Works matching AU Jain, Shailendra Pratap

Results: 20

The ubiquity of scarcity.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1191, doi. 10.1007/s11747-023-00984-w

By:

Belk, Russell W.;
Das, Gopal;
Jain, Shailendra Pratap

Publication type:

Article

Perceived financial constraints and normative influence: discretionary purchase decisions across cultures.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 2, p. 252, doi. 10.1007/s11747-021-00814-x

By:

Malika, Malika;
Maheswaran, Durairaj;
Jain, Shailendra Pratap

Publication type:

Article

Pandemics and marketing: insights, impacts, and research opportunities.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 835, doi. 10.1007/s11747-021-00786-y

By:

Das, Gopal;
Jain, Shailendra Pratap;
Maheswaran, Durairaj;
Slotegraaf, Rebecca J.;
Srinivasan, Raji

Publication type:

Article

Brand extension failure and parent brand penalty: The role of implicit theories.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2024, v. 34, n. 1, p. 49, doi. 10.1002/jcpy.1343

By:

Jain, Shailendra Pratap;
Mathur, Pragya;
Isaac, Mathew S.;
Mao, Huifang;
Maheswaran, Durairaj

Publication type:

Article

Consumer responses to brand elimination: An attributional perspective

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2009, v. 19, n. 3, p. 280, doi. 10.1016/j.jcps.2009.03.004

By:

Mao, Huifang;
Luo, Xueming;
Jain, Shailendra Pratap

Publication type:

Article

Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 1, p. 117, doi. 10.1177/00222437241248660

By:

Pandey, Arpita;
Tripathi, Sanjeev;
Jain, Shailendra Pratap

Publication type:

Article

The Influence of Chronic and Situational Self-Construal on Categorization.

Published in:

Journal of Consumer Research, 2007, v. 34, n. 1, p. 66, doi. 10.1086/513047

By:

JAIN, SHAILENDRA PRATAP;
DESAI, KALPESH KAUSHIK;
HUIFANG MAO

Publication type:

Article

For Better or For Worse? Valenced Comparative Frames and Regulatory Focus.

Published in:

Journal of Consumer Research, 2007, v. 34, n. 1, p. 57, doi. 10.1086/513046

By:

JAIN, SHAILENDRA PRATAP;
LINDSEY, CHARLES;
AGRAWAL, NIDHI;
MAHESWARAN, DURAIRAJ

Publication type:

Article

When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames.

Published in:

Journal of Consumer Research, 2006, v. 33, n. 1, p. 91, doi. 10.1086/504139

By:

Jain, Shailendra Pratap;
Agrawal, Nidhi;
Maheswaran, Durairaj

Publication type:

Article

Motivated Reasoning: A Depth-of-Processing Perspective.

Published in:

Journal of Consumer Research, 2000, v. 26, n. 4, p. 358, doi. 10.1086/209568

By:

Jain, Shailendra Pratap;
Maheswaran, Durairaj

Publication type:

Article

COVID-19 Charity Advertising: Identifiable Victim Message Framing, Self-Construal, and Donation Intent.

Published in:

Journal of Advertising, 2021, v. 50, n. 3, p. 290, doi. 10.1080/00913367.2021.1927911

By:

van Esch, Patrick;
(Gina) Cui, Yuanyuan;
Jain, Shailendra Pratap

Publication type:

Article

Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood.

Published in:

Journal of Advertising, 2021, v. 50, n. 1, p. 63, doi. 10.1080/00913367.2020.1832939

By:

Esch, Patrick van;
Cui, Yuanyuan (Gina);
Jain, Shailendra Pratap

Publication type:

Article

Consumer psychology of implicit theories: A review and agenda.

Published in:

Consumer Psychology Review, 2020, v. 3, n. 1, p. 60, doi. 10.1002/arcp.1056

By:

Jain, Shailendra Pratap;
Weiten, Traylor Jordan

Publication type:

Article

Preference Consistency and Preference Strength: Processing and Judgmental Issues.

Published in:

Journal of Applied Social Psychology, 2003, v. 33, n. 5, p. 1088, doi. 10.1111/j.1559-1816.2003.tb01940.x

By:

Jain, Shailendra Pratap

Publication type:

Article

Positive Versus Negative Comparative Advertising.

Published in:

Marketing Letters, 1993, v. 4, n. 4, p. 309, doi. 10.1007/BF00994350

By:

Jain, Shailendra Pratap

Publication type:

Article

Sustaining Livelihoods or Saving Lives? Economic System Justification in the Time of COVID-19.

Published in:

Journal of Business Ethics, 2023, v. 183, n. 1, p. 71, doi. 10.1007/s10551-022-05091-4

By:

Jain, Shalini Sarin;
Jain, Shailendra Pratap;
Li, Yexin Jessica

Publication type:

Article

Past Imperfect or Present Perfect: How Dynamic Ranks Influence Consumer Perceptions.

Published in:

Advances in Consumer Research, 2020, v. 48, p. 738

By:

Tripathi, Sanjeev;
Pandey, Arpita;
Jain, Shailendra Pratap

Publication type:

Article

"Regulatory Focus and Direct Comparative Ad Framing".

Published in:

2007

By:

Jain, Shailendra Pratap;
Lindsey, Charles D.;
Agrawal, Nidhi;
Maheswaran, Durairaj

Publication type:

Abstract

The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation.

Published in:

Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 56, doi. 10.1509/jmkr.46.1.56

By:

Jain, Shailendra Pratap;
Mathur, Pragya;
Maheswaran, Durairaj

Publication type:

Article

Valenced Comparisons.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 46, doi. 10.1509/jmkr.41.1.46.25080

By:

Jain, Shailendra Pratap;
Posavac, Steven S.

Publication type:

Article