Post-Recall Stock Market Signals: The Impact of Ad Spending on Sales Performance.
- Published in:
- Journal of Promotion Management, 2021, v. 27, n. 6, p. 765, doi. 10.1080/10496491.2021.1888172
- By:
- Publication type:
- Article
Works by Huang, Jianping "Coco"
Results: 6
1
2
Spillover effect in supplier related product recall: the impact of supplier COO on product evaluations.
- Published in:
- Journal of Marketing Theory & Practice, 2022, v. 30, n. 4, p. 512, doi. 10.1080/10696679.2020.1806079
- By:
- Publication type:
- Article
3
ChatGPT Unveiled: Unleashing AI Magic in Online Shopping and Digital Marketing.
- Published in:
- Atlantic Marketing Journal, 2023, v. 12, n. 2, p. 1
- By:
- Publication type:
- Article
4
When Privacy Proclivity Meet Covid-19: No Longer Concerns of Today's M-Commerce Users?
- Published in:
- Atlantic Marketing Journal, 2023, v. 12, n. 2, p. 1
- By:
- Publication type:
- Article
5
Gender and Celebrity Scandals: A Cross-Cultural Examination on Celebrity Endorsement.
- Published in:
- Journal of Promotion Management, 2021, v. 27, n. 1, p. 133, doi. 10.1080/10496491.2020.1809593
- By:
- Publication type:
- Article
6
Geospatial Insights into Consumer Behavior: Mapping the Post-Restriction Pandemic Retail Landscape in Alabama.
- Published in:
- Southeastern Geographer, 2024, v. 64, n. 4, p. 407, doi. 10.1353/sgo.2024.a942022
- By:
- Publication type:
- Article