Found: 14
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Differences Between Consumers and Psychiatrists in Attitude Toward Advertising of Psychiatric Services.
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- Journal of Health Care Marketing, 1988, v. 8, n. 4, p. 21
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- Article
Consumer Versus Dentist Attitudes Toward Dental Services Advertising.
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- Journal of Health Care Marketing, 1988, v. 8, n. 1, p. 30
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- Article
Supervising Unethical Salesforce Behavior.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 2, p. 36, doi. 10.1177/002224298905300203
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- Article
An Adaptive Utility Approach for Improved Use of Marketing Models.
- Published in:
- Journal of Marketing, 1988, v. 52, n. 4, p. 96, doi. 10.1177/002224298805200409
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- Article
Meta-Analyses of Attitudes Toward Advertising by Professionals.
- Published in:
- Journal of Marketing, 1988, v. 52, n. 3, p. 95, doi. 10.1177/002224298805200309
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- Article
The Effect of Matching Contribution Offers and Legitimization of Paltry Contributions On Compliance.
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- Journal of Applied Social Psychology, 1989, v. 19, n. 12, p. 1010, doi. 10.1111/j.1559-1816.1989.tb01235.x
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- Article
Environmental Color, Consumer Feelings, and Purchase Likelihood.
- Published in:
- Psychology & Marketing, 1992, v. 9, n. 5, p. 347, doi. 10.1002/mar.4220090502
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- Article
Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints.
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- Journal of Consumer Research, 1988, v. 15, n. 2, p. 284, doi. 10.1086/209166
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- Article
Retail Store Services: A Comparison of Perceived Consumer Needs and Store Service Provision.
- Published in:
- American Business Review, 1991, v. 9, n. 2, p. 37
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- Article
Quality Uncertainty, Brand Reliance, and Dissipative Advertising.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 2, p. 115, doi. 10.1007/BF02726003
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- Article
A Content Analysis of CPA Advertising in National Print Media From 1979 to 1984.
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- Journal of the Academy of Marketing Science, 1988, v. 16, n. 3/4, p. 1, doi. 10.1007/BF02723353
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- Article
Convenience Consumption and Role Overload Convenience.
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- Journal of the Academy of Marketing Science, 1986, v. 14, n. 4, p. 1, doi. 10.1007/BF02721810
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- Article
Consumer's Attitudes Toward Lawyers With Regard to Advertising Professional Services.
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- Journal of the Academy of Marketing Science, 1985, v. 13, n. 2, p. 321, doi. 10.1007/BF02729723
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- Article
A Content Analysis of Ethical Policy Statements Regarding Marketing Activities.
- Published in:
- Journal of Business Ethics, 1988, v. 7, n. 10, p. 771, doi. 10.1007/BF00411024
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- Article