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CONSUMER ORIENTED TRANSPORTATION PLANNING: AN INTEGRATED METHODOLOGY FOR MODELING CONSUMER PERCEPTIONS, PREFERENCE AND BEHAVIOR.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 426
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- Publication type:
- Article
Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph.
- Published in:
- Management Science, 2014, v. 60, n. 6, p. 1594, doi. 10.1287/mnsc.2014.1961
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- Publication type:
- Article
A MARKETING AUDIT USING A CONCEPTUAL MODEL OF CONSUMER BEHAVIOR: APPLICATION AND EVALUATION.
- Published in:
- Journal of Marketing, 1981, v. 45, n. 3, p. 82, doi. 10.1177/002224298104500307
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- Publication type:
- Article
Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior.
- Published in:
- Journal of Consumer Research, 1979, v. 5, n. 4, p. 251, doi. 10.1086/208737
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- Publication type:
- Article
Editorial-Marketing Science and Big Data.
- Published in:
- Marketing Science, 2016, v. 35, n. 3, p. 341, doi. 10.1287/mksc.2016.0996
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- Publication type:
- Article
Learning from Experience, Simply.
- Published in:
- Marketing Science, 2015, v. 34, n. 1, p. 1, doi. 10.1287/mksc.2014.0868
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- Publication type:
- Article
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science.
- Published in:
- Marketing Science, 2014, v. 33, n. 1, p. 1, doi. 10.1287/mksc.2013.0830
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- Publication type:
- Article
Morphing Banner Advertising.
- Published in:
- Marketing Science, 2014, v. 33, n. 1, p. 27, doi. 10.1287/mksc.2013.0803
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- Publication type:
- Article
Marketing Science: A Strategic Review.
- Published in:
- 2013
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- Publication type:
- Editorial
Active Machine Learning for Consideration Heuristics.
- Published in:
- Marketing Science, 2011, v. 30, n. 5, p. 801, doi. 10.1287/mksc.1110.0660
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- Publication type:
- Article
Response to Comments on "Website Morphing.".
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 227, doi. 10.1287/mksc.1080.0485
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- Publication type:
- Article
Website Morphing.
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 202, doi. 10.1287/mksc.1080.0459
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- Publication type:
- Article
Editor-in-Chief Search Committee Report: The Digital Future Is Now.
- Published in:
- Marketing Science, 2008, v. 27, n. 1, p. 1, doi. 10.1287/mksc.1070.0344
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- Publication type:
- Article
Defensive Marketing Strategies.
- Published in:
- Marketing Science, 2008, v. 27, n. 1, p. 88, doi. 10.1287/mksc.1070.0334
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- Publication type:
- Article
Defensive Marketing Strategies.
- Published in:
- Marketing Science, 2008, v. 27, n. 1, p. 85, doi. 10.1287/mksc.1070.0341
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- Publication type:
- Article
On Managerially Efficient Experimental Designs.
- Published in:
- Marketing Science, 2007, v. 26, n. 6, p. 851, doi. 10.1287/mksc.1060.0244
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- Publication type:
- Article
Greedoid-Based Noncompensatory Inference.
- Published in:
- Marketing Science, 2007, v. 26, n. 4, p. 532, doi. 10.1287/mksc.1060.0213
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- Publication type:
- Article
The Impact of Utility Balance and Endogeneity in Conjoint Analysis.
- Published in:
- Marketing Science, 2005, v. 24, n. 3, p. 498, doi. 10.1287/mksc.1040.0108
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- Publication type:
- Article
Marketing Science --Growth and Evolution.
- Published in:
- 2005
- By:
- Publication type:
- Editorial
Fast Polyhedral Adaptive Conjoint Estimation.
- Published in:
- Marketing Science, 2003, v. 22, n. 3, p. 273, doi. 10.1287/mksc.22.3.273.17743
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- Publication type:
- Article
Search Committee Report: Marketing Science--A Strong Franchise with a Bright Future.
- Published in:
- Marketing Science, 2002, v. 21, n. 1, p. 1, doi. 10.1287/mksc.21.1.0.157
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- Publication type:
- Article
Side payments in marketing.
- Published in:
- Marketing Science, 1997, v. 16, n. 3, p. 246, doi. 10.1287/mksc.16.3.246
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- Publication type:
- Article
CUSTOMER SATISFACTION INCENTIVES.
- Published in:
- Marketing Science, 1994, v. 13, n. 4, p. 327, doi. 10.1287/mksc.13.4.327
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- Publication type:
- Article
THE VOICE OF THE CUSTOMER.
- Published in:
- Marketing Science, 1993, v. 12, n. 1, p. 1, doi. 10.1287/mksc.12.1.1
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- Publication type:
- Article
COMPETITIVE PRICE AND POSITIONING STRATEGIES .
- Published in:
- Marketing Science, 1988, v. 7, n. 1, p. 76, doi. 10.1287/mksc.7.1.76
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- Publication type:
- Article
EXISTENCE AND UNIQUENESS OF PRICE EQUILIBRIA IN DEFENDER.
- Published in:
- Marketing Science, 1988, v. 7, n. 1, p. 92, doi. 10.1287/mksc.7.1.92
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- Publication type:
- Article
APPLICATION OF THE "DEFENDER" CONSUMER MODEL.
- Published in:
- Marketing Science, 1984, v. 2, n. 4, p. 327
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- Publication type:
- Article
TESTING COMPETITIVE MARKET STRUCTURES.
- Published in:
- Marketing Science, 1984, v. 3, n. 2, p. 83, doi. 10.1287/mksc.3.2.83
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- Publication type:
- Article
DEFENSIVE MARKETING STRATEGIES.
- Published in:
- Marketing Science, 1983, v. 2, n. 4, p. 319, doi. 10.1287/mksc.2.4.319
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- Publication type:
- Article
APPLICATION, PREDICTIVE TEST, AND STRATEGY IMPLICATIONS FOR A DYNAMIC MODEL OF CONSUMER RESPONSE.
- Published in:
- Marketing Science, 1982, v. 1, n. 2, p. 143, doi. 10.1287/mksc.1.2.143
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- Publication type:
- Article
Unstructured Direct Elicitation of Decision Rules.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 116, doi. 10.1509/jmkr.48.1.116
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- Publication type:
- Article
Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 485, doi. 10.1509/jmkr.47.3.485
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- Publication type:
- Article
Leveraging the Power of Images in Managing Product Return Rates.
- Published in:
- Marketing Science, 2023, v. 42, n. 6, p. 1125, doi. 10.1287/mksc.2023.1451
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- Publication type:
- Article
Product Aesthetic Design: A Machine Learning Augmentation.
- Published in:
- Marketing Science, 2023, v. 42, n. 6, p. 1029, doi. 10.1287/mksc.2022.1429
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- Publication type:
- Article
The Strategic Implications of Scale in Choice-Based Conjoint Analysis.
- Published in:
- Marketing Science, 2019, v. 38, n. 6, p. 1059, doi. 10.1287/mksc.2019.1178
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- Publication type:
- Article
Recommending Products When Consumers Learn Their Preference Weights.
- Published in:
- Marketing Science, 2019, v. 38, n. 3, p. 417, doi. 10.1287/mksc.2018.1144
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- Publication type:
- Article
Identifying Customer Needs from User-Generated Content.
- Published in:
- Marketing Science, 2019, v. 38, n. 1, p. 1, doi. 10.1287/mksc.2018.1123
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- Publication type:
- Article
Research, Development, and Engineering Metrics.
- Published in:
- Management Science, 1998, v. 44, n. 12, p. 1670, doi. 10.1287/mnsc.44.12.1670
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- Publication type:
- Article
PATTERNS OF COMMUNICATION AMONG MARKETING, ENGINEERING AND MANUFACTURING--A COMPARISON BETWEEN TWO NEW PRODUCT TEAMS.
- Published in:
- Management Science, 1992, v. 38, n. 3, p. 360, doi. 10.1287/mnsc.38.3.360
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- Publication type:
- Article
PRELAUNCH FORECASTING ON NEW AUTOMOBILES.
- Published in:
- Management Science, 1990, v. 36, n. 4, p. 401, doi. 10.1287/mnsc.36.4.401
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- Publication type:
- Article
A MEASUREMENT ERROR APPROACH FOR MODELING CONSUMER RISK PREFERENCE.
- Published in:
- Management Science, 1985, v. 31, n. 1, p. 1, doi. 10.1287/mnsc.31.1.1
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- Publication type:
- Article
Consumer Research to Focus R&D Projects.
- Published in:
- Journal of Product Innovation Management, 1984, v. 1, n. 2, p. 70, doi. 10.1016/S0737-6782(84)80018-1
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- Publication type:
- Article
"Listening In" to Find and Explore New Combinations of Customer Needs.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 2, p. 72, doi. 10.1509/jmkg.68.2.72.27793
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- Publication type:
- Article
Premarket Forecasting of Really-New Products.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 1, p. 47, doi. 10.1177/002224299606000105
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- Publication type:
- Article
Intensity Measures of Consumer Preference.
- Published in:
- Operations Research, 1980, v. 28, n. 2, p. 278, doi. 10.1287/opre.28.2.278
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- Publication type:
- Article
Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information-Theoretic Approach.
- Published in:
- Operations Research, 1978, v. 26, n. 3, p. 406, doi. 10.1287/opre.26.3.406
- By:
- Publication type:
- Article
A Normative Methodology for Modeling Consumer Response to Innovation.
- Published in:
- Operations Research, 1977, v. 25, n. 4, p. 579, doi. 10.1287/opre.25.4.579
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- Publication type:
- Article
Self-Reflection and Articulated Consumer Preferences.
- Published in:
- Journal of Product Innovation Management, 2014, v. 31, n. 1, p. 17, doi. 10.1111/jpim.12077
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- Publication type:
- Article
The virtual customer.
- Published in:
- Journal of Product Innovation Management, 2002, v. 19, n. 5, p. 332, doi. 10.1111/1540-5885.1950332
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- Publication type:
- Article
Metrics Thermostat.
- Published in:
- Journal of Product Innovation Management, 2001, v. 18, n. 3, p. 134, doi. 10.1016/S0737-6782(01)00073-X
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- Publication type:
- Article