Found: 8
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Measuring Willingness to Pay: A Comparative Method of Valuation.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 3, p. 50, doi. 10.1177/00222429231195564
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- Publication type:
- Article
Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 5, p. 870, doi. 10.1177/00222437221134802
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- Publication type:
- Article
How uncertainty affects information search among consumers: a curvilinear perspective.
- Published in:
- Marketing Letters, 2023, v. 34, n. 3, p. 415, doi. 10.1007/s11002-022-09657-0
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- Publication type:
- Article
Beyond Numbers: An Ambiguity–Accessibility–Applicability Framework to Explain the Attraction Effect.
- Published in:
- Journal of Consumer Research, 2023, v. 50, n. 1, p. 211, doi. 10.1093/jcr/ucac055
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- Publication type:
- Article
The Golden Quadrant of Solid and Liquid Consumption.
- Published in:
- Advances in Consumer Research, 2022, v. 50, p. 254
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- Publication type:
- Article
Price versus Value: New Insights on Consumer Willingness-to-Pay.
- Published in:
- Advances in Consumer Research, 2018, v. 46, p. 328
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- Publication type:
- Article
A Goal Dependent Model of Certainty and Information Seeking.
- Published in:
- 2016
- By:
- Publication type:
- Abstract
Firm Power: On Its Construction and Consequences.
- Published in:
- Advances in Consumer Research, 2016, v. 44, p. 735
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- Publication type:
- Article