Found: 26
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Marketing et développement durable. Stratégie de la valeur étendue.
- Published in:
- Décisions Marketing, 2009, n. 56, p. 90
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- Publication type:
- Article
Does ethics have a chance in a world of consumers?
- Published in:
- Décisions Marketing, 2009, n. 55, p. 81
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- Publication type:
- Article
In the Bubble. De la complexité au design durable.
- Published in:
- Décisions Marketing, 2009, n. 55, p. 82
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- Publication type:
- Article
White Space. Communicazione non convenzionale.
- Published in:
- Décisions Marketing, 2009, n. 55, p. 82
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- Publication type:
- Article
L'imaginaire au service de l'innovation.
- Published in:
- Décisions Marketing, 2007, n. 48, p. 93
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- Publication type:
- Article
LIVRES.
- Published in:
- Décisions Marketing, 2007, n. 47, p. 107, doi. 10.3917/dm.045.0107
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- Publication type:
- Article
LIVRES.
- Published in:
- Décisions Marketing, 2007, n. 46, p. 123
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- Publication type:
- Article
LIVRES.
- Published in:
- Décisions Marketing, 2007, n. 45, p. 107, doi. 10.3917/dm.045.0107
- By:
- Publication type:
- Article
LIVRES.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
How Brands Become icons. The principles of cultural branding.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
Au nom du consommateur. Consommation et politique en Europe et aux Etats-Unis au xxe siècle.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
Le marketing des produits agroalimentaires.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
L'immatériel. Connaissance, valeur et capital.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
Frapper sans heurter. Quelle éthique pour la publicité ?
- Published in:
- 2005
- By:
- Publication type:
- Book Review
Les plans marketing. Comment les établir ? Comment les utiliser ?
- Published in:
- 2005
- By:
- Publication type:
- Book Review
« Espèces d'objets », L'Homme. Revue française d'anthropologie.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
Stratégie de fidélisation (Book).
- Published in:
- 2004
- By:
- Publication type:
- Book Review
Le comportement du consommateur (Book).
- Published in:
- 2004
- By:
- Publication type:
- Book Review
Votre marketing est-il nul ? (Book).
- Published in:
- 2004
- By:
- Publication type:
- Book Review
La grande image n'a pas de forme ou du non-objet par la peinture.
- Published in:
- 2004
- By:
- Publication type:
- Book Review
Les marques, mythologies du quotiden.
- Published in:
- 2004
- By:
- Publication type:
- Book Review
Marketing international.
- Published in:
- 2004
- By:
- Publication type:
- Book Review
Le luxe éternel. De l'âge du sacré au temps des marques/ Prolog. Plaidoyer pour les marques (Book).
- Published in:
- 2003
- By:
- Publication type:
- Book Review
LIVRES.
- Published in:
- Décisions Marketing, 2003, n. 30, p. 93
- By:
- Publication type:
- Article
LA PENSÉE BRICOLEUSE OU LE BONHEUR DES SIGNES: Ce que le marketing doit à Jean-Marie Floch...
- Published in:
- Décisions Marketing, 2003, n. 29, p. 19, doi. 10.7193/dm.029.19.24
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- Publication type:
- Article
LIVRES.
- Published in:
- Décisions Marketing, 2002, n. 28, p. 93, doi. 10.3917/dm.028.0093
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- Publication type:
- Article