Works by Jayswal, Mitesh

Results: 8

Fictitious Human v/s Non - Human Created Animated Spokes - characters Endorsement: An Empirical Examination of Source Credibility and Respondent's Age.

Published in:

Journal of Marketing & Communication, 2012, v. 8, n. 2, p. 19

By:

Bhatt, Nishith H.;
M., Jayswal Rachita;
M., Jayswal Mitesh

Publication type:

Article

Comparative Study on Negative Political Advertisements with Specific Focus on Attack and Rebuttal Television Campaigns from Indian Perspective.

Published in:

Journal of Creative Communications, 2017, v. 12, n. 2, p. 134, doi. 10.1177/0973258617708373

By:

Jayswal, Mitesh M.

Publication type:

Article

Linkages Between Advertising Value Perception, Context Awareness Value, Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study.

Published in:

Vision (09722629), 2024, v. 28, n. 5, p. 607, doi. 10.1177/09722629211043954

By:

Karamchandani, Shikha;
Karani, Anushree;
Jayswal, Mitesh

Publication type:

Article

Breach of employer obligation and employee well-being during COVID-19 unlock phase.

Published in:

Human Systems Management, 2022, v. 41, n. 2, p. 237, doi. 10.3233/HSM-211210

By:

Karani, Anushree;
Deshpande, Revati;
Jayswal, Mitesh;
Trivedi, Payal

Publication type:

Article

Work-life balance and psychological distress: A structural equation modeling approach.

Published in:

Human Systems Management, 2022, v. 41, n. 1, p. 1, doi. 10.3233/HSM-201145

By:

Karani, Anushree;
Deshpande, Revati;
Jayswal, Mitesh;
Panda, Rasananda

Publication type:

Article

Karnavati Pagarkha Bazaar: (A giant step of tiny traders).

Published in:

2013

By:

Jayswal, Mitesh;
Jayswal, Rachita

Publication type:

Case Study

Impact of Internet Users' Information Privacy Concerns on Behaviour: A Literature Review.

Published in:

Library of Progress-Library Science, Information Technology & Computer, 2024, v. 44, n. 3, p. 13280

By:

Jayswal, Mitesh;
Purohit, Divyang V.;
Parmar, Nilamben Johnbhai

Publication type:

Article

Exploring the Impact of Post Purchase Services by Bancassurance on First Year Policy Lapsation Rate in Life Insurance Selling.

Published in:

International Journal of Business Insights & Transformation, 2013, v. 6, n. 2, p. 94

By:

Jayswal, Mitesh M.;
Brahmbhatt, A. C.

Publication type:

Article