Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption.
- Published in:
- Quantitative Marketing & Economics, 2023, v. 21, n. 4, p. 437, doi. 10.1007/s11129-023-09269-6
- By:
- Publication type:
- Article
Works by Ishihara, Masakazu
Results: 11
1
2
Software piracy and outsourcing in two-sided markets.
- Published in:
- Quantitative Marketing & Economics, 2020, v. 18, n. 1, p. 61, doi. 10.1007/s11129-019-09221-7
- By:
- Publication type:
- Article
3
A practitioner's guide to Bayesian estimation of discrete choice dynamic programming models.
- Published in:
- Quantitative Marketing & Economics, 2012, v. 10, n. 2, p. 151, doi. 10.1007/s11129-012-9119-6
- By:
- Publication type:
- Article
4
The effects of detailing on prescribing decisions under quality uncertainty.
- Published in:
- Quantitative Marketing & Economics, 2010, v. 8, n. 2, p. 123, doi. 10.1007/s11129-010-9082-z
- By:
- Publication type:
- Article
5
Dynamic Demand for New and Used Durable Goods Without Physical Depreciation: The Case of Japanese Video Games.
- Published in:
- Marketing Science, 2019, v. 38, n. 3, p. 392, doi. 10.1287/mksc.2018.1142
- By:
- Publication type:
- Article
6
An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1327, doi. 10.1007/s11747-022-00899-y
- By:
- Publication type:
- Article
7
Optimal Distinctiveness in the Console Video Game Industry: An Exemplar-Based Model of Proto-Category Evolution.
- Published in:
- Organization Science, 2018, v. 29, n. 4, p. 588, doi. 10.1287/orsc.2017.1194
- By:
- Publication type:
- Article
8
Isolation and synthesis of a new natural lactone in apple juice ( Malus × domestica var. Orin).
- Published in:
- Flavour & Fragrance Journal, 2004, v. 19, n. 3, p. 221, doi. 10.1002/ffj.1290
- By:
- Publication type:
- Article
9
Volatile components of honeysuckle ( lonicera japonica thunb.) Flowers.
- Published in:
- Flavour & Fragrance Journal, 1994, v. 9, n. 6, p. 325, doi. 10.1002/ffj.2730090609
- By:
- Publication type:
- Article
10
Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 436, doi. 10.1509/jmr.13.0593
- By:
- Publication type:
- Article
11
Overcoming the Illegitimacy Discount: Cultural Entrepreneurship in the US Feature Film Industry.
- Published in:
- Organization Studies, 2013, v. 34, n. 12, p. 1747, doi. 10.1177/0170840613485844
- By:
- Publication type:
- Article