, n. 3, p. 315, doi. 10.1007/BF02230972
    By:
    • Dubinsky, Alan J.;
    • Yammarino, Francis J.;
    • Jolson, Marvin A.
    Publication type:
    Article

  • CRITERIA FOR PROMOTION AND TENURE: A FACULTY VIEW.

    Published in:
    Academy of Management Journal, 1974, v. 17, n. 1, p. 149, doi. 10.2307/254779
    By:
    • Jolson, Marvin A.
    Publication type:
    Article

  • packaging - the fifth 'p' in the marketing mix?

    Published in:
    Advanced Management Journal (03621863), 1976, v. 41, n. 1, p. 13
    By:
    • Nickels, William G.;
    • Jolson, Marvin A.
    Publication type:
    Article

  • WOMEN AND TRANSFORMATIONAL AND CONTINGENT REWARD LEADERSHIP: A MULTIPLE-LEVELS-OF-ANALYSIS PERSPECTIVE.

    Published in:
    Academy of Management Journal, 1997, v. 40, n. 1, p. 205, doi. 10.2307/257027
    By:
    • YAMMARINO, FRANCIS J.;
    • DUBINSKY, ALAN J.;
    • COMER, LUCETTE B.;
    • JOLSON, MARVIN A.
    Publication type:
    Article