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How important is the in-store environment for new brands?
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 1, p. 91, doi. 10.1177/14707853231219419
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- Article
Comparing approaches to elicit brand attributes both face-to-face and online.
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- International Journal of Market Research, 2016, v. 58, n. 1, p. 57, doi. 10.2501/IJMR-2015-011
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- Article