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Limited‐edition advertising does not always work for luxury brands: The influence of consumption contexts.
- Published in:
- Journal of Consumer Behaviour, 2021, v. 20, n. 5, p. 1204, doi. 10.1002/cb.1928
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- Publication type:
- Article
The Role of Imagination and Brand Personification in Brand Relationships.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 1, p. 38, doi. 10.1002/mar.20673
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- Publication type:
- Article
Are Consumer and Brand Personalities the Same?
- Published in:
- Psychology & Marketing, 2012, v. 29, n. 5, p. 334, doi. 10.1002/mar.20525
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- Publication type:
- Article
Male Interpretation of Idealized Model Images in Advertising–A Cross Cultural Study.
- Published in:
- 2011
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- Publication type:
- Abstract