Found: 7
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Frontiers: Digital Hermits.
- Published in:
- Marketing Science, 2024, v. 43, n. 4, p. 697, doi. 10.1287/mksc.2023.0612
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- Article
Brand Building to Deter Entry and Its Impact on Brand Value.
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- Management Science, 2023, v. 69, n. 9, p. 5418, doi. 10.1287/mnsc.2022.4608
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- Article
Consumer Search, Price Promotions, and Counter-Cyclic Pricing.
- Published in:
- Marketing Science, 2022, v. 41, n. 2, p. 294, doi. 10.1287/mksc.2021.1327
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- Article
Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment.
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- Journal of Marketing, 2021, v. 85, n. 3, p. 168, doi. 10.1177/0022242921990070
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- Article
Intertemporal Demand Spillover Effects on Video Game Platforms.
- Published in:
- Management Science, 2020, v. 66, n. 10, p. 4788, doi. 10.1287/mnsc.2019.3414
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- Article
Technical Note—Cyclic Variables and Markov Decision Processes.
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- Operations Research, 2020, v. 68, n. 4, p. 1231, doi. 10.1287/opre.2019.1913
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- Publication type:
- Article
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management.
- Published in:
- Marketing Science, 2017, v. 36, n. 4, p. 471, doi. 10.1287/mksc.2016.1020
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- Article