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Transformational Relationship Events.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 5, p. 39, doi. 10.1509/jm.15.0105
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- Publication type:
- Article
Relationship Velocity: Toward A Theory of Relationship Dynamics.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 1, p. 13, doi. 10.1509/jm.11.0219
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- Publication type:
- Article
Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 167, doi. 10.1509/jmkg.73.6.167
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- Publication type:
- Article
The Last Picture Show? Timing and Order of Movie Distribution Channels.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 4, p. 63, doi. 10.1509/jmkg.71.4.63
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- Publication type:
- Article
Cross-Unit Competition for a Market Charter: The Enduring Influence of Structure.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 2, p. 19, doi. 10.1509/jmkg.65.2.19.18256
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- Publication type:
- Article
The Impact of Article Method Type and Subject Area on Article Citations and Reference Diversity in JM, JMR, and JCR.
- Published in:
- Marketing Letters, 2001, v. 12, n. 4, p. 327, doi. 10.1023/A:1012272305777
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- Publication type:
- Article
Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits.
- Published in:
- Marketing Science, 2006, v. 25, n. 5, p. 477, doi. 10.1287/mksc.1060.0209
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- Publication type:
- Article
Consumer Job Journeys.
- Published in:
- Journal of Service Research, 2022, v. 25, n. 3, p. 347, doi. 10.1177/10946705211032501
- By:
- Publication type:
- Article
The Future of B2B Customer Solutions in a Post-COVID-19 Economy: Managerial Issues and an Agenda for Academic Inquiry.
- Published in:
- 2020
- By:
- Publication type:
- Editorial
The Impact of Mission Fulfillment on the Internal Audience: Psychological Job Outcomes in a Services Setting.
- Published in:
- Journal of Service Research, 2011, v. 14, n. 1, p. 76, doi. 10.1177/1094670510387915
- By:
- Publication type:
- Article
Buyer-Supplier Contracts Versus Joint Ventures: Determinants and Consequences of Transaction Structure.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 1, doi. 10.1509/jmkr.37.1.1.18719
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- Publication type:
- Article
Unpacking What a "Relationship" Means to Commercial Buyers: How the Relationship Metaphor Creates Tension and Obscures Experience.
- Published in:
- Journal of Consumer Research, 2012, v. 38, n. 5, p. 886, doi. 10.1086/660916
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- Publication type:
- Article
Reference Diversity in JCR, JM, and JMR: A Reexamination and Extension of Tellis, Chandy, and Ackerman (1999).
- Published in:
- Journal of Consumer Research, 2001, v. 28, n. 2, p. 313, doi. 10.1086/322906
- By:
- Publication type:
- Article
The Relationship Between Waiting in a Service Queue and Evaluations of Service Quality: A Field Theory Perspective.
- Published in:
- Psychology & Marketing, 1998, v. 15, n. 8, p. 735, doi. 10.1002/(SICI)1520-6793(199812)15:8<735::AID-MAR2>3.0.CO;2-9
- By:
- Publication type:
- Article
Conceptualizing New Product Buzz.
- Published in:
- 2014
- By:
- Publication type:
- Abstract
The Untested Assumption: Can a Net Promoter Study Be Used to Improve Net Promoter Score?
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 2/3, p. 216, doi. 10.1177/14707853231198780
- By:
- Publication type:
- Article
Domain-Relevant Commitment and Individual Technical Innovation Performance.
- Published in:
- Journal of Product Innovation Management, 2017, v. 34, n. 2, p. 159, doi. 10.1111/jpim.12339
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- Publication type:
- Article
What's a Movie Worth? Determining the Monetary Value of Motion Pictures' TV Rights.
- Published in:
- International Journal of Arts Management, 2013, v. 15, n. 3, p. 4
- By:
- Publication type:
- Article
Reflections on the 2020 MMA Marketing Innovator Award.
- Published in:
- Journal for Advancement of Marketing Education, 2020, v. 28, n. 2, p. 1
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- Publication type:
- Article
Barriers to Matching New Technologies and Market Opportunities in Established Firms.
- Published in:
- Journal of Product Innovation Management, 2003, v. 20, n. 2, p. 120, doi. 10.1111/1540-5885.2002005
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- Publication type:
- Article
Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 2, p. 105, doi. 10.1177/00222429211001311
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- Publication type:
- Article
Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 3, p. 59, doi. 10.1177/00222429211017827
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- Publication type:
- Article
Marketing in the Sharing Economy.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 5, p. 5, doi. 10.1177/0022242919861929
- By:
- Publication type:
- Article
Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 5, p. 45, doi. 10.1509/jm.17.0328
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- Publication type:
- Article
Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 1, p. 93, doi. 10.1509/jm.16.0271
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- Publication type:
- Article
A Reexamination of the Motives and Gains in Joint Ventures.
- Published in:
- Journal of Financial & Quantitative Analysis, 2000, v. 35, n. 1, p. 67, doi. 10.2307/2676239
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- Publication type:
- Article
What brand do I use for my new product? The impact of new product branding decisions on firm value.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 2, p. 338, doi. 10.1007/s11747-021-00817-8
- By:
- Publication type:
- Article
To boldly go...
- Published in:
- 2022
- By:
- Publication type:
- Editorial
Reviewers as developmental coaches.
- Published in:
- 2021
- By:
- Publication type:
- Editorial
Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 3, p. 351, doi. 10.1007/s11747-020-00721-7
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- Publication type:
- Article
Four facets of rigor.
- Published in:
- 2019
- By:
- Publication type:
- Editorial
When marketing strategy meets culture: the role of culture in product evaluations.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 384, doi. 10.1007/s11747-017-0525-x
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- Publication type:
- Article
Pre-release consumer buzz.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 338, doi. 10.1007/s11747-017-0572-3
- By:
- Publication type:
- Article
Review articles: purpose, process, and structure.
- Published in:
- 2018
- By:
- Publication type:
- Editorial
Does innate consumer innovativeness relate to new product/ service adoption behavior? The intervening role of social learning via vicarious innovativeness.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 63, doi. 10.1007/s11747-006-0007-z
- By:
- Publication type:
- Article
The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 4, p. 559, doi. 10.1177/0092070306286935
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- Publication type:
- Article
Self-Relevance and Purchase Goals: Mapping a Consumer Decision.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 3, p. 232, doi. 10.1177/0092070396243004
- By:
- Publication type:
- Article
Competing for the Future: Breakthrough Strategies for Seizing Control of Your Industry and Creating the Markets of Tomorrow (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review