Differences In the Importance of Selling Techniques Between Consumer and Industrial Salespeople.
- Published in:
- Journal of Personal Selling & Sales Management, 1985, v. 5, n. 2, p. 19
- By:
- Publication type:
- Article
Works by Hite, Robert E.
Results: 17
1
2
Environmental Color, Consumer Feelings, and Purchase Likelihood.
- Published in:
- Psychology & Marketing, 1992, v. 9, n. 5, p. 347, doi. 10.1002/mar.4220090502
- By:
- Publication type:
- Article
3
Differences Between Consumers and Psychiatrists in Attitude Toward Advertising of Psychiatric Services.
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 4, p. 21
- By:
- Publication type:
- Article
4
Consumer Versus Dentist Attitudes Toward Dental Services Advertising.
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 1, p. 30
- By:
- Publication type:
- Article
5
Quality Uncertainty, Brand Reliance, and Dissipative Advertising.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 2, p. 115, doi. 10.1007/BF02726003
- By:
- Publication type:
- Article
6
A Content Analysis of CPA Advertising in National Print Media From 1979 to 1984.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 3/4, p. 1, doi. 10.1007/BF02723353
- By:
- Publication type:
- Article
7
Convenience Consumption and Role Overload Convenience.
- Published in:
- Journal of the Academy of Marketing Science, 1986, v. 14, n. 4, p. 1, doi. 10.1007/BF02721810
- By:
- Publication type:
- Article
8
Consumer's Attitudes Toward Lawyers With Regard to Advertising Professional Services.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 2, p. 321, doi. 10.1007/BF02729723
- By:
- Publication type:
- Article
9
A Content Analysis of Ethical Policy Statements Regarding Marketing Activities.
- Published in:
- Journal of Business Ethics, 1988, v. 7, n. 10, p. 771, doi. 10.1007/BF00411024
- By:
- Publication type:
- Article
10
The Effect of Matching Contribution Offers and Legitimization of Paltry Contributions On Compliance.
- Published in:
- Journal of Applied Social Psychology, 1989, v. 19, n. 12, p. 1010, doi. 10.1111/j.1559-1816.1989.tb01235.x
- By:
- Publication type:
- Article
11
Supervising Unethical Salesforce Behavior.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 2, p. 36, doi. 10.1177/002224298905300203
- By:
- Publication type:
- Article
12
An Adaptive Utility Approach for Improved Use of Marketing Models.
- Published in:
- Journal of Marketing, 1988, v. 52, n. 4, p. 96, doi. 10.1177/002224298805200409
- By:
- Publication type:
- Article
13
Meta-Analyses of Attitudes Toward Advertising by Professionals.
- Published in:
- Journal of Marketing, 1988, v. 52, n. 3, p. 95, doi. 10.1177/002224298805200309
- By:
- Publication type:
- Article
14
Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 2, p. 284, doi. 10.1086/209166
- By:
- Publication type:
- Article
15
Retail Store Services: A Comparison of Perceived Consumer Needs and Store Service Provision.
- Published in:
- American Business Review, 1991, v. 9, n. 2, p. 37
- By:
- Publication type:
- Article
16
SERVICE LEARNING IN THE MARKETING CURRICULUM: FACULTY VIEWS AND PARTICIPATION.
- Published in:
- Marketing Education Review, 2005, v. 15, n. 1, p. 35, doi. 10.1080/10528008.2005.11488889
- By:
- Publication type:
- Article
17
THE IMPACT OF STUDENT CHARACTERISTICS ON COOPERATIVE TESTING IN THE MARKETING CLASSROOM.
- Published in:
- Marketing Education Review, 2001, v. 11, n. 1, p. 27, doi. 10.1080/10528008.2001.11488729
- By:
- Publication type:
- Article