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Editorial: Relaunching Marketing Letters.
- Published in:
- 2020
- By:
- Publication type:
- Editorial
Launching the Idea Corners section of Marketing Letters.
- Published in:
- 2020
- By:
- Publication type:
- Editorial
The future of Marketing Letters.
- Published in:
- 2017
- By:
- Publication type:
- Editorial
Introduction to the Special Issue on B2B Research.
- Published in:
- Marketing Letters, 2010, v. 21, n. 3, p. 207, doi. 10.1007/s11002-010-9103-4
- By:
- Publication type:
- Article
Competition between auctions.
- Published in:
- Marketing Letters, 2008, v. 19, n. 3/4, p. 431, doi. 10.1007/s11002-008-9037-2
- By:
- Publication type:
- Article
Choice in Interactive Environments.
- Published in:
- Marketing Letters, 2005, v. 16, n. 3/4, p. 309, doi. 10.1007/s11002-005-5894-0
- By:
- Publication type:
- Article
Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms.
- Published in:
- Journal of Interactive Marketing, 2021, v. 55, p. 31, doi. 10.1016/j.intmar.2020.12.001
- By:
- Publication type:
- Article
INTRODUCTION TO THE SPECIAL ISSUE ON ONLINE PRICING.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 4, p. 4, doi. 10.1002/dir.20026
- By:
- Publication type:
- Article
Media Multiplexing Behavior: Implications for Targeting and Media Planning.
- Published in:
- Marketing Science, 2013, v. 32, n. 2, p. 310, doi. 10.1287/mksc.1120.0759
- By:
- Publication type:
- Article
The Seeds of Dissolution: Discrepancy and Incoherence in Buyer-Supplier Exchange.
- Published in:
- Marketing Science, 2010, v. 29, n. 6, p. 1109, doi. 10.1287/mksc.1100.0582
- By:
- Publication type:
- Article
BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models.
- Published in:
- Marketing Science, 2008, v. 27, n. 6, p. 949, doi. 10.1287/mksc.1080.0363
- By:
- Publication type:
- Article
Online Reverse Auctions: Issues, Themes, and Prospects for the Future.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 4, p. 506, doi. 10.1177/009207002236925
- By:
- Publication type:
- Article
Guardians of Trust: How Review Platforms Can Fight Fakery and Build Consumer Trust.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 4, p. 682, doi. 10.1177/00222437231195576
- By:
- Publication type:
- Article
Low-Stakes Opportunism.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 216, doi. 10.1509/jmr.10.0121
- By:
- Publication type:
- Article
Differentiated Bidders and Bidding Behavior in Procurement Auctions.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 241, doi. 10.1509/jmr.10.0036
- By:
- Publication type:
- Article
Interorganizational Relationships and Bidding Behavior in Industrial Online Reverse Auctions.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 550, doi. 10.1509/jmkr.45.5.550
- By:
- Publication type:
- Article
"Pie Sharing" in Complex Collaboration Contexts.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 1, p. 86, doi. 10.1509/jmkr.38.1.86.18827
- By:
- Publication type:
- Article
Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 227, doi. 10.1509/jmkr.37.2.227.18735
- By:
- Publication type:
- Article
Pie-Expansion Efforts: Collaboration Processes in Buyer-Supplier Relationships.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 461, doi. 10.2307/3152000
- By:
- Publication type:
- Article
Relationship Marketing and Distribution Channels.
- Published in:
- Journal of the Academy of Marketing Science, 1995, v. 23, n. 4, p. 305, doi. 10.1177/009207039502300411
- By:
- Publication type:
- Article
The Antecedents and Performance Implications of Cooperative Exchange Norms.
- Published in:
- Organization Science, 2006, v. 17, n. 6, p. 724, doi. 10.1287/orsc.1060.0213
- By:
- Publication type:
- Article
Passive and Active Opportunism in Interorganizational Exchange.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 6, p. 73, doi. 10.1509/jm.11.0529
- By:
- Publication type:
- Article
The Impact of Online Reverse Auction Design on Buyer--Supplier Relationships.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 1, p. 146, doi. 10.1509/jmkg.71.1.146
- By:
- Publication type:
- Article
An Exploratory Study of the Introduction of Online Reverse Auctions.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 3, p. 96, doi. 10.1509/jmkg.67.3.96.18651
- By:
- Publication type:
- Article
Leveraging Internet Technologies in B2B Relationships.
- Published in:
- California Management Review, 2002, v. 44, n. 4, p. 24, doi. 10.2307/41166141
- By:
- Publication type:
- Article
Managing Marketing Channel Multiplicity.
- Published in:
- Journal of Service Research, 2010, v. 13, n. 3, p. 331, doi. 10.1177/1094670510375601
- By:
- Publication type:
- Article
Consistency Judgments, Embeddedness, and Relationship Outcomes in Interorganizational Networks.
- Published in:
- Management Science, 2012, v. 58, n. 5, p. 996, doi. 10.1287/mnsc.1110.1462
- By:
- Publication type:
- Article
The Dark Side of Rapport: Agent Misbehavior Face-to-Face and Online.
- Published in:
- Management Science, 2011, v. 57, n. 9, p. 1610, doi. 10.1287/mnsc.1110.1359
- By:
- Publication type:
- Article
Electronic and Physical Market Channels: A Multiyear Investigation in a Market for Products of Uncertain Quality.
- Published in:
- Management Science, 2009, v. 55, n. 6, p. 940, doi. 10.1287/mnsc.1090.0998
- By:
- Publication type:
- Article
Testing a Life-Cycle Theory of Cooperative Interorganizational Relationships: Movement Across Stages and Performance.
- Published in:
- Management Science, 2007, v. 53, n. 2, p. 260, doi. 10.1287/mnsc.1060.0610
- By:
- Publication type:
- Article
Safeguarding Interorganizational Performance and Continuity Under Ex Post Opportunism.
- Published in:
- Management Science, 2003, v. 49, n. 12, p. 1684, doi. 10.1287/mnsc.49.12.1684.25112
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- Publication type:
- Article
Can Encroachment Benefit Hotel Franchisees?
- Published in:
- Journal of Marketing, 2022, v. 86, n. 2, p. 147, doi. 10.1177/00222429211008136
- By:
- Publication type:
- Article
An Examination of the Effects of Multiple Brand Extensions on the Brand Concept.
- Published in:
- Advances in Consumer Research, 1993, v. 20, n. 1, p. 607
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- Publication type:
- Article