Works by JERATH, KINSHUK


Results: 28
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    Cross-Market Discounts.

    Published in:
    Marketing Science, 2011, v. 30, n. 1, p. 134, doi. 10.1287/mksc.1100.0603
    By:
    • Goić, Marcel;
    • Jerath, Kinshuk;
    • Srinivasan, Kannan
    Publication type:
    Article
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    Store Within a Store.

    Published in:
    Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 748, doi. 10.1509/jmkr.47.4.748
    By:
    • Jerath, Kinshuk;
    • Zhang, Z. John
    Publication type:
    Article
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    Inefficiencies in Digital Advertising Markets.

    Published in:
    Journal of Marketing, 2021, v. 85, n. 1, p. 7, doi. 10.1177/0022242920913236
    By:
    • Gordon, Brett R.;
    • Jerath, Kinshuk;
    • Katona, Zsolt;
    • Narayanan, Sridhar;
    • Shin, Jiwoong;
    • Wilbur, Kenneth C.
    Publication type:
    Article
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    The interrelationships between brand and channel choice.

    Published in:
    Marketing Letters, 2014, v. 25, n. 3, p. 319, doi. 10.1007/s11002-014-9305-2
    By:
    • Neslin, Scott;
    • Jerath, Kinshuk;
    • Bodapati, Anand;
    • Bradlow, Eric;
    • Deighton, John;
    • Gensler, Sonja;
    • Lee, Leonard;
    • Montaguti, Elisa;
    • Telang, Rahul;
    • Venkatesan, Raj;
    • Verhoef, Peter;
    • Zhang, Z.
    Publication type:
    Article
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