The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects.
- Published in:
- Journal of Product Innovation Management, 2020, v. 37, n. 1, p. 48, doi. 10.1111/jpim.12512
- By:
- Publication type:
- Article
Works by Homburg, Christian
Results: 106
1
2
Steering the Sales Force for New Product Selling: Why Is it Different, and How Can Firms Motivate Different Sales Reps?
- Published in:
- Journal of Product Innovation Management, 2019, v. 36, n. 3, p. 282, doi. 10.1111/jpim.12476
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- Publication type:
- Article
3
Supporting New Product Launches With Social Media Communication and Online Advertising: Sales Volume and Profit Implications.
- Published in:
- Journal of Product Innovation Management, 2019, v. 36, n. 2, p. 172, doi. 10.1111/jpim.12475
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- Publication type:
- Article
4
In the Eye of the Beholder? The Effect of Product Appearance on Shareholder Value.
- Published in:
- Journal of Product Innovation Management, 2015, v. 32, n. 5, p. 704, doi. 10.1111/jpim.12228
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- Publication type:
- Article
5
Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success
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- Journal of Product Innovation Management, 2012, v. 29, p. 38, doi. 10.1111/j.1540-5885.2012.00968.x
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- Publication type:
- Article
6
Women's underrepresentation in business-to-business sales: Reasons, contingencies, and solutions.
- Published in:
- Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 533, doi. 10.1007/s11747-023-00988-6
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- Publication type:
- Article
7
"Coopetition" in the presence of team and individual incentives: Evidence from the advice network of a sales organization.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 306, doi. 10.1007/s11747-023-00939-1
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- Publication type:
- Article
8
Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 1046, doi. 10.1007/s11747-023-00923-9
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- Publication type:
- Article
9
The value relevance of digital marketing capabilities to firm performance.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 4, p. 666, doi. 10.1007/s11747-022-00858-7
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- Publication type:
- Article
10
Digital business capability: its impact on firm and customer performance.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 4, p. 762, doi. 10.1007/s11747-021-00771-5
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- Publication type:
- Article
11
Enhancing innovation commercialization through supervisor–sales rep fit.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 4, p. 681, doi. 10.1007/s11747-019-00644-y
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- Publication type:
- Article
12
Effective customer journey design: consumers' conception, measurement, and consequences.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 551, doi. 10.1007/s11747-018-00625-7
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- Publication type:
- Article
13
Customer experience management: toward implementing an evolving marketing concept.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 3, p. 377, doi. 10.1007/s11747-015-0460-7
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- Publication type:
- Article
14
The loss of the marketing department's influence: is it really happening? And why worry?
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- Journal of the Academy of Marketing Science, 2015, v. 43, n. 1, p. 1, doi. 10.1007/s11747-014-0416-3
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- Publication type:
- Article
15
Delusive perception-antecedents and consequences of salespeople's misperception of customer commitment.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 137, doi. 10.1007/s11747-013-0347-4
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- Publication type:
- Article
16
Firm-hosted online brand communities and new product success.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 1, p. 29, doi. 10.1007/s11747-013-0334-9
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- Publication type:
- Article
17
Incumbents' defense strategies: a comparison of deterrence and shakeout strategy based on evolutionary game theory.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 2, p. 185, doi. 10.1007/s11747-011-0299-5
- By:
- Publication type:
- Article
18
Incentivizing CEOs to build customer- and employee-firm relations for higher customer satisfaction and firm value.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 6, p. 745, doi. 10.1007/s11747-011-0290-1
- By:
- Publication type:
- Article
19
Ensuring international competitiveness: a configurative approach to foreign marketing subsidiaries.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 2, p. 290, doi. 10.1007/s11747-011-0264-3
- By:
- Publication type:
- Article
20
When salespeople develop negative headquarters stereotypes: performance effects and managerial remedies.
- Published in:
- Journal of the Academy of Marketing Science, 2011, v. 39, n. 5, p. 664, doi. 10.1007/s11747-010-0233-2
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- Publication type:
- Article
21
When does salespeople's customer orientation lead to customer loyalty? The differential effects of relational and functional customer orientation.
- Published in:
- Journal of the Academy of Marketing Science, 2011, v. 39, n. 6, p. 795, doi. 10.1007/s11747-010-0220-7
- By:
- Publication type:
- Article
22
A customer perspective on product eliminations: how the removal of products affects customers and business relationships.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 5, p. 531, doi. 10.1007/s11747-009-0174-9
- By:
- Publication type:
- Article
23
Social influence on salespeople’s adoption of sales technology: a multilevel analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 2, p. 159, doi. 10.1007/s11747-009-0157-x
- By:
- Publication type:
- Article
24
On the importance of complaint handling design: a multi-level analysis of the impact in specific complaint situations.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 3, p. 265, doi. 10.1007/s11747-009-0172-y
- By:
- Publication type:
- Article
25
Preannouncing pioneering versus follower products: what should the message be?
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 3, p. 310, doi. 10.1007/s11747-009-0134-4
- By:
- Publication type:
- Article
26
Understanding the adoption of new brands through salespeople: a multilevel framework.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 278, doi. 10.1007/s11747-007-0055-z
- By:
- Publication type:
- Article
27
How to get lost customers back?
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 4, p. 461, doi. 10.1007/s11747-007-0031-7
- By:
- Publication type:
- Article
28
See no evil, hear no evil, speak no evil: a study of defensive organizational behavior towards customer complaints.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 4, p. 523, doi. 10.1007/s11747-006-0009-x
- By:
- Publication type:
- Article
29
Customers' Reactions to Price Increases: Do Customer Satisfaction and Perceived Motive Fairness Matter?
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 1, p. 36, doi. 10.1177/0092070304269953
- By:
- Publication type:
- Article
30
The Link Between Salespeople's Job Satisfaction and Customer Satisfaction in a Business-to-Business Context: A Dyadic Analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2004, v. 32, n. 2, p. 144, doi. 10.1177/0092070303261415
- By:
- Publication type:
- Article
31
Publishing Processes in the Academic Marketing Discipline in the United States: A German Perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 3, p. 348, doi. 10.1177/0092070303031003018
- By:
- Publication type:
- Article
32
Intraorganizational Determinants of Key Account Management Effectiveness.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 1, p. 3, doi. 10.1177/0092070302238599
- By:
- Publication type:
- Article
33
Fundamental Changes in Marketing Organization: The Movement Toward a Customer-Focused Organizational Structure.
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 4, p. 459, doi. 10.1177/0092070300284001
- By:
- Publication type:
- Article
34
Fight or flight: Can marketing tools help consumers cope with self‐discrepancies and social identity threat?
- Published in:
- Journal of Consumer Behaviour, 2021, v. 20, n. 6, p. 1591, doi. 10.1002/cb.1972
- By:
- Publication type:
- Article
35
Exploring Subsidiary Desire for Autonomy: A Conceptual Framework and Empirical Findings.
- Published in:
- Journal of International Marketing, 2014, v. 22, n. 4, p. 21, doi. 10.1509/jim.14.0026
- By:
- Publication type:
- Article
36
Governance of International Business Relationships: A Cross-Cultural Study on Alternative Governance Modes.
- Published in:
- Journal of International Marketing, 2009, v. 17, n. 3, p. 1, doi. 10.1509/jimk.17.3.1
- By:
- Publication type:
- Article
37
Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison.
- Published in:
- Journal of International Marketing, 2005, v. 13, n. 3, p. 1, doi. 10.1509/jimk.13.3.1
- By:
- Publication type:
- Article
38
Executive Summaries.
- Published in:
- 2002
- By:
- Publication type:
- Abstract
39
Customer Satisfaction in Transnational Buyer-Supplier Relationships.
- Published in:
- Journal of International Marketing, 2002, v. 10, n. 4, p. 1, doi. 10.1509/jimk.10.4.1.19549
- By:
- Publication type:
- Article
40
Saving money or losing face? An international study on social stigmatization in discount stores.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 5, p. 908, doi. 10.1002/mar.21482
- By:
- Publication type:
- Article
41
Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 6, p. 1113, doi. 10.1177/0022243720929676
- By:
- Publication type:
- Article
42
Psychological Distance and the Dual Role of Price.
- Published in:
- Journal of Consumer Research, 2011, v. 38, n. 3, p. 490, doi. 10.1086/659874
- By:
- Publication type:
- Article
43
Understanding Customer Value in Business-to-Business Relationships.
- Published in:
- Journal of Business-to-Business Marketing, 2005, v. 12, n. 2, p. 1, doi. 10.1300/J033v12n02_01
- By:
- Publication type:
- Article
44
Relationship Characteristics as Moderators of the Satisfaction-Loyalty Link: Findings in a Business-to-Business Context.
- Published in:
- Journal of Business-to-Business Marketing, 2003, v. 10, n. 3, p. 35, doi. 10.1300/J033v10n03_02
- By:
- Publication type:
- Article
45
The Role of Soft Factors in Implementing a Service-Oriented Strategy in Industrial Marketing Companies.
- Published in:
- Journal of Business-to-Business Marketing, 2003, v. 10, n. 2, p. 23, doi. 10.1300/J033v10n02_03
- By:
- Publication type:
- Article
46
Opposites Attract, but Similarity Works: A Study of Interorganizational Similarity in Marketing Channels.
- Published in:
- Journal of Business-to-Business Marketing, 2003, v. 10, n. 1, p. 31
- By:
- Publication type:
- Article
47
Towards an Improved Understanding of Industrial Buying Behavior: Determinants of the Number of...
- Published in:
- Journal of Business-to-Business Marketing, 2001, v. 8, n. 2, p. 5, doi. 10.1300/J033v08n02_03
- By:
- Publication type:
- Article
48
Towards an Improved Understanding of Industrial Services: Quality Dimensions and Their Impact on Buyer-Seller Relationships.
- Published in:
- Journal of Business-to-Business Marketing, 1999, v. 6, n. 2, p. 39, doi. 10.1300/J033v06n02_02
- By:
- Publication type:
- Article
49
On Closeness to the Customer in Industrial Markets.
- Published in:
- Journal of Business-to-Business Marketing, 1998, v. 4, n. 4, p. 35, doi. 10.1300/J033v04n04_03
- By:
- Publication type:
- Article
50
Psychological Distance and the Dual Role of Price.
- Published in:
- 2014
- By:
- Publication type:
- Abstract