Works by Huang, Ming-Hui

Results: 30

The GenAI Future of Consumer Research.

Published in:

Journal of Consumer Research, 2025, v. 52, n. 1, p. 4, doi. 10.1093/jcr/ucaf013

By:

Huang, Ming-Hui;
Rust, Roland T

Publication type:

Article

Marketing Is from Mars, IT Is from Venus: Aligning the Worldviews for Firm Performance Marketing Is from Mars, IT Is from Venus: Aligning the Worldviews for Firm Performance.

Published in:

Decision Sciences, 2013, v. 44, n. 1, p. 87, doi. 10.1111/j.1540-5915.2012.00396.x

By:

Huang, Ming‐Hui;
Wang, Eric T. G.

Publication type:

Article

A strategic framework for artificial intelligence in marketing.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 30, doi. 10.1007/s11747-020-00749-9

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

Technology-driven service strategy.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 6, p. 906, doi. 10.1007/s11747-017-0545-6

By:

Huang, Ming-Hui;
Rust, Roland

Publication type:

Article

Sustainability and consumption.

Published in:

Journal of the Academy of Marketing Science, 2011, v. 39, n. 1, p. 40, doi. 10.1007/s11747-010-0193-6

By:

Huang, Ming-Hui;
Rust, Roland

Publication type:

Article

Anomalous response to creep deformation from dislocation density during electrically assisted creep aging.

Published in:

Rare Metals, 2024, v. 43, n. 10, p. 5268, doi. 10.1007/s12598-024-02842-2

By:

Zhou, Chang;
Zhan, Li-Hua;
Liu, Chun-Hui;
Huang, Ming-Hui

Publication type:

Article

Measuring Ad-Evoked Love.

Published in:

Advances in Consumer Research, 2001, v. 28, n. 1, p. 295

By:

Huang, Ming-Hui

Publication type:

Article

The Caring Machine: Feeling AI for Customer Care.

Published in:

Journal of Marketing, 2024, v. 88, n. 5, p. 1, doi. 10.1177/00222429231224748

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

Real-Time Brand Reputation Tracking Using Social Media.

Published in:

Journal of Marketing, 2021, v. 85, n. 4, p. 21, doi. 10.1177/0022242921995173

By:

Rust, Roland T.;
Rand, William;
Huang, Ming-Hui;
Stephen, Andrew T.;
Brooks, Gillian;
Chabuk, Timur

Publication type:

Article

Optimizing Service Productivity.

Published in:

Journal of Marketing, 2012, v. 76, n. 2, p. 47, doi. 10.1509/jm.10.0441

By:

Rust, Roland T;
Huang, Ming-Hui

Publication type:

Article

Human Activity-Induced Vibration in Slender Structural Systems.

Published in:

Structural Engineering International, 2012, v. 22, n. 2, p. 238, doi. 10.2749/101686612X13291382991164

By:

Thambiratnam, David P.;
Perera, Nimal J.;
Abeysinghe, Chanaka M.;
Huang, Ming-Hui;
De Silva, Sandun S.

Publication type:

Article

Duration Models to Analyze Dating Relationships: The Controversial Role of Gift Giving.

Published in:

Family & Consumer Sciences Research Journal, 2000, v. 28, n. 4, p. 411, doi. 10.1177/1077727X00284001

By:

Huang, Ming-Hui;
Yu, Shihti

Publication type:

Article

Guest Editorial: Business Ethics in the Era of Artificial Intelligence.

Published in:

Journal of Business Ethics, 2022, v. 178, n. 4, p. 867, doi. 10.1007/s10551-022-05060-x

By:

Haenlein, Michael;
Huang, Ming-Hui;
Kaplan, Andreas

Publication type:

Article

Guest editorial: Marketing and e-commerce: A Taiwanese perspective.

Published in:

Psychology & Marketing, 2006, v. 23, n. 5, p. 349, doi. 10.1002/mar.20115

By:

Huang, Ming-Hui

Publication type:

Article

Flow, enduring, and situational involvement in the Web environment: A tripartite second-order examination.

Published in:

Psychology & Marketing, 2006, v. 23, n. 5, p. 383, doi. 10.1002/mar.20118

By:

Huang, Ming-Hui

Publication type:

Article

Romantic Love and Sex: Their Relationship and Impacts on Ad Attitudes.

Published in:

Psychology & Marketing, 2004, v. 21, n. 1, p. 53, doi. 10.1002/mar.10115

By:

Huang, Ming-Hui

Publication type:

Article

Are Consumers Inherently or Situationally Brand Loyal?—A Set Intercorrelation Account for Conscious Brand Loyalty and Nonconscious Inertia.

Published in:

Psychology & Marketing, 1999, v. 16, n. 6, p. 523, doi. 10.1002/(SICI)1520-6793(199909)16:6<523::AID-MAR5>3.0.CO;2-B

By:

Huang, Ming-Hui;
Yu, Shihti

Publication type:

Article

Is Negative Affect in Advertising General or Specific? A Comparison of Three Functional Forms.

Published in:

Psychology & Marketing, 1997, v. 14, n. 3, p. 223, doi. 10.1002/(SICI)1520-6793(199705)14:3<223::AID-MAR2>3.0.CO;2-D

By:

Huang, Ming-Hui

Publication type:

Article

Existence of Periodic Solutions for Nonlinear Neutral Differential Equations with Functional Delay.

Published in:

Journal of Guangdong University of Technology, 2014, v. 31, n. 4, p. 65, doi. 10.3969/j.issn.1007-7162.2014.04.012

By:

Huang Ming-hui

Publication type:

Article

The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI).

Published in:

California Management Review, 2019, v. 61, n. 4, p. 43, doi. 10.1177/0008125619863436

By:

Huang, Ming-Hui;
Rust, Roland;
Maksimovic, Vojislav

Publication type:

Article

AI Service and Emotion.

Published in:

Journal of Service Research, 2022, v. 25, n. 4, p. 499, doi. 10.1177/10946705221118579

By:

Bagozzi, Richard P.;
Brady, Michael K.;
Huang, Ming-Hui

Publication type:

Article

Moving Service Research Forward.

Published in:

Journal of Service Research, 2021, v. 24, n. 4, p. 459, doi. 10.1177/10946705211040022

By:

Huang, Ming-Hui;
Malthouse, Edward;
Noble, Stephanie;
Wetzels, Martin

Publication type:

Article

Service Research Priorities: Designing Sustainable Service Ecosystems.

Published in:

Journal of Service Research, 2021, v. 24, n. 4, p. 462, doi. 10.1177/10946705211031302

By:

Field, Joy M.;
Fotheringham, Darima;
Subramony, Mahesh;
Gustafsson, Anders;
Ostrom, Amy L.;
Lemon, Katherine N.;
Huang, Ming-Hui;
McColl-Kennedy, Janet R.

Publication type:

Article

Service Research Priorities: Managing and Delivering Service in Turbulent Times.

Published in:

Journal of Service Research, 2021, v. 24, n. 3, p. 329, doi. 10.1177/10946705211021915

By:

Ostrom, Amy L.;
Field, Joy M.;
Fotheringham, Darima;
Subramony, Mahesh;
Gustafsson, Anders;
Lemon, Katherine N.;
Huang, Ming-Hui;
McColl-Kennedy, Janet R.

Publication type:

Article

Engaged to a Robot? The Role of AI in Service.

Published in:

Journal of Service Research, 2021, v. 24, n. 1, p. 30, doi. 10.1177/1094670520902266

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

Artificial Intelligence in Service.

Published in:

Journal of Service Research, 2018, v. 21, n. 2, p. 155, doi. 10.1177/1094670517752459

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

The Future of Frontline Research.

Published in:

Journal of Service Research, 2017, v. 20, n. 1, p. 91, doi. 10.1177/1094670516679275

By:

Rafaeli, Anat;
Altman, Daniel;
Gremler, Dwayne D.;
Huang, Ming-Hui;
Grewal, Dhruv;
Iyer, Bala;
Parasuraman, A.;
de Ruyter, Ko

Publication type:

Article

Getting Smart.

Published in:

Journal of Service Research, 2017, v. 20, n. 1, p. 29, doi. 10.1177/1094670516679273

By:

Marinova, Detelina;
de Ruyter, Ko;
Huang, Ming-Hui;
Meuter, Matthew L.;
Challagalla, Goutam

Publication type:

Article

IT-Related Service: A Multidisciplinary Perspective.

Published in:

Journal of Service Research, 2013, v. 16, n. 3, p. 251, doi. 10.1177/1094670513481853

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

Call for Papers: Journal of Service Research Special Issue on IT-Related Service: A Multidisciplinary Perspective.

Published in:

Journal of Service Research, 2011, v. 14, n. 3, p. 251, doi. 10.1177/1094670511414044

By:

Lemon, Katherine N.;
Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article