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CONSUMERS' RESPONSE TO REALLY NEW PRODUCTS: A COHESIVE SYNTHESIS OF CURRENT RESEARCH AND FUTURE RESEARCH DIRECTIONS.
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- International Journal of Innovation Management, 2021, v. 25, n. 8, p. 1, doi. 10.1142/S1363919621500924
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- Article
Mental Simulation and Product evaluation: the affective and Cognitive Dimensions of Process versus outcome Simulation.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 827, doi. 10.1509/jmkr.48.5.827
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- Article
The Role of Imagination-Focused Visualization on New Product Evaluation.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 46, doi. 10.1509/jmkr.46.1.46
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- Article
Mental Simulation and Preference Consistency over Time: The Role of Process- Versus Outcome-Focused Thoughts.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 379, doi. 10.1509/jmkr.44.3.379
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- Article
Measuring Preferences for Really New Products.
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- Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 406, doi. 10.1509/jmkr.40.4.406.19394
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- Article
Optimal Visualization Aids and Temporal Framing for New Products.
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- Journal of Consumer Research, 2014, v. 41, n. 4, p. 1137, doi. 10.1086/678485
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- Article
"Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience".
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- 2007
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- Abstract
Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization.
- Published in:
- Advances in Consumer Research, 2007, v. 34, p. 235
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- Article
Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience.
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- Advances in Consumer Research, 2006, v. 33, n. 1, p. 681
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- Article
Mental Simulation and Preference Stability over Time.
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- Advances in Consumer Research, 2005, v. 32, n. 1, p. 526
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- Article
Competitive Paper Session: Consumer Response across Types of Brands.
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- Advances in Consumer Research, 2004, v. 31, n. 1, p. 435
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- Article
Consumer Preference Development.
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- Advances in Consumer Research, 2002, v. 29, n. 1, p. 406
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- Article
Conceptualizing Newness And Positioning Really New Products.
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- Advances in Consumer Research, 2002, v. 29, n. 1, p. 267
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- Article
Of clouds and zombies: How and when analogical learning improves evaluations of really new products.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2016, v. 26, n. 4, p. 550, doi. 10.1016/j.jcps.2016.01.002
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- Article
Preference exploration and learning: the role of intensiveness and extensiveness of experience.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2013, v. 23, n. 3, p. 330, doi. 10.1016/j.jcps.2012.10.007
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- Article
Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2013, v. 23, n. 3, p. 317, doi. 10.1016/j.jcps.2012.10.008
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- Article
Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 78, doi. 10.1509/jppm.29.1.78
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- Article
Building Brand Equity Through Corporate Societal Marketing.
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- Journal of Public Policy & Marketing, 2002, v. 21, n. 1, p. 78, doi. 10.1509/jppm.21.1.78.17600
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- Article
Overcoming the negative role of nostalgia in consumer reactions to automated products.
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- Journal of Product Innovation Management, 2022, v. 39, n. 6, p. 871, doi. 10.1111/jpim.12641
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- Article
Leveraging Social Networks to Develop Radically New Products.
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- Journal of Product Innovation Management, 2016, v. 33, n. 2, p. 217, doi. 10.1111/jpim.12290
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- Article
Looking Innovative: Exploring the Role of Impression Management in High-Tech Product Adoption and Use.
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- Journal of Product Innovation Management, 2013, v. 30, n. 6, p. 1254, doi. 10.1111/jpim.12134
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- Article
Imagination Difficulty and New Product Evaluation.
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- Journal of Product Innovation Management, 2012, v. 29, p. 76, doi. 10.1111/j.1540-5885.2012.00951.x
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- Article
Visualizing the Self: Exploring the Potential Benefits and Drawbacks for New Product Evaluation.
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- Journal of Product Innovation Management, 2004, v. 21, n. 4, p. 259, doi. 10.1111/j.0737-6782.2004.00077.x
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- Publication type:
- Article