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Email Marketing as a Tool for Strategic Persuasion.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 3, p. 377, doi. 10.1177/10949968221095552
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- Publication type:
- Article
The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness.
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. 35, doi. 10.1016/j.intmar.2018.12.002
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- Publication type:
- Article
Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis.
- Published in:
- Journal of Interactive Marketing, 2016, v. 35, p. 16, doi. 10.1016/j.intmar.2016.01.002
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- Publication type:
- Article
RECOMMENDATION AGENTS ON THE INTERNET.
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- Journal of Interactive Marketing, 2000, v. 14, n. 3, p. 2, doi. 10.1002/1520-6653(200022)14:3<2::AID-DIR1>3.0.CO;2-J
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- Publication type:
- Article
Three Thoughts on Services.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 581, doi. 10.1287/mksc.1050.0156
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- Publication type:
- Article
Results on the Standard Error of the Coefficient Alpha Index of Reliability.
- Published in:
- Marketing Science, 2005, v. 24, n. 2, p. 294, doi. 10.1287/mksc.1040.0097
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- Publication type:
- Article
A Psychometric Assessment of the Businessweek, U.S. News & World Report, and Financial Times Rankings of Business Schools’ MBA Programs.
- Published in:
- Journal of Marketing Education, 2013, v. 35, n. 3, p. 204, doi. 10.1177/0273475313491576
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- Publication type:
- Article
Antecedents and consequences of adaptive selling confidence and behavior: a dyadic analysis of salespeople and their customers.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 3, p. 363, doi. 10.1007/s11747-009-0166-9
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- Publication type:
- Article
Gilbert A. Churchill Jr.'s Editorship of Journal of Marketing Research, 1979-1982.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 105, doi. 10.1509/jmr.51.1.7
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- Publication type:
- Article
RANDOM FACTORS IN ANOVA.
- Published in:
- 1995
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- Publication type:
- Book Review
Modeling Dyadic Interactions and Networks in Marketing.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 5, doi. 10.2307/3172489
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- Publication type:
- Article
TOWARD AN ENCOMPASSING THEORY OF BUSINESS MARKETING RELATIONSHIPS (BMRS) AND INTERPERSONAL COMMERCIAL RELATIONSHIPS (ICRS): AN EMPIRICAL GENERALIZATION.
- Published in:
- Journal of Interactive Marketing, 1999, v. 13, n. 3, p. 13, doi. 10.1002/(SICI)1520-6653(199922)13:3<13::AID-DIR2>3.0.CO;2-Z
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- Publication type:
- Article
The Influence of Global Brand Distribution on Brand Popularity on Social Media.
- Published in:
- Journal of International Marketing, 2019, v. 27, n. 4, p. 22, doi. 10.1177/1069031X19863307
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- Publication type:
- Article
From the Editor.
- Published in:
- Journal of Consumer Research, 2005, v. 32, n. 1, p. 1, doi. 10.1086/430648
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- Publication type:
- Article
Creating Highly Reliable Health Care.
- Published in:
- ILR Review, 2016, v. 69, n. 4, p. 911, doi. 10.1177/0019793916642759
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- Publication type:
- Article
Developments in Data Analysis, edited by A. Ferligoj and A. Kramberger.
- Published in:
- 1999
- By:
- Publication type:
- Book Review
Leveraging Social Networks to Develop Radically New Products.
- Published in:
- Journal of Product Innovation Management, 2016, v. 33, n. 2, p. 217, doi. 10.1111/jpim.12290
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- Publication type:
- Article
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 6, p. 1, doi. 10.1509/jmkg.74.6.1
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- Publication type:
- Article
Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 1, p. 108, doi. 10.1509/jmkg.74.1.108
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- Publication type:
- Article
Determinants of Pay Levels and Structures in Sales Organizations.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 92, doi. 10.1509/jmkg.73.6.92
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- Publication type:
- Article
Six Degrees: The Science of a Connected Age (Book).
- Published in:
- 2004
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- Publication type:
- Book Review
Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 4, p. 33, doi. 10.1509/jmkg.65.4.33.18386
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- Publication type:
- Article
If Aristotle Ran General Motors: The New Soul of Business.
- Published in:
- 1999
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- Publication type:
- Book Review
Consumer trade-offs and the evaluation of services.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 1, p. 17, doi. 10.1177/002224299505900102
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- Publication type:
- Article
Eigenvector Centrality: Illustrations Supporting the Utility of Extracting More Than One Eigenvector to Obtain Additional Insights into Networks and Interdependent Structures.
- Published in:
- Journal of Social Structure, 2017, v. 18, p. 1, doi. 10.21307/joss-2018-003
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- Publication type:
- Article
How to calculate, use, and report variance explained effect size indices and not die trying.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2023, v. 33, n. 1, p. 45, doi. 10.1002/jcpy.1292
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- Publication type:
- Article
The median split: Robust, refined, and revived.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 4, p. 690, doi. 10.1016/j.jcps.2015.06.014
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- Publication type:
- Article
Toward a more nuanced understanding of the statistical properties of a median split.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 4, p. 652, doi. 10.1016/j.jcps.2014.12.002
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- Publication type:
- Article
Mediation with categorical variables compleat
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 4, p. 603, doi. 10.1016/j.jcps.2012.03.010
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- Publication type:
- Article
Mediation analysis and categorical variables: The final frontier
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 4, p. 582, doi. 10.1016/j.jcps.2012.03.006
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- Publication type:
- Article
Rejoinder to commentators on structural equations modeling primers: Bentler, Bagozzi, and Fabrigar, Porter, and Norris
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2010, v. 20, n. 2, p. 226, doi. 10.1016/j.jcps.2010.03.004
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- Publication type:
- Article
Structural equations modeling: Fit Indices, sample size, and advanced topics
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2010, v. 20, n. 1, p. 90, doi. 10.1016/j.jcps.2009.09.003
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- Publication type:
- Article
Everything you always wanted to know about SEM (structural equations modeling) but were afraid to ask
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2009, v. 19, n. 4, p. 673, doi. 10.1016/j.jcps.2009.09.002
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- Publication type:
- Article
Introduction to Consumers in Cyberspace.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2003, v. 13, n. 1/2, p. 1, doi. 10.1016/S1057-7408(03)70171-5
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- Publication type:
- Article
Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1995, v. 4, n. 3, p. 277, doi. 10.1207/s15327663jcp0403_04
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- Publication type:
- Article
Commonalities between Researchmethods for Consumer Science and biblical Scholarship.
- Published in:
- Marketing Theory, 2001, v. 1, n. 1, p. 109, doi. 10.1177/147059310100100105
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- Publication type:
- Article
A Challenge within Macromarketing: Global Disasters.
- Published in:
- Journal of Macromarketing, 2019, v. 39, n. 3, p. 334, doi. 10.1177/0276146719860212
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- Publication type:
- Article
Mean centering, multicollinearity, and moderators in multiple regression: The reconciliation redux.
- Published in:
- Behavior Research Methods, 2017, v. 49, n. 1, p. 403, doi. 10.3758/s13428-016-0827-9
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- Publication type:
- Article
Mean centering helps alleviate 'micro' but not 'macro' multicollinearity.
- Published in:
- Behavior Research Methods, 2016, v. 48, n. 4, p. 1308, doi. 10.3758/s13428-015-0624-x
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- Publication type:
- Article
Impact of religiosity and culture on salesperson job satisfaction and performance.
- Published in:
- International Journal of Cross Cultural Management, 2018, v. 18, n. 2, p. 191, doi. 10.1177/1470595818787543
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- Publication type:
- Article
PESQUISA EM MARKETING: DESAFIOS E OPORTUNIDADES.
- Published in:
- REMark: Revista Brasileira de Marketing, 2018, v. 17, n. 5, p. 643, doi. 10.5585/bjm.v17i5.4171
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- Publication type:
- Article
MARKETING RESEARCH CHALLENGES AND OPPORTUNITIES.
- Published in:
- REMark: Revista Brasileira de Marketing, 2018, v. 17, n. 5, p. 639, doi. 10.5585/bjm.v17i5.4171
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- Publication type:
- Article
FAC-SEM: A Methodology for Modeling Factorial Structural Equations Models, Applied to Cross-Cultural and Cross-Industry Drivers of Customer Evaluations.
- Published in:
- Journal of Service Research, 2003, v. 6, n. 1, p. 3, doi. 10.1177/1094670503254271
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- Publication type:
- Article
Cognitive Networks of Services.
- Published in:
- Journal of Service Research, 1998, v. 1, n. 1, p. 32, doi. 10.1177/109467059800100104
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- Publication type:
- Article
Did You Hear?
- Published in:
- Marketing Health Services, 2002, v. 22, n. 2, p. 16
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- Publication type:
- Article
How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 10, p. 843, doi. 10.1002/mar.20738
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- Publication type:
- Article
Let's Network!
- Published in:
- Marketing Research, 2007, v. 19, n. 1, p. 30
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- Publication type:
- Article
"A Meditation on Mediation".
- Published in:
- 2007
- By:
- Publication type:
- Abstract
Mediation Analysis.
- Published in:
- Advances in Consumer Research, 2004, v. 31, n. 1, p. 395
- By:
- Publication type:
- Article
Psychological, Marketing, Physical, and Sociological Factors Affecting Attitudes and Behavioral Intentions for Customers Resisting the Purchase of an Embarrassing Product.
- Published in:
- Advances in Consumer Research, 2003, v. 30, n. 1, p. 236
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- Publication type:
- Article