Works by Inman, J. Jeffrey


Results: 61
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    How consumer digital signals are reshaping the customer journey.

    Published in:
    Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1257, doi. 10.1007/s11747-022-00839-w
    By:
    • Schweidel, David A.;
    • Bart, Yakov;
    • Inman, J. Jeffrey;
    • Stephen, Andrew T.;
    • Libai, Barak;
    • Andrews, Michelle;
    • Rosario, Ana Babić;
    • Chae, Inyoung;
    • Chen, Zoey;
    • Kupor, Daniella;
    • Longoni, Chiara;
    • Thomaz, Felipe
    Publication type:
    Article
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    Promotion Signal: Proxy for a Price Cut?

    Published in:
    Journal of Consumer Research, 1990, v. 17, n. 1, p. 74, doi. 10.1086/208538
    By:
    • Inman, J. Jeffrey;
    • McAlister, Leigh;
    • Hoyer, Wayne D.
    Publication type:
    Article
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    Drivers of Hedonic Choice.

    Published in:
    Advances in Consumer Research, 2004, v. 31, n. 1, p. 118
    By:
    • Inman, J. Jeffrey
    Publication type:
    Article
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    The ACR Match Game-1992.

    Published in:
    Advances in Consumer Research, 1993, v. 20, n. 1, p. 12
    By:
    • Inman, J. Jeffrey
    Publication type:
    Article
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    The Three Faces of Consumer Promotions.

    Published in:
    California Management Review, 2004, v. 46, n. 4, p. 23, doi. 10.2307/41166273
    By:
    • Raghubir, Priya;
    • Inman, J. Jeffrey;
    • Grande, Hans
    Publication type:
    Article
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