Works by Huber, Frank


Results: 39
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    Value-oriented brand positioning.

    Published in:
    International Review of Retail, Distribution & Consumer Research, 2000, v. 10, n. 1, p. 95, doi. 10.1080/095939600342424
    By:
    • Herrmann, Andreas;
    • Huber, Frank
    Publication type:
    Article
    17

    Utility-oriented product distribution.

    Published in:
    International Review of Retail, Distribution & Consumer Research, 1997, v. 7, n. 4, p. 369, doi. 10.1080/095939697342941
    By:
    • Herrmann, Andreas;
    • Huber, Frank
    Publication type:
    Article
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    Growth through Product-Sharing Services.

    Published in:
    Journal of Service Research, 1998, v. 1, n. 2, p. 167, doi. 10.1177/109467059800100206
    By:
    • Johnson, Michael D.;
    • Herrmann, Andreas;
    • Huber, Frank
    Publication type:
    Article
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    Building Brand Equity via Product Quality.

    Published in:
    Total Quality Management & Business Excellence, 2007, v. 18, n. 5, p. 531, doi. 10.1080/14783360701240030
    By:
    • Herrmann, Andreas;
    • Huber, Frank;
    • Shao, AlanT.;
    • Bao, Yeqing
    Publication type:
    Article
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    Comments on "Vandalism" in Malacology.

    Published in:
    Festivus, 2020, v. 52, n. 2, p. 184, doi. 10.54173/f522184
    By:
    • Thach, Nguyen Ngoc;
    • Simone, Luiz Ricardo L.;
    • Parsons, Jeff;
    • Abbas, John;
    • Huber, Frank
    Publication type:
    Article
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    The Evolution of Loyalty Intentions.

    Published in:
    Journal of Marketing, 2006, v. 70, n. 2, p. 122, doi. 10.1509/jmkg.70.2.122
    By:
    • Johnson, Michael D.;
    • Herrmann, Andreas;
    • Huber, Frank
    Publication type:
    Article
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    When brands get branded.

    Published in:
    Marketing Theory, 2009, v. 9, n. 1, p. 131, doi. 10.1177/1470593108100069
    By:
    • Huber, Frank;
    • Vogel, Johannes;
    • Meyer, Frederik
    Publication type:
    Article
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    Kundenzufriedenheit durch Preisfairness.

    Published in:
    Marketing ZFP - Journal of Research & Management, 2000, v. 22, n. 2, p. 4, doi. 10.15358/0344-1369-2000-2-131
    By:
    • Herrmann, Andreas;
    • Wricke, Martin;
    • Huber, Frank
    Publication type:
    Article