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The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners.
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- Journal of Marketing, 2015, v. 79, n. 1, p. 64, doi. 10.1509/jm.13.0490
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- Article
The Alignment of Contract Terms for Knowledge-Creating and Knowledge-Appropriating Relationship Portfolios.
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- Journal of Marketing, 2011, v. 75, n. 4, p. 110, doi. 10.1509/jmkg.75.4.110
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- Article
Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market.
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- Marketing Letters, 2018, v. 29, n. 2, p. 189, doi. 10.1007/s11002-018-9451-z
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- Article
Understanding the Effects of Plural Marketing Structures on Alliance Performance.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 628, doi. 10.1509/jmr.13.0318
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- Article
If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 319, doi. 10.1509/jmr.13.0226
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- Article
Market-Driven Technological Innovation Through Acquisitions.
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- Journal of Management, 2016, v. 42, n. 7, p. 1934, doi. 10.1177/0149206314535439
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- Article
Alliance Experience and Governance Flexibility.
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- Organization Science, 2015, v. 26, n. 5, p. 1536, doi. 10.1287/orsc.2015.0989
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- Article
The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms.
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- Information Systems Research, 2021, v. 32, n. 4, p. 1412, doi. 10.1287/isre.2021.1039
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- Article
Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination.
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- Journal of Marketing, 2017, v. 81, n. 1, p. 136, doi. 10.1509/jm.15.0300
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- Article