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The Effects of Brand Name Suggestiveness on Advertising Recall.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 1, p. 48, doi. 10.1177/002224299806200105
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- Publication type:
- Article
MARKETING RESEARCH: INFORMATION SYSTEMS AND DECISION MAKING.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
The Effect of Unit-Pricing on Choices of Brand and Size in Economic Shopping.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 3, p. 51, doi. 10.2307/1251040
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- Publication type:
- Article
Executive Summaries.
- Published in:
- 2002
- By:
- Publication type:
- Abstract
Cultural Paradoxes Reflected in Brand Meaning: McDonald's in Shanghai, China.
- Published in:
- Journal of International Marketing, 2002, v. 10, n. 2, p. 68, doi. 10.1509/jimk.10.2.68.19532
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- Publication type:
- Article
My JMR Editorship: A Life of π.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 112, doi. 10.1509/jmr.51.1.9
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- Publication type:
- Article
Real Estate Agents As a Source of Information for Home Buyers.
- Published in:
- Journal of Consumer Affairs, 1977, v. 11, n. 1, p. 110, doi. 10.1111/j.1745-6606.1977.tb00600.x
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- Publication type:
- Article
Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand.
- Published in:
- Journal of Interactive Marketing, 2019, v. 46, p. 20, doi. 10.1016/j.intmar.2019.01.001
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- Publication type:
- Article
Field Dependency and Brand Cognitive Structures.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 279, doi. 10.1509/jmkr.46.2.279
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- Publication type:
- Article
Fading Optimism in Products: Temporal Changes in Expectations About Performance.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 654, doi. 10.1509/jmkr.43.4.654
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- Publication type:
- Article
Picture-Word Consistency and Elaborative Processing of Advertisements.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 359, doi. 10.2307/3151383
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- Publication type:
- Article
Encoding and Media Effects on Consumer Learning Deficiencies in the Elderly.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 55, doi. 10.2307/3151753
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- Publication type:
- Article
Policy-Related Experiments on Information Provision: A Normative Model and Explication.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 4, p. 432, doi. 10.2307/3150497
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- Publication type:
- Article
The Effects of Source and Appeal on Mail Survey Response.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 374, doi. 10.2307/3150777
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- Publication type:
- Article
Broadening the Scope of Methodological Research on Mail Surveys.
- Published in:
- Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 397, doi. 10.2307/3151023
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- Publication type:
- Article
On the Personalization-Anonymity Relationship in Mail Surveys-Reply.
- Published in:
- Journal of Marketing Research (JMR), 1976, v. 13, n. 1, p. 112, doi. 10.2307/3150917
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- Publication type:
- Article
The Negative Effects of Personalization on Response Patterns in Mail Surveys.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 114, doi. 10.2307/3150671
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- Publication type:
- Article
Cognitive Consequences of Brand Loyalty.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 97, doi. 10.2307/3149619
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- Publication type:
- Article
Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations.
- Published in:
- Journal of Consumer Research, 2006, v. 32, n. 4, p. 519, doi. 10.1086/500482
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- Publication type:
- Article
Memory for the Visual and Verbal Components of Print Advertisements.
- Published in:
- Psychology & Marketing, 1986, v. 3, n. 3, p. 137, doi. 10.1002/mar.4220030303
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- Publication type:
- Article
The Effects of Schematic Memory on Imaginal Information Processing: An Empirical Assessment.
- Published in:
- Psychology & Marketing, 1985, v. 2, n. 1, p. 13, doi. 10.1002/mar.4220020103
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- Publication type:
- Article
Goal-oriented Experiences and the Development of Knowledge.
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 2, p. 190, doi. 10.1086/209343
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- Publication type:
- Article
A Psychometric Assessment of Measures of Scripts in Consumer Memory.
- Published in:
- Journal of Consumer Research, 1985, v. 12, n. 2, p. 214, doi. 10.1086/208510
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- Publication type:
- Article
Measurement of Individual Differences in Visual Versus Verbal Information Processing.
- Published in:
- Journal of Consumer Research, 1985, v. 12, n. 2, p. 125, doi. 10.1086/208501
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- Publication type:
- Article
Conditions for a Picture-Superiority Effect on Consumer Memory.
- Published in:
- Journal of Consumer Research, 1984, v. 11, n. 2, p. 643, doi. 10.1086/209001
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- Publication type:
- Article
The Fading of Optimism: Temporal Changes in Expectations about Product Performance.
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 360
- By:
- Publication type:
- Article
Cultural Paradoxes Reflected in Brand Meaning: McDonald's in Shanghai China.
- Published in:
- Advances in Consumer Research, 2002, v. 29, n. 1, p. 393
- By:
- Publication type:
- Article
The Brand Extension Evaluation Process: Insights from the Continuum Model of Impression Formation.
- Published in:
- 2002
- By:
- Publication type:
- Abstract
MEASURING SCRIPT DEVELOPMENT: AN EVALUATION OF ALTERNATIVE APPROACHES.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 504
- By:
- Publication type:
- Article
VERBAL VERSUS VISUAL PROCESSING MODES: AN EMPIRICAL TEST OF THE CYCLICAL PROCESSING HYPOTHESIS.
- Published in:
- Advances in Consumer Research, 1984, v. 11, n. 1, p. 75
- By:
- Publication type:
- Article
THE ROLE OF META-ANALYSIS IN CONSUMER RESEARCH.
- Published in:
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 497
- By:
- Publication type:
- Article
IMAGERY PARADIGMS FOR CONSUMER RESEARCH: ALTERNATIVE PERSPECTIVES FROM COGNITIVE PSYCHOLOGY.
- Published in:
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 59
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- Publication type:
- Article
RETAIL SHOPPING AREA IMAGE: STRUCTURE AND CONGRUENCY BETWEEN DOWNTOWN AREAS AND SHOPPING CENTERS.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 677
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- Publication type:
- Article
INDIVIDUAL DIFFERENCES IN VOTING BEHAVIOR: FURTHER INVESTIGATION INVOLVEMENT.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 655
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- Publication type:
- Article
INTERNAL VALIDITY, EXTERNAL VALIDITY AND THE PASSAGE OF TIME AS ISSUES IN DEVELOPING ADVERTISING EFFECTIVENESS MEASURES.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 572
- By:
- Publication type:
- Article
COGNITIVE STRUCTURE AND INFORMATION SEARCH PATTERNS OF PROSPECTIVE GRADUATE BUSINESS STUDENTS.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 552
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- Publication type:
- Article
On the malleable nature of product meaning in China.
- Published in:
- Journal of Consumer Behaviour, 2008, v. 7, n. 6, p. 484, doi. 10.1002/cb.266
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- Publication type:
- Article
Inferential Evaluations of Sustainability Attributes: Exploring How Consumers Imply Product Information.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 6, p. 440, doi. 10.1002/mar.20706
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- Publication type:
- Article