Found: 21
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The "Left-to-Right Effect" of Product Location on Consumer Judgment.
- Published in:
- 2014
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- Publication type:
- Abstract
Focusing on Desirability versus Feasibility: The Influence of Fit between Goal Progress and Construal Level on Subsequent Self-Regulation.
- Published in:
- 2013
- By:
- Publication type:
- Abstract
Strong Attitudes Without Elaboration: The Threshold Difference Effect.
- Published in:
- 2013
- By:
- Publication type:
- Abstract
Temporal Distance and the Endowment Effect.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
How to Motivate People: The Influence of Perceived Goal Progress on Construal Level.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
What's On Your Mind? Neuroscientific Approaches to Studying Consumer Choice.
- Published in:
- 2006
- By:
- Publication type:
- Abstract
Thinking concretely or abstractly: The influence of fit between goal progress and goal construal on subsequent self-regulation.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2016, v. 26, n. 3, p. 395, doi. 10.1016/j.jcps.2015.12.003
- By:
- Publication type:
- Article
Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2013, v. 23, n. 3, p. 317, doi. 10.1016/j.jcps.2012.10.008
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- Publication type:
- Article
Reducing self-control depletion effects through enhanced sensitivity to implementation: Evidence from fMRI and behavioral studies
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 4, p. 486, doi. 10.1016/j.jcps.2012.05.008
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- Publication type:
- Article
Choosing to Choose: The Effects of Decoys and Prior Choice on Deferral.
- Published in:
- Management Science, 2016, v. 62, n. 10, p. 2952, doi. 10.1287/mnsc.2015.2289
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- Publication type:
- Article
Individual differences in the neural signature of subjective value among older adults.
- Published in:
- Social Cognitive & Affective Neuroscience, 2016, v. 11, n. 7, p. 1111, doi. 10.1093/scan/nsv078
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- Publication type:
- Article
The Role of the Ventromedial Prefrontal Cortex in Purchase Intent Among Older Adults.
- Published in:
- Frontiers in Aging Neuroscience, 2016, p. 1, doi. 10.3389/fnagi.2016.00189
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- Publication type:
- Article
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 2, p. 306, doi. 10.1177/00222437211059540
- By:
- Publication type:
- Article
Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 1, doi. 10.1509/jmkr.46.1.1
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- Publication type:
- Article
Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 3, p. 330, doi. 10.1509/jmkr.46.3.330
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- Publication type:
- Article
Commentaries and Rejoinder to “Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study”.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 14, doi. 10.1509/jmkr.46.1.14
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- Publication type:
- Article
Characterizing donation behavior from psychophysiological indices of narrative experience.
- Published in:
- Frontiers in Neuroscience, 2015, p. 1, doi. 10.3389/fnins.2015.00301
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- Publication type:
- Article
A magnetoencephalography study of choice bias.
- Published in:
- Experimental Brain Research, 2010, v. 202, n. 1, p. 121, doi. 10.1007/s00221-009-2117-6
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- Publication type:
- Article
Clicking Their Way to Success: Using Student Response Systems as a Tool for Feedback.
- Published in:
- Journal for Advancement of Marketing Education, 2014, v. 22, n. 2, p. 16
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- Publication type:
- Article
What have we learned about the processes involved in the Iowa Gambling Task from developmental studies?
- Published in:
- Frontiers in Psychology, 2014, v. 5, p. 1, doi. 10.3389/fpsyg.2014.00915
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- Publication type:
- Article
Age-Related Differences in Discounting Future Gains and Losses.
- Published in:
- Journal of Neuroscience, Psychology, & Economics, 2013, v. 6, n. 1, p. 42, doi. 10.1037/npe0000003
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- Publication type:
- Article