Works by Heitmann, Mark

Results: 23

Consumer decision making and variety of offerings: The effect of attribute alignability.

Published in:

Psychology & Marketing, 2009, v. 26, n. 4, p. 333, doi. 10.1002/mar.20276

By:

Herrmann, Andreas;
Heitmann, Mark;
Morgan, Robert;
Henneberg, Stephan C.;
Landwehr, Jan

Publication type:

Article

Getting a feel for price affect: A conceptual framework and empirical investigation of consumers' emotional responses to price information.

Published in:

Psychology & Marketing, 2009, v. 26, n. 1, p. 39, doi. 10.1002/mar.20261

By:

Peine, Klaus;
Heitmann, Mark;
Herrmann, Andreas

Publication type:

Article

Customer Centred Community Application Design.

Published in:

JMM: The International Journal on Media Management, 2002, v. 4, n. 1, p. 13, doi. 10.1080/14241270209389976

By:

Aschmoniet, Peter;
Heitmann, Mark

Publication type:

Article

A Novel Approach for Predicting and Understanding Consumers' Sense of Design Similarity.

Published in:

Journal of Product Innovation Management, 2017, v. 34, n. 6, p. 790, doi. 10.1111/jpim.12367

By:

Schreiner, Thomas F.;
Fandrich, Thomas;
Heitmann, Mark;
Talke, Katrin

Publication type:

Article

Consideration of ethical attributes along the consumer decision-making journey.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 2, p. 328, doi. 10.1007/s11747-019-00629-x

By:

Schamp, Christina;
Heitmann, Mark;
Katzenstein, Robin

Publication type:

Article

The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin.

Published in:

Journal of Marketing, 2012, v. 76, n. 4, p. 44, doi. 10.1509/jm.10.0522

By:

Stahl, Florian;
Heitmann, Mark;
Lehmann, Donald R;
Neslin, Scott A

Publication type:

Article

Strategische Prioritäten der Marketing-Automatisierung.

Published in:

Marketing Review St. Gallen, 2025, n. 2, p. 58

By:

Rosada, Julia;
Heitmann, Mark

Publication type:

Article

On the Potential of Dialogs in Advertising.

Published in:

Marketing Review St. Gallen, 2021, n. 2, p. 36

By:

Strelow, Enrique;
Talke, Katrin;
Heitmann, Mark

Publication type:

Article

Product Category Priming -- A Case Study on Chocolate.

Published in:

Marketing Review St. Gallen, 2020, n. 3, p. 70

By:

Strelow, Enrique;
Heitmann, Mark;
Kühn, Simone

Publication type:

Article

Erfolgsfaktoren des Employer Marketing.

Published in:

Marketing Review St. Gallen, 2018, n. 3, p. 68

By:

Stahl, Florian;
Katzenstein, Robin;
Heitmann, Mark;
Herdtweck, Volker

Publication type:

Article

Studying Shelf Framing With Multiple Consumer Insights.

Published in:

Marketing Review St. Gallen, 2017, n. 3, p. 68

By:

Strelow, Enrique;
Hauschildt, Verena;
Heitmann, Mark;
Scheier, Christian

Publication type:

Article

Dem Entscheidungsverhalten auf der Spur - Was Marketing von Behavioral Economics lernen kann.

Published in:

Marketing Review St. Gallen, 2009, v. 26, n. 4, p. 6, doi. 10.1007/s11621-009-0118-2

By:

Herrmann, Andreas;
Heitmann, Mark;
Landwehr, Jan;
Huber, Frank

Publication type:

Article

Cause-Related Marketing as Sales Promotion.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 955, doi. 10.1177/00222437231200807

By:

Schamp, Christina;
Heitmann, Mark;
Peers, Yuri;
Leeflang, Peter S.H.

Publication type:

Article

The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses.

Published in:

Journal of Marketing Research (JMR), 2023, v. 60, n. 1, p. 189, doi. 10.1177/00222437221109782

By:

Schamp, Christina;
Heitmann, Mark;
Bijmolt, Tammo H.A.;
Katzenstein, Robin

Publication type:

Article

The Power of Brand Selfies.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 6, p. 1159, doi. 10.1177/00222437211037258

By:

Hartmann, Jochen;
Heitmann, Mark;
Schamp, Christina;
Netzer, Oded

Publication type:

Article

Leveraging Brand Equity for Effective Visual Product Design.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 257, doi. 10.1177/0022243720904004

By:

Heitmann, Mark;
Landwehr, Jan R.;
Schreiner, Thomas F.;
van Heerde, Harald J.

Publication type:

Article

Building a Social Network for Success.

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 3, p. 321, doi. 10.1509/jmr.12.0417

By:

ANSARI, ASIM;
STAHL, FLORIAN;
HEITMANN, MARK;
BREMER, LUCAS

Publication type:

Article

Choice Goal Attainment and Decision and Consumption Satisfaction.

Published in:

Journal of Marketing Research (JMR), 2007, v. 44, n. 2, p. 234, doi. 10.1509/jmkr.44.2.234

By:

Heitmann, Mark;
Lehmann, Donald R;
Herrmann, Andreas

Publication type:

Article

The Monetary Value of Ethical Attributes: Preference Reversal Effects Among Cause-Related Marketing Campaigns.

Published in:

Advances in Consumer Research, 2016, v. 44, p. 757

By:

Schamp, Christina Patricia;
Heitmann, Mark;
Stehmann, Julia

Publication type:

Article

"The Effect of Attribute Order and Variety on Choice Demotivation: A Field Experiment on German Car Buyers".

Published in:

2007

By:

Levav, Jonathan;
Heitmann, Mark;
Herrmann, Andrea;
Iyengar, Sheena S.

Publication type:

Proceeding

Designing Mobile Brand Communities: Concept and Empirical Illustration.

Published in:

Journal of Organizational Computing & Electronic Commerce, 2006, v. 16, n. 3/4, p. 301, doi. 10.1207/s15327744joce1603&4_8

By:

Prykop, Catja;
Heitmann, Mark

Publication type:

Article

From Corporate Social Responsibility to Market Demand: The Role of Brand Management.

Published in:

Marketing ZFP - Journal of Research & Management, 2020, v. 42, n. 2, p. 35, doi. 10.15358/0344-1369-2020-2-35

By:

Mehrafshan, Nima;
Permann, Alexander;
Heitmann, Mark;
Materne, Maxine

Publication type:

Article

Linear Mixed Models - Grundidee, Methodik und Anwendung.

Published in:

Marketing ZFP - Journal of Research & Management, 2008, p. 4

By:

Landwehr, Jan R.;
Herrmann, Andreas;
Heitmann, Mark

Publication type:

Article