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Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty.
- Published in:
- Marketing Science, 2008, v. 27, n. 4, p. 730, doi. 10.1287/mksc.1070.0326
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- Publication type:
- Article
Attribute Drivers: A Factor Analytic Choice Map Approach for Understanding Choices Among SKUs.
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- Marketing Science, 2005, v. 24, n. 3, p. 351, doi. 10.1287/mksc.1050.0159
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- Publication type:
- Article
What You Don't Know About Customer-Perceived Quality: The Role of Customer Expectation Distribution.
- Published in:
- Marketing Science, 1999, v. 18, n. 1, p. 77, doi. 10.1287/mksc.18.1.77
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- Publication type:
- Article
How consumer digital signals are reshaping the customer journey.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1257, doi. 10.1007/s11747-022-00839-w
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- Publication type:
- Article
Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 4, p. 574, doi. 10.1007/s11747-019-00647-9
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- Publication type:
- Article
Explaining the Familiarity-Liking Relationship: Mere Exposure, Information Availability, or Social Desirability?
- Published in:
- Marketing Letters, 1998, v. 9, n. 1, p. 5, doi. 10.1023/A:1007958302123
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- Publication type:
- Article
When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior.
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- Marketing Letters, 1994, v. 5, n. 4, p. 383, doi. 10.1007/BF00999212
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- Publication type:
- Article
A generalized utility model of disappointment and regret effects on post-choice valuation.
- Published in:
- Marketing Science, 1997, v. 16, n. 2, p. 97, doi. 10.1287/mksc.16.2.97
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- Publication type:
- Article
A RETAILER PROMOTION POLICY MODEL CONSIDERING PROMOTION SIGNAL SENSITIVITY.
- Published in:
- Marketing Science, 1993, v. 12, n. 4, p. 339, doi. 10.1287/mksc.12.4.339
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- Publication type:
- Article
Selectively Emotional: How Smartphone Use Changes User-Generated Content.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 259, doi. 10.1177/0022243718815429
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- Publication type:
- Article
Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food Choice Behavior.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 6, p. 817, doi. 10.1509/jmr.13.0270
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- Publication type:
- Article
Deconstructing the "First Moment of Truth": Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 4, p. 445, doi. 10.1509/jmr.12.0065
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- Publication type:
- Article
Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 537, doi. 10.1509/jmr.08.0355
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- Publication type:
- Article
The Double-Edged Sword of Signaling Effectiveness: When Salient Cues Curb Postpurchase Consumption.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 26, doi. 10.1509/jmr.09.0531
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- Publication type:
- Article
The Influence of Friends on Consumer Spending: The Role of Agency-- Communion Orientation and Self-Monitoring.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 741, doi. 10.1509/jmkr.48.4.741
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- Publication type:
- Article
The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 764, doi. 10.1509/jmkr.46.6.764
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- Publication type:
- Article
Gender Jeopardy in Financial Risk Taking.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 414, doi. 10.1509/jmkr.45.4.414
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- Publication type:
- Article
A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior Among Stockkeeping Units.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 94, doi. 10.1509/jmkr.45.1.94
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- Publication type:
- Article
Longitudinal Shifts in the Drivers of Satisfaction with Product Quality: The Role of Attribute Resolvability.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 269, doi. 10.1509/jmkr.41.3.269.35989
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- Publication type:
- Article
The Role of Firm Resources in Returns to Market Deployment.
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- Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 295, doi. 10.1509/jmkr.40.3.295.19235
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- Publication type:
- Article
Why Switch? Product Category-Level Explanations for True Variety-Seeking Behavior.
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- Journal of Marketing Research (JMR), 1996, v. 33, n. 3, p. 281, doi. 10.2307/3152125
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- Publication type:
- Article
Do Coupon Expiration Dates Affect Consumer Behavior?
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- Journal of Marketing Research (JMR), 1994, v. 31, n. 3, p. 423, doi. 10.2307/3152229
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- Publication type:
- Article
Promotion Has a Negative Effect on Brand Evaluations - Or Does It? Additional Disconfirming Evidence.
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- Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 143, doi. 10.2307/3172499
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- Publication type:
- Article
Our Vision for the Journal of Consumer Research: It's All about the Consumer.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 5, p. 955, doi. 10.1093/jcr/ucx123
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- Publication type:
- Article
Mispredicting Others' Valuations: Self-Other Difference in the Context of Endowment.
- Published in:
- Journal of Consumer Research, 2013, v. 40, n. 1, p. 78, doi. 10.1086/668888
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- Publication type:
- Article
Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation.
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 2, p. 264, doi. 10.1086/651567
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- Publication type:
- Article
Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes.
- Published in:
- Journal of Consumer Research, 2008, v. 35, n. 1, p. 126, doi. 10.1086/525504
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- Publication type:
- Article
Habitual Behavior in American Eating Patterns: The Role of Meal Occasions.
- Published in:
- Journal of Consumer Research, 2006, v. 32, n. 4, p. 567, doi. 10.1086/500487
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- Publication type:
- Article
Incidental and Task-Related Affect: A Re-Inquiry and Extension of the Influence of Affect on Choice.
- Published in:
- Journal of Consumer Research, 2005, v. 32, n. 1, p. 154, doi. 10.1086/426624
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- Publication type:
- Article
Regret in Repeat Purchase versus Switching Decisions: The Attenuating Role of Decision Justifiability.
- Published in:
- Journal of Consumer Research, 2002, v. 29, n. 1, p. 116, doi. 10.1086/339925
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- Publication type:
- Article
The Role of Sensory-Specific Satiety in Attribute-Level Variety Seeking.
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- Journal of Consumer Research, 2001, v. 28, n. 1, p. 105, doi. 10.1086/321950
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- Publication type:
- Article
Framing the Deal: The Role of Restrictions in Accentuating Deal Value.
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- Journal of Consumer Research, 1997, v. 24, n. 1, p. 68, doi. 10.1086/209494
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- Publication type:
- Article
Promotion Signal: Proxy for a Price Cut?
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- Journal of Consumer Research, 1990, v. 17, n. 1, p. 74, doi. 10.1086/208538
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- Publication type:
- Article
The Role of Within-Trip Dynamics in Unplanned Versus Planned Purchase Behavior.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 3, p. 57, doi. 10.1509/jm.13.0286
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- Publication type:
- Article
The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 2, p. 1, doi. 10.1509/jm.11.0436
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- Publication type:
- Article
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 3, p. 34, doi. 10.1509/jmkg.74.3.034
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- Publication type:
- Article
The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 5, p. 19, doi. 10.1509/jmkg.73.5.19
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- Publication type:
- Article
The Influence of Incidental Affect on Consumers' Food Intake.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 1, p. 194, doi. 10.1509/jmkg.71.1.194
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- Publication type:
- Article
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 2, p. 51, doi. 10.1509/jmkg.68.2.51.27789
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- Publication type:
- Article
Unraveling Impact: Exploring Effects of Novelty in Top Consumer Research Journals.
- Published in:
- Journal of Consumer Research, 2024, v. 51, n. 1, p. 169, doi. 10.1093/jcr/ucad077
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- Publication type:
- Article
Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies.
- Published in:
- Journal of Consumer Research, 2021, v. 48, n. 3, p. 394, doi. 10.1093/jcr/ucab018
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- Publication type:
- Article
In Times of Trouble: A Framework for Understanding Consumers' Responses to Threats.
- Published in:
- Journal of Consumer Research, 2020, v. 47, n. 3, p. 311, doi. 10.1093/jcr/ucaa036
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- Publication type:
- Article
Consumer Strategies to Improve the Efficacy of Posted Calorie Information: How Provincial Norms Nudge Consumers to Healthier Consumption.
- Published in:
- Journal of Consumer Affairs, 2020, v. 54, n. 1, p. 311, doi. 10.1111/joca.12272
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- Publication type:
- Article
Saving for Retirement: The Effects of Fund Assortment Size and Investor Knowledge on Asset Allocation Strategies.
- Published in:
- Journal of Consumer Affairs, 2008, v. 42, n. 2, p. 206, doi. 10.1111/j.1745-6606.2008.00105.x
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- Publication type:
- Article
The Three Faces of Consumer Promotions.
- Published in:
- California Management Review, 2004, v. 46, n. 4, p. 23, doi. 10.2307/41166273
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- Publication type:
- Article
Have We Got a Deal for You: Do You Want the Good News or Bad News First?
- Published in:
- Journal of Service Research, 2023, v. 26, n. 2, p. 251, doi. 10.1177/10946705221120147
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- Publication type:
- Article
Plan Format and Participation in 401(k) Plans: The Moderating Role of Investor Knowledge.
- Published in:
- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. 254, doi. 10.1509/jppm.10.122
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- Publication type:
- Article
Daily, Week-Part, and Holiday Patterns in Consumers' Caloric Intake.
- Published in:
- Journal of Public Policy & Marketing, 2009, v. 28, n. 2, p. 234, doi. 10.1509/jppm.28.2.234
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- Publication type:
- Article
Wink, Wink, Nudge, Nudge: The Behavioral Science of Eating.
- Published in:
- Advances in Consumer Research, 2014, v. 42, p. 141
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- Publication type:
- Article
The Techno Shopper: Consumer Interactions with Mobile and Digital Technologies.
- Published in:
- 2013
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- Publication type:
- Abstract