Found: 14
Select item for more details and to access through your institution.
Other-Than-Conscious Consumer Information Processing: Empirical Examinations of an Emerging and Controversial Topic.
- Published in:
- 1995
- By:
- Publication type:
- Proceeding
The Role of Expectations and Organization in the Encoding and Use of Memory-Based Information: What Not to Forget about Memory Research.
- Published in:
- 1994
- By:
- Publication type:
- Proceeding
Intergenerational Influences in Adult Buying Behaviors: An Examination of Moderating Factors.
- Published in:
- Advances in Consumer Research, 1989, v. 16, n. 1, p. 276
- By:
- Publication type:
- Article
Bridging the Gap: The Challenge of Integrating Consumer Behavior Research with the Practice of Advertising.
- Published in:
- Advances in Consumer Research, 1988, v. 15, n. 1, p. 265
- By:
- Publication type:
- Article
HEMISPHERIC LATERALIZATION: THE RELATIONSHIP OF PROCESSING ORIENTATION WITH JUDGEMENT AND RECALL MEASURES FOR PRINT ADVERTISEMENTS.
- Published in:
- Advances in Consumer Research, 1987, v. 14, n. 1, p. 46
- By:
- Publication type:
- Article
The Consumption of Television Programming: Development and Validation of the Connectedness Scale.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 150, doi. 10.1086/383431
- By:
- Publication type:
- Article
The Effects of Incidental Ad Exposure on the Formation of Consideration Sets.
- Published in:
- Journal of Consumer Research, 1997, v. 24, n. 1, p. 94, doi. 10.1086/209496
- By:
- Publication type:
- Article
The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What Is Incongruency?
- Published in:
- Journal of Consumer Research, 1992, v. 18, n. 4, p. 475, doi. 10.1086/209275
- By:
- Publication type:
- Article
Measurement of Individual Differences in Visual Versus Verbal Information Processing.
- Published in:
- Journal of Consumer Research, 1985, v. 12, n. 2, p. 125, doi. 10.1086/208501
- By:
- Publication type:
- Article
An Experimental Method for Studying Unconscious Perception in a Marketing Context.
- Published in:
- Psychology & Marketing, 1999, v. 16, n. 6, p. 459, doi. 10.1002/(SICI)1520-6793(199909)16:6<459::AID-MAR2>3.0.CO;2-2
- By:
- Publication type:
- Article
The Role of Memory in Understanding and Encouraging Recycling Behavior.
- Published in:
- Psychology & Marketing, 1994, v. 11, n. 4, p. 375, doi. 10.1002/mar.4220110406
- By:
- Publication type:
- Article
Memory for the Visual and Verbal Components of Print Advertisements.
- Published in:
- Psychology & Marketing, 1986, v. 3, n. 3, p. 137, doi. 10.1002/mar.4220030303
- By:
- Publication type:
- Article
The Effects of Brand Name Suggestiveness on Advertising Recall.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 1, p. 48, doi. 10.1177/002224299806200105
- By:
- Publication type:
- Article
Picture-Word Consistency and Elaborative Processing of Advertisements.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 359, doi. 10.2307/3151383
- By:
- Publication type:
- Article