Found: 2

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  • Testing a New Corporate Name.

    Published in:
    Journal of Marketing Research (JMR), 1967, v. 4, n. 3, p. 279, doi. 10.1177/002224376700400306
    By:
    • Heaton Jr., Eugene E.
    Publication type:
    Article
  • THE ELECTION OF SENATOR EDWARD W. BROOKE.

    Published in:
    Public Opinion Quarterly, 1967, v. 31, n. 3, p. 346, doi. 10.1086/267534
    By:
    • Becker, John F.;
    • Heaton Jr., Eugene E.
    Publication type:
    Article