Works matching AU Hyuksoo Kim

Results: 24

The effect of corporate social responsibility reputation on consumer support for cause-related marketing.

Published in:

Total Quality Management & Business Excellence, 2019, v. 30, n. 5/6, p. 682, doi. 10.1080/14783363.2017.1332482

By:

Kim, Hyuksoo;
Youn, Seounmi;
Lee, Doohwang

Publication type:

Article

Competition and coexistence of sports media: the case of watching the 2014 Sochi Winter Olympic Games.

Published in:

Asian Journal of Communication, 2016, v. 26, n. 5, p. 485, doi. 10.1080/01292986.2016.1202989

By:

Kim, Kihan;
Cheong, Yunjae;
Kim, Hyuksoo

Publication type:

Article

Influencing optimistic bias: Moderating roles of perceived severity and proximity.

Published in:

Journal of Consumer Behaviour, 2024, v. 23, n. 4, p. 1832, doi. 10.1002/cb.2307

By:

Kim, Hyuksoo;
Lee, YoungAh

Publication type:

Article

Effects of construal level and need for cognition on consumers' responses to temporally framed benefits.

Published in:

Journal of Consumer Behaviour, 2019, v. 18, n. 2, p. 135, doi. 10.1002/cb.1753

By:

Youn, Seounmi;
Kim, Hyuksoo

Publication type:

Article

Understanding the role of construal level in time-restriction.

Published in:

International Journal of Advertising, 2022, v. 41, n. 7, p. 1382, doi. 10.1080/02650487.2021.2022290

By:

Kim, Hyuksoo;
Cheong, Yunjae;
Kim, Kihan

Publication type:

Article

The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts: a panel data analysis of 2019 Super Bowl advertisers.

Published in:

International Journal of Advertising, 2021, v. 40, n. 6, p. 852, doi. 10.1080/02650487.2020.1819006

By:

Noh, Yeayoung;
Kim, Hyuksoo;
Kim, Kihan;
Cheong, Yunjae

Publication type:

Article

Consumers as time travellers: the moderating effects of risk perception and construal level on consumers' responses to temporal framing.

Published in:

International Journal of Advertising, 2019, v. 38, n. 8, p. 1070, doi. 10.1080/02650487.2018.1556065

By:

Kim, Hyuksoo;
Youn, Seounmi

Publication type:

Article

Temporal duration and attribution process of cause-related marketing: moderating roles of self-construal and product involvement.

Published in:

International Journal of Advertising, 2018, v. 37, n. 2, p. 217, doi. 10.1080/02650487.2016.1225332

By:

Youn, Seounmi;
Kim, Hyuksoo

Publication type:

Article

User-generated product reviews on the internet: the drivers and outcomes of the perceived usefulness of product reviews.

Published in:

International Journal of Advertising, 2017, v. 36, n. 2, p. 227, doi. 10.1080/02650487.2015.1096100

By:

Kim, Kihan;
Cheong, Yunjae;
Kim, Hyuksoo

Publication type:

Article

Advertising and promotion budgeting during volatile economic conditions: Factors influencing the level of decentralisation in budgeting and its relations to budget size and allocation.

Published in:

International Journal of Advertising, 2013, v. 32, n. 1, p. 143, doi. 10.2501/IJA-32-1-143-162

By:

Cheong, Yunjae;
Kim, Kihan;
Kim, Hyuksoo

Publication type:

Article

The Social Cognitive Approach to Consumers' Engagement Behavior in Online Brand Community.

Published in:

International Journal of Integrated Marketing Communications, 2013, v. 5, n. 2, p. 7

By:

Hyuksoo Kim;
Phelps, Joseph E.;
Doohwang Lee

Publication type:

Article

The effect of social media on social capital and life-satisfaction in the case of college sports.

Published in:

Atlantic Journal of Communication, 2023, v. 31, n. 3, p. 227, doi. 10.1080/15456870.2022.2061712

By:

Kim, Hyuksoo;
Ahn, Jungsun

Publication type:

Article

Estimating Asset Pricing Models in the Presence of Cross-Sectionally Correlated Pricing Errors.

Published in:

Mathematics (2227-7390), 2024, v. 12, n. 21, p. 3442, doi. 10.3390/math12213442

By:

Kim, Hyuksoo;
Kim, Saejoon

Publication type:

Article

The Influences of Sports Viewing Conditions on Enjoyment from Watching Televised Sports: An Analysis of the FIFA World Cup Audiences in Theater vs. Home.

Published in:

Journal of Broadcasting & Electronic Media, 2016, v. 60, n. 3, p. 389, doi. 10.1080/08838151.2016.1203320

By:

Kim, Kihan;
Cheong, Yunjae;
Kim, Hyuksoo

Publication type:

Article

Scheduling Framework for Accelerating Multiple Detection-Free Object Trackers.

Published in:

Sensors (14248220), 2023, v. 23, n. 7, p. 3432, doi. 10.3390/s23073432

By:

Kim, Myungsun;
Kim, Inmo;
Yong, Jihyeon;
Kim, Hyuksoo

Publication type:

Article

A content analysis of television food advertising to children: comparing low and general-nutrition food.

Published in:

International Journal of Consumer Studies, 2016, v. 40, n. 2, p. 201, doi. 10.1111/ijcs.12243

By:

Kim, Hyuksoo;
Lee, Doohwang;
Hong, Yangsun;
Ahn, Jungsun;
Lee, Ki‐Young

Publication type:

Article

Deep asset allocation for trend following investing.

Published in:

Journal of Experimental & Theoretical Artificial Intelligence, 2022, v. 34, n. 4, p. 599, doi. 10.1080/0952813X.2021.1908429

By:

Kim, Saejoon;
Kim, Hyuksoo

Publication type:

Article

Promoting Giving Campaigns in University Websites: A Cross-cultural Comparison between the United States and South Korea.

Published in:

Journal of Promotion Management, 2016, v. 22, n. 1, p. 122, doi. 10.1080/10496491.2015.1107015

By:

Kim, Yeojin;
Kim, Hyuksoo;
Lee, Doohwang;
Ahn, Jungsun

Publication type:

Article

Impact of Advertising Model's Body Size on Perceived Product Quality: Category-Based Induction Approach.

Published in:

Journal of Promotion Management, 2016, v. 22, n. 1, p. 151, doi. 10.1080/10496491.2015.1088924

By:

Kim, Hyuksoo;
Sohn, Steve H.

Publication type:

Article

Consumer's response to time restrictions: role of construal level.

Published in:

Journal of Marketing Communications, 2020, v. 26, n. 2, p. 207, doi. 10.1080/13527266.2018.1522508

By:

Kim, Hyuksoo;
Chung, Jee Young;
Lee, Michael

Publication type:

Article

Information content of Super Bowl commercials 2001–2009.

Published in:

Journal of Marketing Communications, 2012, v. 18, n. 4, p. 249, doi. 10.1080/13527266.2010.491968

By:

Kim, Kihan;
Cheong, Yunjae;
Kim, Hyuksoo

Publication type:

Article

Reduction of estimation error impact in the risk parity strategies.

Published in:

Quantitative Finance, 2021, v. 21, n. 8, p. 1351, doi. 10.1080/14697688.2021.1881599

By:

Kim, Hyuksoo;
Kim, Saejoon

Publication type:

Article

Understanding the Role of Social Media in Political Participation: Integrating Political Knowledge and Bridging Social Capital From the Social Cognitive Approach.

Published in:

International Journal of Communication (19328036), 2020, v. 14, p. 4803

By:

HYUKSOO KIM;
YEOJIN KIM;
DOOHWANG LEE

Publication type:

Article

Thin Female Characters in Children's Television Commercials: A Content Analysis of Gender Stereotype.

Published in:

American Communication Journal, 2016, v. 18, n. 2, p. 27

By:

Hyuksoo Kim;
Jungsun Ahn;
Doohwang Lee

Publication type:

Article