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Risk Preferences and Demand Drivers of Extended Warranties.
- Published in:
- Marketing Science, 2015, v. 34, n. 1, p. 39, doi. 10.1287/mksc.2014.0879
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- Article
The Profitability of Revenue-Based Quotas Under Price Negotiation.
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- Management Science, 2022, v. 68, n. 2, p. 917, doi. 10.1287/mnsc.2020.3948
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- Article
Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 578, doi. 10.1177/00222437211034443
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- Article
The Importance of Price Beliefs in Consumer Search.
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- Journal of Marketing Research (JMR), 2021, v. 58, n. 2, p. 321, doi. 10.1177/0022243720982979
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- Publication type:
- Article
To Bargain or Not to Bargain: The Role of Fixed Costs in Price Negotiations.
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- Journal of Marketing Research (JMR), 2018, v. 55, n. 6, p. 832, doi. 10.1177/0022243718818451
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- Publication type:
- Article
Better with buy now, pay later?: A competitive analysis.
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- Quantitative Marketing & Economics, 2024, v. 22, n. 1, p. 23, doi. 10.1007/s11129-023-09271-y
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- Article
The Joint identification of utility and discount functions from stated choice data: An application to durable goods adoption.
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- Quantitative Marketing & Economics, 2014, v. 12, n. 4, p. 331, doi. 10.1007/s11129-014-9149-3
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- Article
Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 2, p. 114, doi. 10.1177/0022242919896337
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- Article