Works matching AU Hoch, Stephen J.

Results: 30

An Assessment of Basic Computer Proficiency Among Active Internet Users: Test Construction, Calibration, Antecedents and Consequences.

Published in:

Journal of Educational & Behavioral Statistics, 2002, v. 27, n. 3, p. 237, doi. 10.3102/10769986027003237

By:

Bradlow, Eric T.;
Hoch, Stephen J.;
Wesley Hutchinson, J.

Publication type:

Article

Positioning of Store Brands.

Published in:

Marketing Science, 2002, v. 21, n. 4, p. 378, doi. 10.1287/mksc.21.4.378.134

By:

Sayman, Serdar;
Hoch, Stephen J.;
Raju, Jagmohan S.

Publication type:

Article

Rejoinder to 'The Variety of an Assortment: An Extension to the Attribute-Based Approach.'

Published in:

Marketing Science, 2002, v. 21, n. 3, p. 342, doi. 10.1287/mksc.21.3.342.141

By:

Hoch, Stephen J.;
Bradlow, Eric T.;
Wansink, Brian

Publication type:

Article

The Variety of an Assortment.

Published in:

Marketing Science, 1999, v. 18, n. 4, p. 527, doi. 10.1287/mksc.18.4.527

By:

Hoch, Stephen J.;
Bradlow, Eric T.;
Wansink, Brian

Publication type:

Article

Why store brand penetration varies by retailer.

Published in:

Marketing Science, 1997, v. 16, n. 3, p. 208, doi. 10.1287/mksc.16.3.208

By:

Dhar, Sanjay K.;
Hoch, Stephen J.

Publication type:

Article

A Psychological Approach to Decision Support Systems.

Published in:

Management Science, 1996, v. 42, n. 1, p. 51, doi. 10.1287/mnsc.42.1.51

By:

Hoch, Stephen J.;
Schkade, David A.

Publication type:

Article

The Presence of Variety Reduces Perceived Quantity.

Published in:

Journal of Consumer Research, 2009, v. 36, n. 3, p. 406, doi. 10.1086/598971

By:

REDDEN, JOSEPH P.;
HOCH, STEPHEN J.

Publication type:

Article

Spending Time versus Spending Money.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 313, doi. 10.1086/422110

By:

Okada, Erica Mina;
Hoch, Stephen J.

Publication type:

Article

Product Experience Is Seductive.

Published in:

Journal of Consumer Research, 2002, v. 29, n. 3, p. 448, doi. 10.1086/344422

By:

Hoch, Stephen J.

Publication type:

Article

Consumption Vocabulary and Preference Formation.

Published in:

Journal of Consumer Research, 1996, v. 23, n. 2, p. 120, doi. 10.1086/209471

By:

West, Patricia M.;
Brown, Christina L.;
Hoch, Stephen J.

Publication type:

Article

Low-Involvement Learning: Memory without Evaluation.

Published in:

Journal of Consumer Research, 1992, v. 19, n. 2, p. 212, doi. 10.1086/209297

By:

Hawkins, Scott A.;
Hoch, Stephen J.

Publication type:

Article

Time-inconsistent Preferences and Consumer Self-Control.

Published in:

Journal of Consumer Research, 1991, v. 17, n. 4, p. 492, doi. 10.1086/208573

By:

Hoch, Stephen J.;
Loewenstein, George F.

Publication type:

Article

Ambiguity, Processing Strategy, and Advertising-Evidence Interactions.

Published in:

Journal of Consumer Research, 1989, v. 16, n. 3, p. 354, doi. 10.1086/209221

By:

Ha, Young-Won;
Hoch, Stephen J.

Publication type:

Article

Who Do We Know: Predicting the Interests and Opinions of the American Consumer.

Published in:

1988

By:

Hoch, Stephen J.

Publication type:

Abstract

Consumer Learning: Advertising and the Ambiguity of Product Experience.

Published in:

Journal of Consumer Research, 1986, v. 13, n. 2, p. 221, doi. 10.1086/209062

By:

Hoch, Stephen J.;
Ha, Young-Won

Publication type:

Article

An Anchoring and Adjustment Model of Spousal Predictions.

Published in:

Journal of Consumer Research, 1986, v. 13, n. 1, p. 25, doi. 10.1086/209045

By:

Davis, Harry L.;
Hoch, Stephen J.;
Ragsdale, E.K. Easton

Publication type:

Article

DATABASE MODELS AND MANAGERIAL INTUITION: 50% MODEL + 50% MANAGER.

Published in:

Management Science, 1990, v. 36, n. 8, p. 887, doi. 10.1287/mnsc.36.8.887

By:

Blattberg, Robert C.;
Hoch, Stephen J.

Publication type:

Article

Cherry-Picking.

Published in:

Journal of Marketing, 2005, v. 69, n. 1, p. 46, doi. 10.1509/jmkg.69.1.46.55506

By:

Fox, Edward J.;
Hoch, Stephen J.

Publication type:

Article

Price Discrimination Using In-Store Merchandising.

Published in:

Journal of Marketing, 1996, v. 60, n. 1, p. 17, doi. 10.1177/002224299606000103

By:

Dhar, Sanjay K.;
Hoch, Stephen J.

Publication type:

Article

EDLP, Hi-Lo, and margin arithmetic.

Published in:

Journal of Marketing, 1994, v. 58, n. 4, p. 16, doi. 10.1177/002224299405800402

By:

Hoch, Stephen J.;
Drèze, Xavier;
Purk, Mary E.

Publication type:

Article

Managing What Consumers Learn from Experience.

Published in:

Journal of Marketing, 1989, v. 53, n. 2, p. 1, doi. 10.1177/002224298905300201

By:

Hoch, Stephen J.;
Deighton, John

Publication type:

Article

PRESIDENTIAL ADDRESS. Experience Is Seductive.

Published in:

2003

By:

Hoch, Stephen J.

Publication type:

Excerpt

Preface.

Published in:

Advances in Consumer Research, 2000, v. 27, n. 1, p. iii

By:

Hoch, Stephen J.;
Meyer, Robert J.

Publication type:

Article

Behavioral Research Using Scanner Data.

Published in:

1994

By:

Chattopadhyay, Amitava;
Hoch, Stephen J.;
Mayhew, Glen;
Neslin, Scott A.;
Sarigollu, Emine;
Winer, Russell S.

Publication type:

Conference Paper/Materials

CONSUMING IMPULSES.

Published in:

Advances in Consumer Research, 1985, v. 12, n. 1, p. 23

By:

Rook, Dennis W.;
Hoch, Stephen J.

Publication type:

Article

HYPOTHESIS TESTING AND CONSUMER BEHAVIOR: "IF IT WORKS, DON'T MESS WITH IT"

Published in:

Advances in Consumer Research, 1984, v. 11, n. 1, p. 478

By:

Hoch, Stephen J.

Publication type:

Article

The Psychology of Decisions to Abandon Waits for Service.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 970, doi. 10.1509/jmr.10.0382

By:

Janakiraman, Narayan;
Meyer, Robert J;
Hoch, Stephen J

Publication type:

Article

An Anchoring and Adjustment Model of Purchase Quantity Decisions.

Published in:

Journal of Marketing Research (JMR), 1998, v. 35, n. 1, p. 71, doi. 10.2307/3151931

By:

Wansink, Brian;
Kent, Robert J.;
Hoch, Stephen J.

Publication type:

Article

Determinants of Store-Level Price Elasticity.

Published in:

Journal of Marketing Research (JMR), 1995, v. 32, n. 1, p. 17, doi. 10.2307/3152107

By:

Hoch, Stephen J.;
Kim, Byung-do;
Montgomery, Alan L.;
Rossi, Peter E.

Publication type:

Article

When There's No Salesperson: The Value of a Consumption Vocabulary.

Published in:

Design Management Review, 2007, v. 18, n. 2, p. 77, doi. 10.1111/j.1948-7169.2007.tb00086.x

By:

Hoch, Stephen J.

Publication type:

Article