Towards Automatic Customer Purchase Behaviours Prediction through a Social Media Lens Using the Hidden Markov Model.
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- Pertanika Journal of Social Sciences & Humanities, 2016, v. 24 S, p. 169
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- Article
Works by Herman, R. T.
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How Popular Culture Affects Brand Identity and Perceived Quality in Consumer Decision Making.
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- Pertanika Journal of Social Sciences & Humanities, 2016, v. 24 S, p. 9
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- Article