Found: 12
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Technologically Reflective Individuals as Enablers of Social Innovation.
- Published in:
- Journal of Product Innovation Management, 2015, v. 32, n. 6, p. 847, doi. 10.1111/jpim.12269
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- Article
Narrative Transportation in Concept Tests for Really New Products: The Moderating Effect of Reader-Protagonist Similarity Narrative Transportation in Concept Tests for Really New Products: The Moderating Effect of Reader-Protagonist Similarity.
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- Journal of Product Innovation Management, 2012, v. 29, p. 157, doi. 10.1111/j.1540-5885.2012.00961.x
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- Article
The Story Is As Good As the Real Thing: Early Customer Input on Product Applications of Radically New Technologies.
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- Journal of Product Innovation Management, 2012, v. 29, n. 4, p. 655, doi. 10.1111/j.1540-5885.2012.00931.x
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- Article
UNLOCKING THE INNOVATION POTENTIAL IN LARGE FIRMS THROUGH TIMELY AND MEANINGFUL INTERACTIONS WITH YOUNG VENTURES.
- Published in:
- International Journal of Innovation Management, 2017, v. 21, n. 1, p. -1, doi. 10.1142/S1363919617500098
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- Article
What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews.
- Published in:
- Journal of Consumer Research, 2019, v. 46, n. 2, p. 267, doi. 10.1093/jcr/ucy067
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- Article
Drivers and Consequences of Narrative Transportation: Understanding the Role of Stories and Domain-Specific Skills in Improving Radically New Products.
- Published in:
- Journal of Product Innovation Management, 2017, v. 34, n. 1, p. 101, doi. 10.1111/jpim.12329
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- Article
To Be or Not to Be in Thrall to the March of Smart Products.
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- Psychology & Marketing, 2016, v. 33, n. 10, p. 830, doi. 10.1002/mar.20920
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- Article
Consumer adoption of access‐based product‐service systems: The influence of duration of use and type of product.
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- Business Strategy & the Environment (John Wiley & Sons, Inc), 2021, v. 30, n. 6, p. 2796, doi. 10.1002/bse.2894
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- Article
Investigating Gender-Schema Congruity Effects on Consumers' Evaluation of Anthropomorphized Products.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 4, p. 264, doi. 10.1002/mar.20693
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- Article
The Role of Gender Congruity for Anthropomorphized Product Perception.
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- 2012
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- Publication type:
- Abstract
Narrative Transportation for Product Evaluation: Can Consumers Make the Difference?
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 1044
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- Publication type:
- Article
Narrative Transportation in Concept Tests for Really New Products: Are All Protagonists Equally Convincing?
- Published in:
- 2008
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- Publication type:
- Abstract