Style and Tone in Marketing Communications.
- Published in:
- Journal of Promotion Management, 1995, v. 2, n. 3/4, p. 37, doi. 10.1300/J057v02n03_02
- By:
- Publication type:
- Article
Works by Higgins, Lexis F.
Results: 9
1
2
(Un)Structured Creativity in Information Systems Organizations.
- Published in:
- MIS Quarterly, 1993, v. 17, n. 4, p. 375, doi. 10.2307/249584
- By:
- Publication type:
- Article
3
Person: Innovation Styles Profile of IS Personnel vs Other Occupations.
- Published in:
- Creativity & Innovation Management, 1996, v. 5, n. 4, p. 226, doi. 10.1111/j.1467-8691.1996.tb00148.x
- By:
- Publication type:
- Article
4
Integrating Innovation and Technology Management.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
5
Estimation of Nonlinear Models in the Presence of Measurement Error.
- Published in:
- Decision Sciences, 1990, v. 21, n. 4, p. 738, doi. 10.1111/j.1540-5915.1990.tb01247.x
- By:
- Publication type:
- Article
6
A gap analysis of HMO service quality.
- Published in:
- Health Marketing Quarterly, 1999, v. 16, n. 2, p. 1, doi. 10.1080/07359683.1999.12096512
- By:
- Publication type:
- Article
7
Winning market positioning strategies for long term care facilities.
- Published in:
- Health Marketing Quarterly, 1997, v. 15, n. 1, p. 33
- By:
- Publication type:
- Article
8
Understanding and Assessing Service Quality in Health Maintenance Organizations.
- Published in:
- Health Marketing Quarterly, 1991, v. 9, n. 1/2, p. 5, doi. 10.1300/J026v09n01_02
- By:
- Publication type:
- Article
9
Object-oriented Systems Analysis and Design: Methodology and Application.
- Published in:
- Journal of Management Information Systems, 1988, v. 5, n. 1, p. 25, doi. 10.1080/07421222.1988.11517814
- By:
- Publication type:
- Article