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EXPLORING THE INDIVIDUAL: AN EMPIRICAL INVESTIGATION OF INTERRELATIONSHIPS BETWEEN DIMENSIONS OF ABSORPTIVE CAPACITY.
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- International Journal of Innovation Management, 2020, v. 24, n. 5, p. N.PAG, doi. 10.1142/S1363919620500772
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- Article
Consumer neuroscience the effect of retail brands on the perception of product packaging.
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- Marketing Review St. Gallen, 2009, v. 26, n. 4, p. 28, doi. 10.1007/s11621-009-0103-9
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- Article
Consumer Neuroscience und Neuromarketing - der Blick ins Kundenhirn.
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- Marketing Review St. Gallen, 2008, v. 25, n. 6, p. 34, doi. 10.1007/s11621-008-0105-z
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- Article
The Perception of lower and higher Price-Thresholds: Implications from Consumer Neuroscience.
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- 2011
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- Abstract
Compulsive Buying–Also a Male Problem?
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- 2011
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- Abstract
Do Retail Brands Bias Consumer Decision-Making? –An fMRI Study on Retail Brand Frames and the Evaluation of Product Packaging.
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- 2011
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- Abstract
The Sweet Side of Sugar-The Influence of Raised Insulin Levels on Price Fairness and Willingness to Pay.
- Published in:
- Advances in Consumer Research, 2010, v. 37, p. 788
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- Article
A current overview of consumer neuroscience.
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- Journal of Consumer Behaviour, 2008, v. 7, n. 4/5, p. 272, doi. 10.1002/cb.251
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- Article
Cue‐reactivity to brand logos of consumers with a compulsive buying tendency: A consumer neuroscience perspective.
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- Psychology & Marketing, 2024, v. 41, n. 3, p. 677, doi. 10.1002/mar.21946
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- Article
Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging.
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- Psychology & Marketing, 2013, v. 30, n. 10, p. 861, doi. 10.1002/mar.20651
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- Article